Middle East & Africa K-beauty Products Market: Growth Prospects 2024-2032

Middle East & Africa K-beauty Products Market: Growth Prospects 2024-2032



Triton’s analysis estimated that the Middle East and Africa K-Beauty products market is set to garner revenue at 9.05% CAGR over the forecast years 2024-2032.

In Middle Eastern countries, the population spends around 30% of its beauty budget on makeup, 60% on perfume, and only 10% on skincare products. Additionally, skincare and fragrance are projected to be the strongest categories in the region, which are anticipated to double in size as K-beauty brands expand their product lines. In order to tap this regional market potential, South Korean cosmetics companies also sought Halal certification to appeal to a wider Islamic consumer base by using natural ingredients. Industry sources stated that the UAE, Saudi Arabia, and Kuwait are key importers of Korean cosmetics, which contribute to the demand for K-beauty products.

The countries examined in this region include the United Arab Emirates, Saudi Arabia, Turkey, South Africa, and Rest of Middle East & Africa.

The United Arab Emirates leads with the highest market share, accounting for ~ $35 million in 2023.

Men in the UAE spend more time and money on beauty and grooming products than in neighboring countries, while increasing levels of financial independence among women also lead to higher consumption of beauty and cosmetics products.

By introducing a ‘zero-tolerance policy’, the government is implementing stringent measures against counterfeit products, thereby enhancing the beauty and personal care industry worth $1.3 billion for premium brand exporters.

Many consumers choose brands that embody a luxurious lifestyle, yet there is a universal emphasis on cleanliness and aesthetics, which is a prominent feature of many South Korean cosmetics brands.

K-Beauty Products Market Trends in Saudi Arabia

Saudi Arabia is heavily dependent on its imports for cosmetics and personal care needs, with huge contributions from international brands. Due to a strong presence on digital platforms, many consumers are drawn to K-Beauty’s emphasis on skincare, particularly products focused on anti-aging, hydration, and natural ingredients. Innisfree, COSRX, and Laneige are some popular Korean skincare brands that have a strong presence in the country. Thus, the K-Beauty products market in Saudi Arabia is flourishing, supported by a young and increasingly beauty-aware population.

The market segments for K-Beauty products consist of distribution channel, gender, and product type. This segment includes skincare, makeup, and body care. A popular K-beauty skincare product, face masks, which are available as sheet masks or sleeping masks that can be used 1-3 times a week. These masks are formulated with a variety of ingredients, such as Korean medicinal herbs, hyaluronic acid, and anti-aging extracts.

The notable companies in the K-Beauty products market include Adwin Korea Corporation, COSRX Inc, Peach & Lily, Able C&C Co Ltd, Clio Cosmetics, Amore Pacific Corporation, LG H&H Co Ltd, BNH Cosmetics Co Ltd, Banila Co, and Cala Products.

Adwin Korea Corporation is a cosmetics company offering a diverse range of products spanning skincare, facial sheet masks, cleansing, hand and foot care, hair and body care, as well as hair color products. Its manufacturing facilities are located in South Korea, and its products are distributed worldwide. Adwin’s global partners encompass prominent names such as Walgreens, Rite Aid, Target, Forever 21, SASA, A.S. Watson Group, etc.

Latest in the K-Beauty products market:

Beautyworld Middle East is the region’s largest international trade fair for the beauty industry, which hosted over 1,765 exhibitors and 65,263 visitors from 156 countries last year. Scheduled for October 28-30, 2024, in Dubai, the event will feature three Korean pavilions showcasing 130 South Korean beauty brands.


1. Middle East And Africa K-beauty Products Market - Summary
2. Industry Outlook
2.1. Impact Analysis On The K-beauty Products Market
2.1.1. Covid-19 Impact On The K-beauty Products Market
2.2. Porter’s Five Forces Analysis
2.2.1. Threat Of New Entrants
2.2.2. Threat Of Substitutes
2.2.3. Bargaining Power Of Buyers
2.2.4. Bargaining Power Of Suppliers
2.2.5. Threat Of Competitive Rivalry
2.3. Supply Chain Analysis
2.3.1. Raw Materials Assembly
2.3.2. Product Manufacturing
2.3.3. Quality Assurance & Labelling
2.3.4. Distribution
2.3.5. End-consumers
2.4. Key Buying Impact Analysis
2.4.1. Price
2.4.2. Ingredients Used
2.4.3. Labelling & Packaging
2.4.4. Skin Type
2.5. Key Market Strategies
2.5.1. Collaborations
2.5.2. Product Launches
2.5.3. Acquisitions
2.5.4. Business Expansions
2.6. Market Drivers
2.6.1. Increasing Interest In Natural And Organic Personal Care Products
2.6.2. Product Innovation And Extensive Investments In R&D
2.6.3. Expansion Of The Male Skincare Segment
2.7. Market Challenges
2.7.1. Rise Of Counterfeit K-beauty Products
2.7.2. Competition From Well-established International Brands
2.8. Market Opportunities
2.8.1. Influence Of Social Media And Millennials On K-beauty Products
2.8.2. Peel-on Sun Patches Are Gaining Popularity
2.8.3. Integration Of Ai, Big Data And Augmented Reality (Ar) In The Beauty Sector
2.9. Analyst Perspective
3. Middle East And Africa K-beauty Products Market – By Gender
3.1. Male
3.2. Female
4. Middle East And Africa K-beauty Products Market – By Product Type
4.1. Skincare
4.1.1. Cleanser
4.1.2. Toner
4.1.3. Moisturizer
4.1.4. Sheet Mask & Spot Patch
4.1.5. Lip Care
4.1.6. Eye Care
4.1.7. Sun Protection
4.2. Body Care
4.2.1. Hand Care
4.2.2. Foot Care
4.2.3. Hair Care
4.3. Makeup
4.3.1. Eye Makeup
4.3.2. Lip Makeup
4.3.3. Face Makeup
5. Middle East And Africa K-beauty Products Market – By Distribution Channel
5.1. Specialty/Single-brand Stores
5.2. Supermarkets/Hypermarkets
5.3. E-commerce
6. Middle East And Africa K-beauty Products Market – By Country Outlook
6.1. Middle East And Africa
6.1.1. Country Analysis
6.1.1.1. United Arab Emirates
6.1.1.1.1. United Arab Emirates K-beauty Products Market Forecast & Prospects
6.1.1.2. Turkey
6.1.1.2.1. Turkey K-beauty Products Market Forecast & Prospects
6.1.1.3. Saudi Arabia
6.1.1.3.1. Saudi Arabia K-beauty Products Market Forecast & Prospects
6.1.1.4. South Africa
6.1.1.4.1. South Africa K-beauty Products Market Forecast & Prospects
6.1.1.5. Rest Of Middle East & Africa
6.1.1.5.1. Rest Of Middle East & Africa K-beauty Products Market Forecast & Prospects
7. Competitive Landscape
7.1. Able C&C Co Ltd
7.1.1. Overview
7.1.2. Product Portfolio
7.1.3. Key Strengths
7.1.4. Key Challenges
7.2. Adwin Korea Corporation
7.2.1. Overview
7.2.2. Product Portfolio
7.2.3. Key Strengths
7.2.4. Key Challenges
7.3. Amore Pacific Corporation
7.3.1. Overview
7.3.2. Product Portfolio
7.3.3. Key Strengths
7.3.4. Key Challenges
7.4. Banila Co
7.4.1. Overview
7.4.2. Product Portfolio
7.4.3. Key Strengths
7.4.4. Key Challenges
7.5. Bnh Cosmetics Co Ltd
7.5.1. Overview
7.5.2. Product Portfolio
7.5.3. Key Strengths
7.5.4. Key Challenges
7.6. Cala Products
7.6.1. Overview
7.6.2. Product Portfolio
7.6.3. Key Strengths
7.6.4. Key Challenges
7.7. Clio Cosmetics
7.7.1. Overview
7.7.2. Product Portfolio
7.7.3. Key Strengths
7.7.4. Key Challenges
7.8. Cosrx Inc
7.8.1. Overview
7.8.2. Product Portfolio
7.8.3. Key Strengths
7.8.4. Key Challenges
7.9. Lg H&H Co Ltd
7.9.1. Overview
7.9.2. Product Portfolio
7.9.3. Key Strengths
7.9.4. Key Challenges
7.10. Peach & Lily
7.10.1. Overview
7.10.2. Product Portfolio
7.10.3. Key Strengths
7.10.4. Key Challenges
8. Research Methodology & Scope
8.1. Research Scope & Deliverables
8.2. Sources Of Data
8.3. Research Methodology
Tables List
Table 1: Middle East And Africa K-beauty Products Market, By Country Outlook, 2024-2032 (In $ Million)
Table 2: List Of Collaborations
Table 3: List Of Product Launches
Table 4: List Of Acquisitions
Table 5: List Of Business Expansions
Table 6: Middle East And Africa K-beauty Products Market, By Gender, 2024-2032 (In $ Million)
Table 7: Middle East And Africa K-beauty Products Market, By Product Type, 2024-2032 (In $ Million)
Table 8: Middle East And Africa K-beauty Products Market, By Distribution Channel, 2024-2032 (In $ Million)
Table 9: Middle East And Africa K-beauty Products Market, By Country Outlook, 2024-2032 (In $ Million)
Figures List
Figure 1: Supply Chain Analysis
Figure 2: Key Buying Impact Analysis
Figure 3: Middle East And Africa K-beauty Products Market, By Gender, 2023 & 2032 (In %)
Figure 4: Middle East And Africa K-beauty Products Market, By Male, 2024-2032 (In $ Million)
Figure 5: Middle East And Africa K-beauty Products Market, By Female, 2024-2032 (In $ Million)
Figure 6: Middle East And Africa K-beauty Products Market, By Product Type, 2023 & 2032 (In %)
Figure 7: Middle East And Africa K-beauty Products Market, By Skincare, 2024-2032 (In $ Million)
Figure 8: Middle East And Africa K-beauty Products Market, By Skincare, 2023 & 2032 (In %)
Figure 9: Middle East And Africa K-beauty Products Market, By Cleanser, 2024-2032 (In $ Million)
Figure 10: Middle East And Africa K-beauty Products Market, By Toner, 2024-2032 (In $ Million)
Figure 11: Middle East And Africa K-beauty Products Market, By Moisturizer, 2024-2032 (In $ Million)
Figure 12: Middle East And Africa K-beauty Products Market, By Sheet Mask & Spot Patch, 2024-2032 (In $ Million)
Figure 13: Middle East And Africa K-beauty Products Market, By Lip Care, 2024-2032 (In $ Million)
Figure 14: Middle East And Africa K-beauty Products Market, By Eye Care, 2024-2032 (In $ Million)
Figure 15: Middle East And Africa K-beauty Products Market, By Sun Protection, 2024-2032 (In $ Million)
Figure 16: Middle East And Africa K-beauty Products Market, By Body Care, 2024-2032 (In $ Million)
Figure 17: Middle East And Africa K-beauty Products Market, By Body Care, 2023 & 2032 (In %)
Figure 18: Middle East And Africa K-beauty Products Market, By Hand Care, 2024-2032 (In $ Million)
Figure 19: Middle East And Africa K-beauty Products Market, By Foot Care, 2024-2032 (In $ Million)
Figure 20: Middle East And Africa K-beauty Products Market, By Hair Care, 2024-2032 (In $ Million)
Figure 21: Middle East And Africa K-beauty Products Market, By Makeup, 2024-2032 (In $ Million)
Figure 22: Middle East And Africa K-beauty Products Market, By Makeup, 2023 & 2032 (In %)
Figure 23: Middle East And Africa K-beauty Products Market, By Eye Makeup, 2024-2032 (In $ Million)
Figure 24: Middle East And Africa K-beauty Products Market, By Lip Makeup 2024-2032 (In $ Million)
Figure 25: Middle East And Africa K-beauty Products Market, By Face Makeup, 2024-2032 (In $ Million)
Figure 26: Middle East And Africa K-beauty Products Market, By Distribution Channel, 2023 & 2032 (In %)
Figure 27: Middle East And Africa K-beauty Products Market, By Specialty/Single-brand Stores, 2024-2032 (In $ Million)
Figure 28: Middle East And Africa K-beauty Products Market, By Supermarkets/Hypermarkets, 2024-2032 (In $ Million)
Figure 29: Middle East And Africa K-beauty Products Market, By E-commerce, 2024-2032 (In $ Million)
Figure 30: Middle East And Africa K-beauty Products Market, By Country Outlook, 2023 & 2032 (In %)
Figure 31: United Arab Emirates K-beauty Products Market 2024-2032 (In $ Million)
Figure 32: Turkey K-beauty Products Market 2024-2032 (In $ Million)
Figure 33: Saudi Arabia K-beauty Products Market 2024-2032 (In $ Million)
Figure 34: South Africa K-beauty Products Market 2024-2032 (In $ Million)
Figure 35: Rest Of Middle East & Africa K-beauty Products Market 2024-2032 (In $ Million)

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