LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

Latin America Marketing Automation Software Market 2022-2028

MARKET OUTLOOK

Triton’s research report states that the Latin American marketing automation software market is expected to register growth at a CAGR of 9.47% during the forecast phase 2022-2028. Mexico, Brazil, and Rest of Latin America shape the market in this region.

The information and communication technology sector in Mexico has developed significantly over the years. Numerous companies are adopting cloud computing solutions. Furthermore, mobile operators are competing by offering attractive pricing to consumers. Besides, the ecommerce platforms have gained significant traction in the country. The country’s digital economy is also fueled by surged connectivity. Presently, around 44% of businesses use cloud computing solutions, which is expected to grow significantly over the forecast period. Thus, as mentioned above, these factors are expected to influence the growth of the marketing automation software market within Mexico.

On the other hand, Argentina’s IT sector has advanced significantly, owing to innovations and academic excellence. Moreover, the presence of prominent companies has supported the growth of the IT sector. In Chile, the IT sector spending is mainly owing to the rising demand for software and service solutions by the organization. This has led companies to make strategic investments to improve productivity and introduce new products. These factors widen the scope of the marketing automation software market across the region.

COMPETITIVE OUTLOOK

The notable companies in the marketing automation software market are Oracle Corporation, Salesforce.com Inc, SAP SE, Adobe Inc, GreenRope, and Hubspot Inc.