NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

North America Marketing Automation Software Market 2022-2028

MARKET OUTLOOK

According to a Triton Market Research study, the North America marketing automation software market is likely to develop with a CAGR of 10.50% in the forecasted years from 2022 to 2028. The United States and Canada constitute the market in this region.

In Canada, there have been notable expansion activities by global vendors owing to the rigid data protection & privacy standards in the country and the rise of marketing automation. Top vendors like Oracle and Act On, among others, already hold a stable position in the nation. Moreover, several vendors have entered into strategic partnerships for marketing automation.

For instance, in April 2021, Maropost, which provides a marketing automation platform, partnered with ‘timetoreply,’ a provider of businesses with analytical data about how quickly and effectively the office-based or remote teams are responding to the emails. This partnership helped their clients streamline their sales and marketing activities. This shows an overall positive outlook for the market.

The United States is home to several eminent market players, such as HubSpot, Adobe, Salesforce, Oracle, etc. This enhances the competition on critical aspects like new prices, features, and target groups. The adoption of MAS has been growing in the country with the shift towards digital omnichannel marketing from traditional marketing. As per a survey conducted in January 2021, B2B product marketers in the US stated that they were likely to reduce their spending on traditional advertising by 0.61% in 2022, and increase their spending on digital marketing by 14.32%. Such developments are expected to push the demand for marketing automation software in the United States market.

COMPETITIVE OUTLOOK

Adobe Inc, Salesforce.com Inc, IBM, Inside Sales Inc, Hubspot Inc, SAP SE, and GreenRope are some of the noteworthy companies in the marketing automation software market.