Middle East & Africa K-beauty Products Market: Growth Prospects 2024-2032
Triton’s analysis estimated that the Middle East and Africa K-Beauty products market is set to garner revenue at 9.05% CAGR over the forecast years 2024-2032.
In Middle Eastern countries, the population spends around 30% of its beauty budget on makeup, 60% on perfume, and only 10% on skincare products. Additionally, skincare and fragrance are projected to be the strongest categories in the region, which are anticipated to double in size as K-beauty brands expand their product lines. In order to tap this regional market potential, South Korean cosmetics companies also sought Halal certification to appeal to a wider Islamic consumer base by using natural ingredients. Industry sources stated that the UAE, Saudi Arabia, and Kuwait are key importers of Korean cosmetics, which contribute to the demand for K-beauty products.
The countries examined in this region include the United Arab Emirates, Saudi Arabia, Turkey, South Africa, and Rest of Middle East & Africa.
The United Arab Emirates leads with the highest market share, accounting for ~ $35 million in 2023.
Men in the UAE spend more time and money on beauty and grooming products than in neighboring countries, while increasing levels of financial independence among women also lead to higher consumption of beauty and cosmetics products.
By introducing a ‘zero-tolerance policy’, the government is implementing stringent measures against counterfeit products, thereby enhancing the beauty and personal care industry worth $1.3 billion for premium brand exporters.
Many consumers choose brands that embody a luxurious lifestyle, yet there is a universal emphasis on cleanliness and aesthetics, which is a prominent feature of many South Korean cosmetics brands.
K-Beauty Products Market Trends in Saudi Arabia
Saudi Arabia is heavily dependent on its imports for cosmetics and personal care needs, with huge contributions from international brands. Due to a strong presence on digital platforms, many consumers are drawn to K-Beauty’s emphasis on skincare, particularly products focused on anti-aging, hydration, and natural ingredients. Innisfree, COSRX, and Laneige are some popular Korean skincare brands that have a strong presence in the country. Thus, the K-Beauty products market in Saudi Arabia is flourishing, supported by a young and increasingly beauty-aware population.
The market segments for K-Beauty products consist of distribution channel, gender, and product type. This segment includes skincare, makeup, and body care. A popular K-beauty skincare product, face masks, which are available as sheet masks or sleeping masks that can be used 1-3 times a week. These masks are formulated with a variety of ingredients, such as Korean medicinal herbs, hyaluronic acid, and anti-aging extracts.
The notable companies in the K-Beauty products market include Adwin Korea Corporation, COSRX Inc, Peach & Lily, Able C&C Co Ltd, Clio Cosmetics, Amore Pacific Corporation, LG H&H Co Ltd, BNH Cosmetics Co Ltd, Banila Co, and Cala Products.
Adwin Korea Corporation is a cosmetics company offering a diverse range of products spanning skincare, facial sheet masks, cleansing, hand and foot care, hair and body care, as well as hair color products. Its manufacturing facilities are located in South Korea, and its products are distributed worldwide. Adwin’s global partners encompass prominent names such as Walgreens, Rite Aid, Target, Forever 21, SASA, A.S. Watson Group, etc.
Latest in the K-Beauty products market:
Beautyworld Middle East is the region’s largest international trade fair for the beauty industry, which hosted over 1,765 exhibitors and 65,263 visitors from 156 countries last year. Scheduled for October 28-30, 2024, in Dubai, the event will feature three Korean pavilions showcasing 130 South Korean beauty brands.