Latin America Virtual Meeting Software Market 2022-2028
MARKET OUTLOOK
The Latin America virtual meeting software market is expected to showcase growth with a CAGR of 12.70% over the forecasting years from 2022 to 2028, as per a report by Triton Market Research. Mexico, Brazil, and Rest of Latin America together form the market in this region.
The growing trend of digitalization across industries like BFSI, education, and healthcare is significantly fueling the growth of the virtual meeting software market in Brazil. The rising proliferation of connected devices and increasing internet penetration are enabling the efficient use of virtual meeting solutions. A large number of companies are expanding their base in the country by setting up offices and factories, as a consequence of favorable government policies and efforts to boost the nation’s economic growth. Thus, the demand for VM software is growing in order to conduct long-distance meetings. This will bolster the market’s growth in the coming years.
According to a survey conducted in 2021, nearly 58% of Mexicans started using WhatsApp to make video calls for communication in the preceding six months. Video conferencing app Zoom was the second most used option for virtual communication with approximately 53.5%. Whereas, Facebook Messenger was preferred by 25.8% of the respondents surveyed. On the other hand, in Argentina, Zoom was the top video conferencing app used by employees during ‘work from home’ in 2020. These developments are adding to the growth of the VMS market in the region.
COMPETITIVE OUTLOOK
Major players engaged in the virtual meeting software market include Airmeet Inc, Zoom Video Communications Inc, Livestrom Inc, Cisco Systems Inc, Alphabet Inc, Adobe Inc, Avaya Inc, Aventri Inc, and Goto Inc.
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