Dental Cleansing Tablet Market: Current Analysis and Forecast (2022-2028)

Dental Cleansing Tablet Market: Current Analysis and Forecast (2022-2028)

Dental cleansing tablets are tablets or effervescent solutions which are used for cleaning dentures, retainers, aligners, and other oral appliances. These tablets typically consist of ingredients that dissolve plaque, tartar, and other stains which can accumulate in an oral appliance over time. The market for dental cleansing tablets is growing tremendously in the last few years owing to an increase in the geriatric population, a surge in the number of people with dentaal appliances, and a greater emphasis on oral hygiene.

The Dental Cleansing Tablet Market is expected to grow at a strong CAGR of 6% during the forecast period owing to the increase in the prevalence of dental diseases and disorders. Tooth decay commonly occurs among children due to their unhealthy food habits and lack of oral hygiene. Hence, the young population is more prone to dental caries. According to the American Dental Association, tooth decay affects people of all ages, with 26% of adults aged 20-64 having untreated tooth decay. It also reports that gum diseases affect nearly half of the Americans aged 30 years, thus driving the demand for dental cleansing tablets in the forecast period.

• Based on the product, the market is bifurcated into denture cleansing tablet and toothpaste tablet. The denture cleansing tablet is anticipated to witness a high growth rate in the forecast period as these are often preferred by consumers due to their convenience and ease of use. These are designed to be quickly dissolved in water, making them simple and hassle-free solutions for cleaning. In addition, a rapid product launched and innovations are also driving segmental growth during the forthcoming years. For instance, in 2021, Retainer Brite launched a new denture cleaning tablet that is formulated to remove tough stains and bacteria.
• By type, the market is bifurcated into all tooth cleaning and partial tooth cleaning. The all tooth cleaning is expected to hold a significant share of the market in 2021. The all-tooth cleaning refers to cleaning of all teeth in the mouth, including natural teeth and any dental restorations such as crowns, bridges, or implants. Companies are increasingly investing the market, thus boosting the adoption of all tooth-cleaning tablets. For instance, Colgate Optic White Renewal is a new all-tooth cleaning tablet that is designed to whiten teeth and remove stains.
• Based on sales channels, the market is bifurcated into online and offline. The online sales channel is anticipated to grow with high CAGR during the forecast period as it helps to reduce the time spent on searching and browsing the exact product from a wide range of stores. Apart from this, the ability to purchase a product available from different countries or states also aids the adoption of online stores.
• For a better understanding of the market adoption of the dental clensing tablet industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held a dominant share of the market in 2021 owing to the increasing consumer demand for effective and convenient oral care products. Moreover, the presence of key players including Colgate, GlaxoSmithKline, Procter & Gamble, and others, and associated strategic alliances by them to launch products is another factor driving the growth of the market. For instance, in 2020, Procter & Gamble entered into collaboration with The Clorox Company to develop and launch a new dental cleansing tablet, Crest and Clorox Cleaning & Whitening Solution, that incorporated both companies’ expertise in cleaning technology.
• Some of the major players operating in the market include Archtek, Dentsply Sirona, Childlife, Reckitt Benckiser Group PLC, Lush Retail Ltd., GlaxoSmithKline, M3 Naturals, Procter & Gamble, DENTTABS, and The Humble Co.