Australia Recreational Vehicle

Australia Recreational Vehicle

A recreational vehicle, frequently called as RV, is an engine vehicle or trailer that incorporates living quarters intended for convenience . RVs are famous for sporting travel, setting up camp, and other outside exercises. They give a helpful and agreeable method for voyaging and investigate various objections.

The Australia recreational vehicle market is growing at steady rate of 23.00% in the forecast period owing to the increasing participation rate in outdoor recreational activities. The RV market in Australia has experienced a significant increase in recent years due to the rising interest in outdoor recreational activities. Specifically, the younger generation has played a major role in driving the demand for RVs in the country. For instance, according to recent data from Tourism Australia Corporate, there has been a 6% increase in international tourist arrivals in 2023, resulting in a substantial boost to the market. In fact, the total number of international visitors for the year ending November 2023 reached 6.9 million, surpassing the previous year's figures. This surge in tourism and outdoor activities has directly contributed to the growing demand for RVs, as people seek mobile and flexible accommodation options during their travels. Furthermore, the presence of recreational parks with camping facilities has further stimulated the demand for RVs, aligning with the preference for outdoor leisure activities. Additionally, the commercial use of RVs has been on the rise, with peer-to-peer rental services gaining popularity among millennials who prefer rental options.

Moreover, the increasing trend of using RVs for vacation travel, tailgating, traveling with pets, and as a preferred mode of transportation for various leisure activities has significantly fueled market growth. Furthermore, the desire for road trips to escape the demands of work life has further driven the market, highlighting the versatile appeal of RVs for different consumer segments. These factors collectively underscore the vital role of outdoor recreational activities in driving the strong growth of the Australian RV market, making it an appealing and profitable industry for both consumers and businesses.

• Based on type, the market is bifurcated into towable RVs and motorhomes. Among these, towable recreational vehicles segment has dominated the market in the historic period and is expected to dominate in the forecast period due to the safer and more flexible way to explore their own country. Additionally, the increasing number of recreational parks in Australia that provide camping amenities has contributed to the growing need for towable RVs. For instance, in 2022, as stated in the Caravan Industry Association of Australia (CIAA) report, 20,498 recreational vehicle units were brought into the country to meet the industry's requirements.
• Based on end-use, the market is segmented into commercial and personal. Commercial category is expected to witness highest CAGR of during the forecast period owing to growing outdoor recreational activities coupled with increasing RV renting apps. The primary drivers behind the segment's expansion are the surging appeal of recreational activities and on-road touring, the escalating preference for a pleasant travel experience, and the growing demand for road-trips and getaways. For instance, by 2023, almost half of Australians (42%) are saying that climate change will affect how they plan their vacations in 2024.
• For a better understanding of the market adoption of the Australia recreational vehicle industry, the market is analyzed based on its region/state presence in the country. The Queensland region dominated the Australia recreational vehicle market and is expected to behave in the same fashion in the forecast period. Queensland, renowned for its breathtaking shorelines, lush rainforests, and varied terrains, has emerged as a coveted spot for RV enthusiasts seeking to immerse themselves in the state's natural splendor. The demand for recreational vehicles (RVs) has seen a notable rise in the past few years, driven by various factors. The major factor contributing to this uptick in demand is the growing preference for domestic and international tourism and travel across Australia. For instance, Queensland welcomed a record 26.0 million visitors to the state (up 25.0 per cent over the year). Among these visitors, Queensland welcomed a record number of holiday visitors (11.3 million, up 24.3 per cent over the year). Total visitation was inline with 2019 levels (up 0.2 per cent) and holiday visitation was 12.6 per cent higher. Moreover, the domestic travel 25.96 million in 2022 increased of 0.2% from 2019, has created a favorable demand for the recreational vehicles in the region. Moreover, advancements in RV technology and design have made these vehicles more appealing to a wider range of consumers.
• Some of the major players operating in the market include Jayco Inc. (Thor Industries Inc.), Winnebago Industries, Avida RV, Forest River Inc., JB Caravans, Road Star Caravans, Tourism Holdings Limited, Sunliner, Thor Industries Inc., and Maverick Campers & Caravans.