Turkey Refrigeration Appliances Market 2022-2028
MARKET OUTLOOK
The refrigeration appliances market in Turkey is anticipated to grow at a CAGR of 6.58% (by revenue) during the forecast period 2022-2028. Also, the market (in terms of category) is anticipated to progress at a CAGR of 4.75% (by volume), over this period.
The demand for refrigeration appliances with larger capacity volumes is anticipated to increase over the forecast period, as buyers are increasingly valuing convenience and one-stop shopping. This is a trend that emerged post the COVID-19 pandemic and is expected to continue to be appealing.
Moreover, as more people prefer to freeze food for the winter, they will probably favor refrigeration units with larger freezers.
On the other hand, given that freestanding refrigeration appliances are often very large in size and the preference for refrigeration equipment with higher volume capacities, the share of built-in goods is anticipated to dwindle. Besides, more households are likely to purchase separate freezers to sit alongside their existing fridge freezers due to this need for greater freezer space.
COMPETITIVE OUTLOOK
Some of the notable players operating in the Turkish refrigeration appliances market are Electrolux AB, BSH Hausgeräte GmbH, Zorlu Holding AS, Arçelik, and Samsung Electronics Co Ltd.
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