Edible bird’s nests are harvested from structures called tibias, which are primarily located in Southeast Asia, with countries like Malaysia, Indonesia, Thailand, Vietnam, and the Philippines having the largest deposits of these structures. Swiftlets’ saliva, which is used in building those unique nests, is believed to possess medicinal value in Chinese culture. The Asia-Pacific edible bird’s nest market will maintain its growth trend, which is promoted by government standards and protection, innovations, and consumer sensitization across the region. Several other factors, such as cultural & traditional value and a surge in company collaborations & partnerships, are driving the Asia-Pacific edible bird’s nest market.
The Asia-Pacific Edible Bird’s Nest Market is expected to grow at a steady rate of around 18.5%, owing to the rising company mergers and acquisitions. For instance, in July 2023, MYMBN closed an 80% stake acquisition of Guangxi Nan Yang Birdnest (M) to expand its reach in China. Several other factors, including the growing awareness regarding the medicinal value of the edible bird’s nests, expanding distribution channels, and strategic partnerships between companies, drive the market's growth during the forecast period. Apart from this, improving the affordability and accessibility of edible bird’s nests is also driving this market steadily.
Based on the color type, the market is segmented into white, red, orange, and others. The white segment dominated the market in the year 2023. The segment is flourishing, driven by its uses in beauty treatment, with claims that they moisturize, whiten, and protect the skin from oxidation. Also, proteins found in edible bird nests are found to protect the skin barrier and provide anti-aging properties. Thus, the white segment held a significant market share in 2023 among the color types.
Based on the application, the market is segmented into cosmetics, pharmaceutical, and others. The cosmetic segment dominated the market in the year 2023. The cosmetic segment in the edible bird’s nest market is flourishing, driven by its properties, such as imparting significant skin-lightening and moisturizing effects. The edible bird’s nest also boosts collagen production in the skin, preventing and treating premature skin aging and giving a young-looking appearance. The segment is also driven by rising innovative product launches and company expansions. Thus, the cosmetic segment held a significant market share in 2023 among the application.
For a better understanding of the market adoption of Asia-Pacific edible bird’s nests, the market is analyzed based on its presence in countries such as China, Japan, Indonesia, Thailand, Vietnam, and the Rest of Asia-Pacific. China dominated the market in the current scenario of 2023 due to the rising company expansions with mergers & acquisitions and higher importance of cultural & traditional cuisines in the country. Also, rising consumer awareness of the use of natural products in health enhancement, with edible bird’s nests a common feature in traditional Asian medicine. Other factors, such as the improvement in affordability and accessibility of these products, and rising imports of edible bird nests in the country, have pushed the region's market growth. For instance, according to an article published by the National Institutes of Health in October 2021, China is the largest edible bird’s nest importer every year. From January to June 2021, China imported approximately 128.3 tons, 42.3 tons, and 0.1 tons from Indonesia, Malaysia, and Thailand, respectively, in the form of ready-to-drink beverages and processed edible bird nests. Thus, amongst areas, China held a significant share of the market in 2023.
Some of the major players operating in the market include PT. ESTA INDONESIA; Glyness; ECOLITE BIOTECH MANUFACTURING SDN BHD; Enest Group Berhad; Natural Nest; MyNest; Blessing Birdnest; GREENCOM NANOTECH SDN BHD; PT. AQUA BIRDNEST INDONESIA; KuanWellness Sdn. Bhd.
1 MARKET INTRODUCTION
1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation
2 RESEARCH METHODOLOGY OR ASSUMPTION
2.1. Research Process of the Asia-Pacific Edible Bird’s Nest Market
2.2. Research Methodology of the Asia-Pacific Edible Bird’s Nest Market
2.3. Respondent Profile
3 EXECUTIVE SUMMARY
3.1. Industry Synopsis
3.2. Segmental Outlook
3.2.1. Market Growth Intensity
3.3. Regional Outlook
4 MARKET DYNAMICS
4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
4.7.1. Merger & Acquisition
4.7.2. Investment Scenario
4.7.3. Industry Insights: Leading Startups and Their Unique Strategies