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MIDDLE EAST AND AFRICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

Best Price Guarantee Length Publisher Published Date SKU
from $1,500 95 Pages Triton Market Research May, 2022 TRTN17170486
Best Price Guarantee
Price from $1,500
Length 95 Pages
Publisher Triton Market Research
Published Date May, 2022
SKU TRTN17170486

Middle East And Africa Marketing Automation Software Market 2022-2028

MARKET OUTLOOK

Triton Market Research’s report suggests that the Middle East and Africa marketing automation software market is expected to grow in terms of revenue at a compound annual growth rate of 9.36% during the forecast years 2022-2028. Saudi Arabia, Turkey, South Africa, the UAE, and Rest of Middle East & Africa shape the market in the region.

The rapid modernization of the IT industry, coupled with an advanced ICT environment, has positioned the UAE as the most competitive economy in the region. The well-developed ICT sector is mainly owing to the rise in the development of new technologies and growth in the tech-savvy population. The government launched the Dubai Smart City initiative to encourage IT startups to expand their operations in the country. This rise in digitalization has influenced the adoption of marketing software, propelling the marketing automation software market on a growth path.

On the other hand, Saudi Arabia has become highly conscious of improving customer experiences and relationships. Financial executives are concentrating on analyzing consumer journeys by collecting information from numerous digital channels and formulating a connection across multiple channels. This is essentially to create an integrated experience. In this regard, marketing companies are opting for marketing automation to target customers and engage them through relevant offers, schemes, and benefits. Such developments contribute significantly to the marketing automation software market’s growth.

COMPETITIVE OUTLOOK

IBM, SAP SE, Oracle Corporation, Adobe Inc, Cognizant Technology Inc, and GreenRope are the major companies in the marketing automation software market.


1. Middle East And Africa Marketing Automation Software Market - Summary
2. Industry Outlook
2.1. Impact Of Covid-19 On The Marketing Automation Software Market
2.2. Evolution & Transition Of Marketing Automation Software
2.3. Key Insights
2.3.1. Higher Adoption Of Digital Transformation Practices - Ongoing Move Toward An Integrated Crm Space
2.3.2. Growing Use Of Location-based Marketing
2.3.3. Growth In Cloud-based Technology Adoption
2.4. Porter’s Five Forces Analysis
2.4.1. Threat Of New Entrants
2.4.2. Threat Of Substitutes
2.4.3. Bargaining Power Of Buyers
2.4.4. Bargaining Power Of Suppliers
2.4.5. Threat Of Competitive Rivalry
2.5. Market Attractiveness Index
2.6. Vendor Scorecard
2.7. Industry Components
2.8. Key Market Strategies
2.8.1. Acquisitions
2.8.2. Product Developments
2.8.3. Agreements
2.8.4. Business Expansions
2.9. Market Drivers
2.9.1. Rapid Expansion Of Digital Marketing
2.9.2. Increasing Demand For Lead Nurturing
2.9.3. Surge In Importance Of Customer Experience
2.10. Market Challenges
2.10.1. Interoperability Issues
2.10.2. Data-related Concerns
2.11. Market Opportunities
2.11.1. Need To Integrate Marketing Efforts
2.11.2. Organizations Aiming For Higher Roi
3. Middle East And Africa Marketing Automation Software Market Outlook - By Deployment
3.1. On-premise
3.2. Cloud
4. Middle East And Africa Marketing Automation Software Market Outlook - By End-users
4.1. Smes
4.2. Large Enterprises
5. Middle East And Africa Marketing Automation Software Market Outlook - By Vertical
5.1. Telecommunication And Information Technology
5.2. Advertising And Design
5.3. Bfsi
5.4. Healthcare
5.5. Manufacturing And Distribution
5.6. Retail
5.7. Others
6. Middle East And Africa Marketing Automation Software Market Outlook - By Application
6.1. Lead Scoring And Lead Nurturing
6.2. Campaign Management
6.3. Inbound Marketing
6.4. Reporting And Analytics
6.5. Email Marketing
6.6. Social Media Marketing
6.7. Mobile Application
6.8. Other Applications
7. Middle East And Africa Marketing Automation Software Market – Country Outlook
7.1. United Arab Emirates
7.2. Saudi Arabia
7.3. Turkey
7.4. South Africa
7.5. Rest Of Middle East & Africa
8. Competitive Landscape
8.1. Ibm
8.2. Oracle Corporation
8.3. Salesforce.Com Inc
8.4. Sap Se
8.5. Adobe Inc
8.6. Act On Software Inc
8.7. Cognizant Technology Inc
8.8. Etrigue Corp
8.9. Greenrope
8.10. Sas Institute Inc
8.11. Benchmarkone
8.12. Hubspot Inc
8.13. Insidesales Inc
9. Research Methodology & Scope
9.1. Research Scope & Deliverables
9.2. Sources Of Data
9.3. Research Methodology
Table List
Table 1: Middle East And Africa Marketing Automation Software Market, By Country, 2022-2028 (In $ Million)
Table 2: Vendor Scorecard
Table 3: List Of Acquisitions
Table 4: List Of Product Developments
Table 5: List Of Agreements
Table 6: List Of Business Expansions
Table 7: Middle East And Africa Marketing Automation Software Market, By Deployment, 2022-2028 (In $ Million)
Table 8: Middle East And Africa Marketing Automation Software Market, By End-users, 2022-2028 (In $ Million)
Table 9: Middle East And Africa Marketing Automation Software Market, By Vertical, 2022-2028 (In $ Million)
Table 10: Middle East And Africa Marketing Automation Software Market, By Application, 2022-2028 (In $ Million)
Table 11: Middle East And Africa Marketing Automation Software Market, By Country, 2022-2028 (In $ Million)
Figure List
Figure 1: Market Attractiveness Index
Figure 2: Industry Components
Figure 3: Middle East And Africa Marketing Automation Software Market, Deployment Outlook, 2021 & 2028 (In %)
Figure 4: Middle East And Africa Marketing Automation Software Market, By On-premise, 2022-2028 (In $ Million)
Figure 5: Middle East And Africa Marketing Automation Software Market, By Cloud, 2022-2028 (In $ Million)
Figure 6: Middle East And Africa Marketing Automation Software Market, End-users Outlook, 2021 & 2028 (In %)
Figure 7: Middle East And Africa Marketing Automation Software Market, By Smes, 2022-2028 (In $ Million)
Figure 8: Middle East And Africa Marketing Automation Software Market, By Large Enterprises, 2022-2028 (In $ Million)
Figure 9: Middle East And Africa Marketing Automation Software Market, Vertical Outlook, 2021 & 2028 (In %)
Figure 10: Middle East And Africa Marketing Automation Software Market, By Telecommunication, 2022-2028 (In $ Million)
Figure 11: Middle East And Africa Marketing Automation Software Market, By Advertising And Design, 2022-2028 (In $ Million)
Figure 12: Middle East And Africa Marketing Automation Software Market, By Bfsi, 2022-2028 (In $ Million)
Figure 13: Middle East And Africa Marketing Automation Software Market, By Healthcare, 2022-2028 (In $ Million)
Figure 14: Middle East And Africa Marketing Automation Software Market, By Manufacturing And Distribution, 2022-2028 (In $ Million)
Figure 15: Middle East And Africa Marketing Automation Software Market, By Retail, 2022-2028 (In $ Million)
Figure 16: Middle East And Africa Marketing Automation Software Market, By Others, 2022-2028 (In $ Million)
Figure 17: Middle East And Africa Marketing Automation Software Market, Application Outlook, 2021 & 2028 (In %)
Figure 18: Middle East And Africa Marketing Automation Software Market, By Lead Scoring And Lead Nurturing, 2022-2028 (In $ Million)
Figure 19: Middle East And Africa Marketing Automation Software Market, By Campaign Management, 2022-2028 (In $ Million)
Figure 20: Middle East And Africa Marketing Automation Software Market, By Inbound Marketing, 2022-2028 (In $ Million)
Figure 21: Middle East And Africa Marketing Automation Software Market, By Reporting And Analytics, 2022-2028 (In $ Million)
Figure 22: Middle East And Africa Marketing Automation Software Market, By Email Marketing, 2022-2028 (In $ Million)
Figure 23: Middle East And Africa Marketing Automation Software Market, By Social Media Marketing, 2022-2028 (In $ Million)
Figure 24: Middle East And Africa Marketing Automation Software Market, By Mobile Application, 2022-2028 (In $ Million)
Figure 25: Middle East And Africa Marketing Automation Software Market, By Other Applications, 2022-2028 (In $ Million)
Figure 26: Middle East And Africa Marketing Automation Software Market, Regional Outlook, 2021 & 2028 (In %)
Figure 27: United Arab Emirates Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 28: Saudi Arabia Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 29: Turkey Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 30: South Africa Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 31: Rest Of Middle East & Africa Marketing Automation Software Market 2022-2028 (In $ Million)

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