Air Freshener Market: Current Analysis and Forecast (2022-2028)

Air Freshener Market: Current Analysis and Forecast (2022-2028)

The air freshener market is expected to register a CAGR of around 4% over the period of 2022-2028. Air fresheners are products that give off scents, usually to mask unpleasant odors in a room. It contains a variety of ingredients that neutralize unpleasant odors, including aerosol propellants, fragrances, and solvents such as 2-butoxyethanol, mineral oils, and glycol ethers. These air fresheners absorb odors and mask odors in the air. Air fresheners are used throughout society. Indoor environments in which air fresheners are used include buildings and facilities such as offices, schools, hospitals, theaters, stores, hotels, gyms, restaurants, and restrooms. Apart from these indoor environments, it is also used in transportation such as airplanes, cars, taxis, buses, trains, terminals, and boats. The growing demand for air fresheners can be attributed to the rising demand for air care and increasing concerns over indoor air quality globally. In addition, a rise in disposable income is also likely to aid the growth of the market in the forecasted period. According to Eurostat, in 2020, due to the impact of the COVID-19 pandemic, household income recorded a very small increase (0.4 %) compared with 2019, while the growth rate in 2021 compared with 2020 was 2.6 %. The changing lifestyle and spending habits across the globe are leading to the growing demand for air fresheners and would contribute to the growth of the market in the forthcoming period as well. Furthermore, the air freshener market is anticipated to grow on account of the rapid growth of car sales, along with the increase in consumers’ willingness to use premium air fresheners and increasing consumer purchasing power. However, some of the restraints in the market including the high cost of production are impeding the growth of this market all over the world.

Car-Freshener Corporation, Church & Dwight Co Inc., Farcent Enterprise Co. Ltd, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., S.C. Johnson & Son Inc., Procter and Gamble Co, Reckitt Benckiser Group PLC, Newell Brands are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report
"Amongst product, the Sprays/Aerosols category accounted for the majority share in the market in 2020”

Based on the product, the air freshener market is segmented into sprays/ aerosols, electric air fresheners, gels, candles, and others. The sprays/ aerosols segment accounted for a significant market share, and it is estimated that it will grow rapidly during the projected timeframe due to the growing uses of sprays as these sprays emit fragrance in the atmosphere and replace the bad odor in the room. Aerosol sprays have been used for many years but recently their usage has increased tremendously because of ease of use. Increasing demand for air treatment and rising degradation of indoor air quality are some major factors in boosting the segment of the market as sprays /aerosols mask the bad odor very quickly.
"Among application, the residential segment is expected to witness considerable CAGR during the forecast period”

Based on application, the market is fragmented into residential, commercial, cars, and others. The residential segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period. Air fresheners are widely used in residential areas for aromatherapy and to improve indoor air quality. Covid 19 helps the residential segment to grow as consumers are at home during pandemics. For a positive and clean environment, the use of air fresheners in the residential area was growing rapidly.
"Among distribution channels, the online channel is expected to witness the considerable CAGR during the forecast period”

Based on distribution channels, the market is bifurcated into offline channels and online channels. The online channels segment accounted for a significant market share and it is estimated that it will grow rapidly during the projected timeframe and benefit the air freshener product manufacturers on a large scale because of its ability to offer a more engaging retail experience, operating efficiency, and ease of use. The increasing number of online stores has strengthened the business of manufacturers. Demand for air fresheners by consumers is increasing as online stores offer special offers on various deodorants.
"Europe to witness significant growth during the forecast period”

For a better understanding of the market dynamics of the air freshener market, a detailed analysis was conducted for different regions across the globe including North America (the U.S, Canada, and the Rest of North America), Europe (Germany, France, Spain, United Kingdom, Italy, and Rest of Europe), Asia-Pacific (China, India, Australia, Japan, and Rest of APAC), Rest of World has been conducted. Europe constitutes a major market for the air freshener industry due to the developed retail infrastructure in the region, which facilitates companies to easily produce their products, and make them available to customers and the high disposable income of consumers in Europe allows them to consume superior-quality products.

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• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
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• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.