Air Fryer Market: Current Analysis and Forecast (2021-2027)

Air Fryer Market: Current Analysis and Forecast (2021-2027)

The air fryer market is expected to register a CAGR of approx. 7% over the period of 2022-2028. Air fryers are kitchen appliances that use convection to cook food by circulating hot air. It is accessible in manual and digital formats. A manual air fryer is a type of analog air fryer with two dials for time and temperature, as well as indicator lights to show when the unit is turned on and preheated. A digital air fryer is a type of automatic air fryer that has a digital control panel with an LCD screen and a touchpad. The digital model allows the user to program timers without having to reset them. The growing demand for air fryers can be attributed to the increasing health consciousness and awareness about following a healthy diet globally. In addition, the rising demand for low-oil-cooking appliances makes it necessary for a key player to offer novel functional features. For instance, in July 2020, Shark Ninja introduced the new Ninja Foodi 2-Basket Air Fryer. The fryer features a two-basket cooking system for additional versatility compared with traditional air fryers. The air fryer’s 8-quart capacity and DualZone technology help the user cook two foods in two ways, and finish at the same time. Owing to this, healthy food and convenience food are leading to the growing demand for air fryer and would contribute to the growth of the market in the forthcoming period as well. Furthermore, the air fryer market is anticipated to grow on account of the growing health awareness among the young demographic, along with the rising awareness regarding the negative effects of the consumption of oily food. However, some of the restraints in the market including the long cooking hours required to cook the food properly due to which high electricity is consumed are impeding the growth of this market all over the world.

• Based on the product, the air fryer market is segmented into manual and digital. The digital segment accounted for a significant market share, and it is estimated that it will grow rapidly during the projected timeframe owing to increased demand for automatic cooking appliances in developed countries.
• Based on the end-users, the market is fragmented into commercial and residential. The residential segment grabbed a considerable market share, and it is expected to grow at a significant growth during the forecast period. There is an increase in the demand for air fryers among residential end users due to lifestyle changes and increased disposable incomes.
• Based on the distribution channel, the market is bifurcated into online and offline. The online segment accounted for a significant market share, and it is estimated that it will grow rapidly during the projected timeframe. The growing popularity of e-commerce vendors is an important factor aiding product sales.
• For a better understanding of the market adoption of air fryer, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. North America constitutes a major market for the air fryer industry owing to the rising adoption of air fryers for domestic and commercial purposes owing to the rising health consciousness or awareness regarding the benefits of maintaining good health.
• Some of the major players operating in Koninklijke Philips N.V, Stanley Black & Decker, Inc., Breville Group Limited, GoWISE USA, SharkNinja Operating LLC, Bajaj Electricals Ltd, DOMU Brands Ltd, TAURUS GROUP, Newell Brands, Inc, De’ Longhi Appliances S.r.l.