Middle East And Africa Beauty And Personal Care Market 2022-2028
MARKET OUTLOOK
Triton Market Research’s report on the beauty and personal care market in the Middle East and Africa puts forth that it is likely to witness growth, with a CAGR of 3.52% in the forecast duration from 2022 to 2028. South Africa, Saudi Arabia, Israel, the United Arab Emirates, and Rest of Middle East & Africa are studied in the market in this region.
Rising internet penetration and a growing number of active social media users are helping enhance awareness of beauty and personal care products and routines among consumers in Saudi Arabia. Pharma/therapeutic brands continue to evolve in the KSA market, covering most categories in beauty and personal care.
Further, promotional campaigns by pharma/therapeutic brands, such as discounts and offers in key drugstores/parapharmacies, chemists/pharmacies, and online retailers, continue to stimulate purchases. As a result of these developments, the Saudi market for beauty and personal care is expected to witness growth in the coming years.
In Israel, mass brands have been launching several new products in line with the latest trends, quickly catching up with the innovations introduced by premium brands. For example, in skincare, several facial masks have been launched by mass brands, with numerous functions, providing quality alternatives to premium products. In addition, many haircare brands have introduced specialized products like concentrated hair conditioners, which are designed to compete with professional salon haircare brands. Moreover, similar to premium brands, mass brands offering color cosmetics have launched special editions. These developments shape the outlook of the beauty and personal care market in the country.
COMPETITIVE OUTLOOK
The distinguished players in the beauty and personal care market include Puig SL, Henkel AG & Co KGaA, Shiseido Co Ltd, Coty Inc, Unilever Group, Arabian Oud Co, LVMH Moët Hennessy Louis Vuitton SA, and Johnson & Johnson Inc.
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