Car Air Purifer

Car Air Purifer

The car air purifier eliminates impurities from the air in the cabin's microclimate. The air is circulated through a filter by fans in car air purifiers. It serves as an ioniser as well. The normalisation of the charge of negative oxygen ions is beneficial. One of the main reasons anticipated to fuel the growth of the car air purifier market is the need for clean, germ-free cabin air and the growing degree of air pollution in the world. Despite this, it is anticipated that unregulated goods would significantly impede the expansion of the market for vehicle air purifiers. The car air purifier industry offers a variety of air purifiers, including stand-alone models, air ionisers, and models that combine the two. Most of the products are aftermarket products. Nonetheless, in the coming years, rising air pollution levels and regulations on these air purifiers are expected to drive automakers to include automotive air purifiers as standard accessories in their vehicles, providing growth opportunities for OEMs.

The car air purifier market is expected to grow at a steady rate of around 10% owing to growing consumer awareness of the negative consequences of conventional forms of transportation and the significance of a healthy, pollution-free driving environment.

Major companies in the market offer car air purifiers with technologically advanced features. For instance, Kent RO Systems has launched its Magic in-car air purifier. This device cleanses the in-vehicle air silently and it is also capable of removing dust, allergens, chemicals, viruses, odours and other air pollutants from vehicles.

• Based on technology type, the market is segmented into Hepa filter, active carbon, system photocatalytic and others. The hepa segment is the largest market segment by volume and is projected to dominate the market over the forecast period. Growing concerns over health and environmental impacts from air pollution will increase demand for the hepa and activated carbon segments of vehicles. For instance, Companies in the air purifier market such as LG and Filtrete have entered the race to develop hepa-based air purifiers. Mobile designs, energy-efficient performance, and effective filtration mechanisms are preferred by users. Manufacturers should team up with air quality researchers to gain a strong research base in efficacious air filtration technologies.
• On the basis of vehicle type, the market is categorized as economical, medium-priced, and luxury. The luxury segment holds the largest share of the market in car air purifier market. Luxury cars have advanced features and technology amongst which car air purifier is the most in-demand feature by consumers and provided by car manufactures. Globally, luxury car sales have been in increasing rapidly owing to various reasons such as an increase in disposable income of middle-class individuals, health awareness and preference for comfortable vehicles. Hence, the growth of the luxury car market will fuel the car air purifier market further in forecast period.
• Based on end users, the car air purifier market has been classified into OEM and aftermarket. The aftermarket segment currently holds the largest market share in car air purifiers. The aftermarket business dominates the market due to the extensive presence of distributors, and retailers across the offline and online world. Domestic players are also involved in developing new technologies and competing to stay in the market and gain more profit margins. Players, such as, Blueair, Honeywell International Inc., Koninklijke Philips N.V and many others, offer their products in the aftermarket.
• For a better understanding of the market adoption of the car air purifier industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is anticipated to grow at a substantial CAGR during the forecast period. Asia-Pacific dominates the automotive air purifier market as growth in the automotive industry in emerging markets is expected to be a beneficial factor driving the growth of the car air purifier market. Together, China and India account for over 38% of the world's population and are major contributors to the region's growth. Additionally, various lucrative government initiatives aimed at revitalizing the automotive industry in these regions are expected to boost the market growth. Moreover, Rapid modernization and industrialization, along with increasing customer demand for practical features in mid-range vehicles, are key factors driving the growth of the car air purifier market in the region.
• Some of the major players operating in the market include DENSO Corporation, Eureka Forbes., Guangzhou Ionkini Technology Co., Ltd., Honeywell International Inc., KENT RO Systems Ltd, Koninklijke Philips N.V., Livpure Smart Homes Private Limited, Blueair, PURAFIL, INC., Airbus.