3D E-commerce

3D E-commerce

3D e-commerce is a subsegment of the broad e-commerce industry that employs 3D imaging and AR/VR (Augmented Reality/ Virtual Reality) to get closer to the customers' experience. This market is growing because modern customers demand product quality and convenience, particularly the expertise that realistically imitates a purchase process. Several other factors, such as a constant advancement of technology, the rise of consumer demands for a better experience while browsing websites, and a surge in company collaborations & partnerships, are driving the global 3D E-commerce market.

The 3D E-commerce Market is expected to grow at a steady rate of around 18% owing to the rising investments in advancing 3D E-commerce. For instance, in November 2021, VNTANA, the industry leader in 3D Content Management Software (CMS), announced its latest round of funding, which will be used to scale and continue recruiting top talent across the organization. The oversubscribed round included participation by notable investors, including Mark Cuban, Brendan Iribe (Co-Founder of Oculus), Tom Dolan, Anorak Ventures, Flexport, Chloe Capital, and Mana Ventures. With this raise, VNTANA will continue advancing the production, sharing, and management of 3D models and augmented reality (AR). Apart from this, improving the accessibility of products through 3D E-commerce is also driving this market steadily.

• Based on the product models, the market is segmented into 3D scanning, photogrammetry, 3D design, 3D rendering, and others. The 3D scanning segment in the 3D E-commerce market is expected to grow significantly in the forecast period. This feature helps capture incredibly detailed and accurate information about a construction site. Leading companies are upgrading these technologies, which is driving the market. For instance, in April 2024, Scantech, a leading innovator in 3D measurement technology, unveiled two groundbreaking products, the intelligent and wireless 3D scanning system NimbleTrack and the automated 3D measurement system AM-CELL C as well as briefly introduced the upcoming all-in-one software platform Definsight, promising to revolutionize precision measurement in manufacturing and industrial applications. This segment will likely expand as consumers increasingly prioritize affordable products readily available on e-commerce platforms. Thus, the 3D scanning segment is expected to grow at a significant rate in the forecast period among the product models.
• Based on the application, the market is segmented into clothes, automobile, furniture, and others. The clothes segment dominated the market in the year 2023. The clothes segment in the 3D E-commerce market is flourishing, driven by rising consumer demand for trendy clothes and strategic company expansions. For instance, in May 2023, Indian fashion e-commerce company Myntra introduced ‘My Stylist’—an Artificial Intelligence (AI) powered end-to-end automated personal style guide for its customers. The concept is aimed to revolutionize shopping for fashion and lifestyle at large, with the digital style assistant recommending the right outfits and suggesting a complete look to the users. As a higher percentage of people are being influenced by social media, this segment will likely expand in the coming years. Thus, the clothes segment held a significant market share in the year 2023 among the applications.
• For a better understanding of the market adoption of 3D E-commerce, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominated the market in the current scenario of 2023 due to the rising company expansions and changes in consumer preferences for online shopping and innovative online feature upgradation by the companies. For instance, in September 2023, U.S.-based La-Z-Boy, an iconic furniture industry leader, launched next-gen 3D product configuration and WebAR OnDemand technology, available on the la-z-boy.com website. Powered by 3D Cloud by Marxent, the innovative tech initiative is part of La-Z-Boy's Century Vision strategic plan. Other factors, such as the improving accessibility of the products on E-commerce platforms, propel the region's market growth. Thus, amongst areas, North America held a significant share of the market in 2023.
• Some of the major players operating in the market include Myntra Designs Private Limited; Blippar Group Limited; Zappar Ltd.; 3D Cloud; FF Poplar Limited; Magic Leap, Inc.; Cappasity Inc.; Wikitude, a Qualcomm company; Niantic; VNTANA.