Latin America K-beauty Products Market: Growth Prospects 2024-2032
Triton’s research report predicts that the Latin America K-Beauty products market is set to garner revenue at a CAGR of 8.64% during the forecast years 2024-2032.
The cosmetics industry in Latin America is growing, generating approximately $80 billion annually. Countries like Mexico, Brazil, Colombia, and Chile are the top markets in the region, where consumers are highly drawn to K-Beauty products due to natural and organic ingredients, attractive packaging, and innovative skincare routines. As per industry sources, cosmetics and personal care products account for around 56.8% of the total direct retail sales, with skincare and haircare emerging as dominating segments. Due to rising awareness of beauty standards, the demand for K-beauty products is expected to increase in the coming years.
The countries studied in this region include Brazil and Mexico.
Brazil captures the highest share in the K-Beauty products market, obtaining about $118.6 million in 2023.
Brazil accounts for nearly half of the revenue produced by the cosmetics sector in Latin America, wherein Brazilian women spend on average, almost $1000 annually on cosmetics.
Similarly, a survey also stated that more than half of Brazilians prefer to buy natural beauty products due to their effectiveness compared to synthetic products. Strikingly, vegan and cruelty-free products recorded 15% of the country’s revenue within the hygiene and beauty sector.
As per OEC World, with an import of $244 million worth of beauty and hygiene products, consumers are highly influenced by Korean skincare routines, which creates an increasing demand in the K-beauty industry.
K-Beauty Products Market Forecast for Mexico
As per the ITA, Mexico ranks among the top 10 global markets for cosmetics and personal care products and remains the second-largest market for beauty products in its region. Accordingly, the country imported $1.4 billion worth of cosmetics and personal care products in 2022. Korean brands such as Tonymoly, Sulwhasoo, and Mediheal have achieved significant success in tapping the potential of this regional market, targeting the young population. The demand for the best K-beauty products reflects a promising scope for market expansion over the forecasted period.
The K-Beauty products market is segmented based on gender, product type, and distribution channel. The gender segment is further branched into male and female. Recent years have witnessed a rise in genderless cosmetics and inclusivity of men’s beauty, which has created a demand for men’s products. As men are increasingly using cosmetic products, K-beauty brands offer a diverse range of skincare products, including BB creams, serums, facial sheet masks, moisturizers, etc.
The key entities in the reviewed market are COSRX Inc, Banila Co, Cala Products, Able C&C Co Ltd, Peach & Lily, Clio Cosmetics, LG H&H Co Ltd, Amore Pacific Corporation, BNH Cosmetics Co Ltd, and Adwin Korea Corporation.
COSRX is a Korean multinational corporation specializing in the production and distribution of specialty K-Beauty items. Its renowned cosmetic lineup comprises cleansers/makeup removers, patches/spot treatments, moisturizers, toners, exfoliators, and masks/packs. Moreover, it crafts natural skincare products, including the aloe vera oil-free moisture cream and Natural BHA Skin Returning A-sol.
Latest from the Company:
In May 2024, Cosrx expanded its presence by introducing its products in duty-free outlets and Olive Young stores across Korea. Additionally, the brand included a new ‘Locating Cosrx in Korea’ segment on its FAQ page to assist global travelers in finding its products in physical stores.