North America K-beauty Products Market: Growth Prospects 2024-2032
Triton’s research analysis states that the K-Beauty products market in North America is expected to generate revenue at a CAGR of 10.17% during the forecast period 2024-2032.
The North America K-beauty products market is witnessing robust progress as consumers are particularly drawn to clean-labelled products that clearly display their ingredients. As of 2023, nearly 4,172 businesses in the Cosmetic & Beauty Products Manufacturing industry marked a 3.6% increase in revenue. As per Business Korea, the US accounted for a cumulative 12% of Korea’s cosmetics exports by May 2023. Thus, a significant contribution to the growth of luxury skincare is due to the influence of Korean celebrities promoting beauty products. These factors together have created substantial demand for K-beauty products in the North American region.
The countries researched in this region include the United States and Canada.
The United States holds the largest market share, achieving $3038.91 million in 2023.
In the US, beauty and personal care products exports were valued at around $8 billion in 2022, and approximately $12 billion in imports accounted for cosmetics.
This uptrend shows the rising popularity of K-Beauty products among Americans in embracing diverse and specialized beauty products from global markets. The high import figures suggest that US consumers prefer the unique benefits, such as advanced formulations and natural ingredients offered by K-Beauty brands.
As the beauty brands continue to diversify their products and expand, the K-beauty products market in the country is assured to witness consistent growth.
K-Beauty Products Market Forecast for Canada
According to KOTRA, nearly CAD 81.39 million worth of Korean cosmetics were imported into Canada in the year 2022. On average, Canadian households spent over $1,384 on cosmetics, including personal care products, reflecting a promising consumer interest and acceptance of Korean cosmetics due to their growing popularity, innovation, and quality. This presents an opportunity for K-beauty brands to expand their presence in the country through targeted marketing strategies and partnerships with local retailers. As consumers prioritize personal care, the demand for cosmetics provides a favorable market for K-beauty products.
The market for K-Beauty Products is categorized into gender, distribution channel, and product type. The distribution channel segment comprises specialty/single-brand stores, supermarkets/hypermarkets, and E-commerce. The K-beauty products industry has transformed in the last decade due to growth in E-commerce and the increase in the number of social media platforms. A major influencer for K-beauty brands in online retail is the influencers who collaborate with K-beauty brands and attract a large consumer base worldwide.
The important contenders in the K-Beauty Products market are Peach & Lily, Adwin Korea Corporation, LG H&H Co Ltd, COSRX Inc, Clio Cosmetics, Able C&C Co Ltd, BNH Cosmetics Co Ltd, Amore Pacific Corporation, Cala Products, and Banila Co.
Peach and Lily is an online beauty retailer dedicated to bringing innovative and top-tier K-beauty products from Asia’s beauty-centric regions to consumers in the United States. The company specializes in cosmetics and skincare items, including creams, gel masks, fiber mascaras, anti-aging antioxidants, and skin-refining serums, all formulated without harmful chemicals, parabens, alcohol, dyes, or sulfates. With shipping services extending across the US, the UK, and the Asia-Pacific region, Peach and Lily is based in New York City.
Latest from the Company:
By 2023, Peach & Lily gained widespread recognition, nearing an impressive milestone of $100 million in annual net sales. This year the brand intends to delve into augmented reality to enhance the entertainment value of virtual options.