Back Massager Market: Current Analysis and Forecast (2022-2028)

Back Massager Market: Current Analysis and Forecast (2022-2028)

One of the most frequent issues that the majority of people today experience is back discomfort. Back massagers are devices that help to relieve daily knots and aches and saves a lot of money and time that consumers have to spend going to a chiropractor or neurologist. The demand for back massagers is expanding in the market as a result of increased back pain issues caused by increasing work pressure and a desk job. Recent technological developments and advancements have made it quite simple to treat back pain and support bodies in maintaining their optimal functioning without generating any issues. On the basis of type, back massagers can be categorized as electromagnetic massager, infrared massager, vibration massager and others. The back massager has various health benefits such as it helps in improving blood circulation and can also assist as an over-the-counter therapeutic medication, specifically those back massagers with built-in heat setting.

The Back Massager Market is expected to grow at a steady rate of around 7.4% majorly due to the increasing emphasis on fitness and health by the consumers. Major back massager market companies are focusing on organic growth strategies, such as product development and innovation for sustaining a competitive edge. For instance, in October 2021, JSB Healthcare launched powerful 3D back full body massage chair with 3D back features in India. From height adjustment feature to spot massage, the chair has multiple features bringing enough relaxation to the body. Similarly, in May 2021, Therabody launched a new massage roller, Wave Duo. This device is a wireless vibrating roller that helps to reduce neck and lower back pain.

  • Based on type, the market is segmented into electromagnetic massager, infrared massager, vibration massager, and others. Electromagnetic Massager help relieve stress & pain from different muscles in the body. This massager emits low frequency pulse (EPS/EMS) technology to promote blood circulation and relax different muscle in the body.
  • Based on application, the market is divided into health care, eliminate fatigue, and others. Health Care segment is accounting for a considerable market share of the back massager market in 2020. Fatigue refers to feeling overtired, with low energy and a strong desire to sleep that interferes with normal daily activities. Further, back massagers help to overcome fatigue and provide relaxation to the body.
  • For a better understanding of the market adoption of the back massager industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America led the market with the highest revenue/market share in 2020. This is due to the presence of a large number of market players in the region, such as Liba USA, NAIPO, HoMedics Canada etc. Adding to this, increased spending on health and fitness is also anticipated to propel the market growth in this region. Furthermore, Asia-Pacific and European regions are most likely to show a hike in the growth in demand for back massagers owing to the rising working population which are more likely to suffer from back pain and give a boost to the global back massager market.
  • Some of the major players operating in the market include Wahl Clipper Corporation, Liba USA, NAIPO, Body Back Company, HoMedics Canada, Conair LLC, Brookstone, JSB Wellness, HEALTHMATEFOREVER and Human Touch. The market is diversified with a large number of global and regional market players.


1 MARKET INTRODUCTION
1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation
2 RESEARCH METHODOLOGY OR ASSUMPTION
2.1. Research Process of the Back Massager Market
2.2. Research Methodology of the Back Massager Market
2.3. Respondent Profile
3 MARKET SYNOPSIS
4 EXECUTIVE SUMMARY
5 IMPACT OF COVID-19 ON THE BACK MASSAGER MARKET
6 BACK MASSAGER MARKET REVENUE (USD BN), 2020-2028F
7 MARKET INSIGHTS BY TYPE
7.1. Electromagnetic Massager
7.2. Infrared Massager
7.3. Vibration Massager
7.4. Others
8 MARKET INSIGHTS BY APPLICATION
8.1. Health Care
8.2. Eliminate Fatigue
8.3. Others
9 MARKET INSIGHTS BY REGION
9.1. North America
9.1.1. U.S.
9.1.2. Canada
9.1.3. Rest of North America
9.2. Europe
9.2.1. Germany
9.2.2. U.K.
9.2.3. France
9.2.4. Italy
9.2.5. Spain
9.2.6. Rest of Europe
9.3. Asia-Pacific
9.3.1. China
9.3.2. Japan
9.3.3. India
9.3.4. Rest of Asia-Pacific
9.4. Rest of World
10 BACK MASSAGER MARKET DYNAMICS
10.1. Market Drivers
10.2. Market Challenges
10.3. Impact Analysis
11 BACK MASSAGER MARKET OPPORTUNITIES
12 BACK MASSAGER MARKET TRENDS
13 DEMAND AND SUPPLY-SIDE ANALYSIS
13.1. Demand Side Analysis
13.2. Supply Side Analysis
14 VALUE CHAIN ANALYSIS
15 COMPETITIVE SCENARIO
15.1. Competitive Landscape
15.1.1. Porters Fiver Forces Analysis
16 COMPANY PROFILED
16.1. Wahl Clipper Corporation
16.2. Liba USA
16.3. NAIPO
16.4. Body Back Company
16.5. HoMedics Canada
16.6. Conair LLC
16.7. Brookstone
16.8. JSB Wellness
16.9. HEALTHMATEFOREVER
16.10. Human Touch
17 DISCLAIMER

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