Automotive Wrap Films Market: Current Analysis and Forecast (2021-2027)

Automotive Wrap Films Market: Current Analysis and Forecast (2021-2027)

Car wraps are becoming increasingly important for vehicle health and passenger safety in the long run. Automobile film wraps are often used for marketing purpose since they are relatively cheaper than other methods of advertising. For instance, according to a report by big picture graphics, one vehicle wrap can generate between 30,000 – 80,000 impressions daily. Moreover, continuous expansion in the pre-owned automobile markets has also resulted in a surge in demand for wrap films, since significant scratches, faulty paint, and other imperfections may be concealed with the use of wrap films.

The global automotive wrap films market is expected to register a CAGR of around 22% over the period of 2021-2027.

An automotive wrap film is a vinyl design that is put directly over the vehicle's original paint. These films are typically applied for two purposes: altering or enhancing the aesthetics of a vehicle, and maintaining the original paint from dirt and rust.

Some of the major players operating in the market include 3M Company, Ads Window Films Limited, Arlon Graphics LLC, Avery Dennison Corporation, Eastman Chemical Company, Foliatec Bohm Gmbh & Co. Vertriebs Kg, Garware Polyester Limited, Hexis S.A., Kay Premium Marking Films Ltd and Madico, Inc.

Insights Presented in the Report

“Amongst application, passenger car segment is expected to witness highest CAGR during the forecast period”

Based on application, the market is classified into passenger cars, buses, and trucks. The passenger car category has a significant market share, which is mostly due to lower car wrap pricing and increased customer preference for vehicle customization, such as different colors and textures. Furthermore, ongoing logistics and development in developing countries such as China are likely to boost growth in the bus and truck sectors throughout the projection period. These factors contribute to the market sector of commercials on trucks and buses throughout the projected timeframe.

“North America to witness significant growth during the forecast period”

North America has accounted for a significant CAGR in recent years. Early industrialization, along with increased use of vehicles for advertising campaigns in the region, has resulted in a strong demand for the car wrap film business. Moreover, the market expansion over the anticipated period is projected to be driven by the low cost of wrap films compared to paint, and rising customer interest in customizing their cars in the North American region.

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