Back Massager Market: Current Analysis and Forecast (2022-2028)
One of the most frequent issues that the majority of people today experience is back discomfort. Back massagers are devices that help to relieve daily knots and aches and saves a lot of money and time that consumers have to spend going to a chiropractor or neurologist. The demand for back massagers is expanding in the market as a result of increased back pain issues caused by increasing work pressure and a desk job. Recent technological developments and advancements have made it quite simple to treat back pain and support bodies in maintaining their optimal functioning without generating any issues. On the basis of type, back massagers can be categorized as electromagnetic massager, infrared massager, vibration massager and others. The back massager has various health benefits such as it helps in improving blood circulation and can also assist as an over-the-counter therapeutic medication, specifically those back massagers with built-in heat setting.
The Back Massager Market is expected to grow at a steady rate of around 7.4% majorly due to the increasing emphasis on fitness and health by the consumers. Major back massager market companies are focusing on organic growth strategies, such as product development and innovation for sustaining a competitive edge. For instance, in October 2021, JSB Healthcare launched powerful 3D back full body massage chair with 3D back features in India. From height adjustment feature to spot massage, the chair has multiple features bringing enough relaxation to the body. Similarly, in May 2021, Therabody launched a new massage roller, Wave Duo. This device is a wireless vibrating roller that helps to reduce neck and lower back pain.
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