GLOBAL MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

Global Marketing Automation Software Market 2022-2028

MARKET OUTLOOK

Triton’s research report infers that the global marketing automation software market is deemed to progress at a CAGR of 10.34% during the forecast period 2022-2028.

The marketing automation software market is driven primarily by factors such as a rapid expansion of digital marketing, rising demand for lead nurturing, and the rising importance of customer experience. Additionally, the need to integrate marketing efforts creates new opportunities for the studied market.

On the contrary, interoperability issues and concerns related to data are expected to restrict the global market’s growth over the forecast period.

REGIONAL OUTLOOK

The global marketing automation software market covers North America, Asia-Pacific, Latin America, Europe, and the Middle East and Africa regions.

The Asia-Pacific is expected to witness the fastest growth rate over the forecasted period. The region’s robust growth can be attributed to surged software use in ecommerce and SMEs. Several startups need marketing solutions, and thus marketing automation emerges as an ideal solution. This has led to the rise of marketing companies across the region. Over the forecast period, the market is expected to witness tremendous growth owing to the surge in ecommerce players. Besides, the rise in investment by major companies like Amazon widens the scope of the marketing automation software market across APAC.

COMPETITIVE OUTLOOK

The well-known companies in the marketing automation software market include Oracle Corporation, SAP SE, Etrigue Corp, GreenRope, SAS Institute Inc, IBM, Cognizant Technology Inc, Hubspot Inc, Salesforce.com Inc, BenchmarkOne, Inside Sales Inc, Adobe Inc, and Act On Software Inc.

Oracle Corporation offers a comprehensive and integrated suite of cloud solutions, platform services, and engineered systems. The company’s product line includes databases, applications, the cloud, and other software. It also provides cloud computing technologies, including virtualizing, system management, and related infrastructure. Furthermore, Oracle provides solutions, including data warehousing, business analytics, customer experience, marketing automation, and supply chain management services, among others. Oracle has operations across Europe, the Middle East and Africa, the Asia-Pacific, Latin America, and North America. It is headquartered in California, the US.


1. Global Marketing Automation Software Market - Summary
2. Industry Outlook
2.1. Impact Of Covid-19 On The Marketing Automation Software Market
2.2. Evolution & Transition Of Marketing Automation Software
2.3. Key Insights
2.3.1. Higher Adoption Of Digital Transformation Practices - Ongoing Move Toward An Integrated Crm Space
2.3.2. Growing Use Of Location-based Marketing
2.3.3. Growth In Cloud-based Technology Adoption
2.4. Porter’s Five Forces Analysis
2.4.1. Threat Of New Entrants
2.4.2. Threat Of Substitute S
2.4.3. Bargaining Power Of Buyers
2.4.4. Bargaining Power Of Suppliers
2.4.5. Threat Of Competitive Rivalry
2.5. Market Attractiveness Index
2.6. Vendor Scorecard
2.7. Industry Components
2.8. Key Market Strategies
2.8.1. Acquisitions
2.8.2. Product Developments
2.8.3. Agreements
2.8.4. Business Expansions
2.9. Market Drivers
2.9.1. Rapid Expansion Of Digital Marketing
2.9.2. Increasing Demand For Lead Nurturing
2.9.3. Importance Of Customer Experience
2.10. Market Challenges
2.10.1. Interoperability Issues
2.10.2. Data-related Concerns
2.11. Market Opportunities
2.11.1. Need To Integrate Marketing Efforts
2.11.2. Organizations Aiming For Higher Roi
3. Global Marketing Automation Software Market Outlook - By Deployment
3.1. On-premise
3.2. Cloud
4. Global Marketing Automation Software Market Outlook - By End-users
4.1. Smes
4.2. Large Enterprises
5. Global Marketing Automation Software Market Outlook - By Vertical
5.1. Telecommunication And Information Technology
5.2. Advertising And Design
5.3. Bfsi
5.4. Healthcare
5.5. Manufacturing And Distribution
5.6. Retail
5.7. Others
6. Global Marketing Automation Software Market Outlook - By Application
6.1. Lead Scoring And Lead Nurturing
6.2. Campaign Management
6.3. Inbound Marketing
6.4. Reporting And Analytics
6.5. Email Marketing
6.6. Social Media Marketing
6.7. Mobile Application
6.8. Other Applications
7. Global Marketing Automation Software Market – Regional Outlook
7.1. North America
7.1.1. Market By Deployment
7.1.2. Market By End-users
7.1.3. Market By Vertical
7.1.4. Market By Application
7.1.5. Country Analysis
7.1.5.1. United States
7.1.5.2. Canada
7.2. Europe
7.2.1. Market By Deployment
7.2.2. Market By End-users
7.2.3. Market By Vertical
7.2.4. Market By Application
7.2.5. Country Analysis
7.2.5.1. Germany
7.2.5.2. France
7.2.5.3. United Kingdom
7.2.5.4. Italy
7.2.5.5. Spain
7.2.5.6. Netherlands
7.2.5.7. Nordics
7.2.5.8. Rest Of Europe
7.3. Asia-pacific
7.3.1. Market By Deployment
7.3.2. Market By End-users
7.3.3. Market By Vertical
7.3.4. Market By Application
7.3.5. Country Analysis
7.3.5.1. China
7.3.5.2. Japan
7.3.5.3. India
7.3.5.4. Australia & New Zealand
7.3.5.5. South Korea
7.3.5.6. Asean Countries
7.3.5.7. Rest Of Asia-pacific
7.4. Latin America
7.4.1. Market By Deployment
7.4.2. Market By End-users
7.4.3. Market By Vertical
7.4.4. Market By Application
7.4.5. Country Analysis
7.4.5.1. Brazil
7.4.5.2. Mexico
7.4.5.3. Rest Of Latin America
7.5. Middle East & Africa
7.5.1. Market By Deployment
7.5.2. Market By End-users
7.5.3. Market By Vertical
7.5.4. Market By Application
7.5.5. Country Analysis
7.5.5.1. United Arab Emirates
7.5.5.2. Saudi Arabia
7.5.5.3. Turkey
7.5.5.4. South Africa
7.5.5.5. Rest Of Middle East & Africa
8. Competitive Landscape
8.1. Ibm
8.2. Oracle Corporation
8.3. Salesforce.Com Inc
8.4. Sap Se
8.5. Adobe Inc
8.6. Act On Software Inc
8.7. Cognizant Technology Inc
8.8. Etrigue Corp
8.9. Greenrope
8.10. Sas Institute Inc
8.11. Benchmarkone
8.12. Hubspot Inc
8.13. Inside Sales Inc
9. Research Methodology & Scope
9.1. Research Scope & Deliverables
9.2. Sources Of Data
9.3. Research Methodology
Table List
Table 1: Global Marketing Automation Software Market, By Geography, 2022-2028 (In $ Million)
Table 2: Vendor Scorecard
Table 3: List Of Acquisitions
Table 4: List Of Product Developments
Table 5: List Of Agreements
Table 6: List Of Business Expansions
Table 7: Global Marketing Automation Software Market, By Deployment, 2022-2028 (In $ Million)
Table 8: Global Marketing Automation Software Market, By End-users, 2022-2028 (In $ Million)
Table 9: Global Marketing Automation Software Market, By Vertical, 2022-2028 (In $ Million)
Table 10: Global Marketing Automation Software Market, By Application, 2022-2028 (In $ Million)
Table 11: Global Marketing Automation Software Market, By Geography, 2022-2028 (In $ Million)
Table 12: North America Marketing Automation Software Market, By Country, 2022-2028 (In $ Million)
Table 13: North America Marketing Automation Software Market, By Deployment, 2022-2028 (In $ Million)
Table 14: North America Marketing Automation Software Market, By End-users, 2022-2028 (In $ Million)
Table 15: North America Marketing Automation Software Market, By Vertical, 2022-2028 (In $ Million)
Table 16: North America Marketing Automation Software Market, By Application, 2022-2028 (In $ Million)
Table 17: Europe Marketing Automation Software Market, By Country, 2022-2028 (In $ Million)
Table 18: Europe Marketing Automation Software Market, By Deployment, 2022-2028 (In $ Million)
Table 19: Europe Marketing Automation Software Market, By End-users, 2022-2028 (In $ Million)
Table 20: Europe Marketing Automation Software Market, By Vertical, 2022-2028 (In $ Million)
Table 21: Europe Marketing Automation Software Market, By Application, 2022-2028 (In $ Million)
Table 22: Asia-pacific Marketing Automation Software Market, By Country, 2022-2028 (In $ Million)
Table 23: Asia-pacific Marketing Automation Software Market, By Deployment, 2022-2028 (In $ Million)
Table 24: Asia-pacific Marketing Automation Software Market, By End-users, 2022-2028 (In $ Million)
Table 25: Asia-pacific Marketing Automation Software Market, By Vertical, 2022-2028 (In $ Million)
Table 26: Asia-pacific Marketing Automation Software Market, By Application, 2022-2028 (In $ Million)
Table 27: Latin America Marketing Automation Software Market, By Country, 2022-2028 (In $ Million)
Table 28: Latin America Marketing Automation Software Market, By Deployment, 2022-2028 (In $ Million)
Table 29: Latin America Marketing Automation Software Market, By End-users, 2022-2028 (In $ Million)
Table 30: Latin America Marketing Automation Software Market, By Vertical, 2022-2028 (In $ Million)
Table 31: Latin America Marketing Automation Software Market, By Application, 2022-2028 (In $ Million)
Table 32: Middle East And Africa Marketing Automation Software Market, By Country, 2022-2028 (In $ Million)
Table 33: Middle East And Africa Marketing Automation Software Market, By Deployment, 2022-2028 (In $ Million)
Table 34: Middle East And Africa Marketing Automation Software Market, By End-users, 2022-2028 (In $ Million)
Table 35: Middle East And Africa Marketing Automation Software Market, By Vertical, 2022-2028 (In $ Million)
Table 36: Middle East And Africa Marketing Automation Software Market, By Application, 2022-2028 (In $ Million)
Figure List
Figure 1: Market Attractiveness Index
Figure 2: Industry Components
Figure 3: Global Marketing Automation Software Market, Deployment Outlook, 2021 & 2028 (In %)
Figure 4: Global Marketing Automation Software Market, By On-premise, 2022-2028 (In $ Million)
Figure 5: Global Marketing Automation Software Market, By Cloud, 2022-2028 (In $ Million)
Figure 6: Global Marketing Automation Software Market, End-users Outlook, 2021 & 2028 (In %)
Figure 7: Global Marketing Automation Software Market, By Smes, 2022-2028 (In $ Million)
Figure 8: Global Marketing Automation Software Market, By Large Enterprises, 2022-2028 (In $ Million)
Figure 9: Global Marketing Automation Software Market, Vertical Outlook, 2021 & 2028 (In %)
Figure 10: Global Marketing Automation Software Market, By Telecommunication, 2022-2028 (In $ Million)
Figure 11: Global Marketing Automation Software Market, By Advertising And Design, 2022-2028 (In $ Million)
Figure 12: Global Marketing Automation Software Market, By Bfsi, 2022-2028 (In $ Million)
Figure 13: Global Marketing Automation Software Market, By Healthcare, 2022-2028 (In $ Million)
Figure 14: Global Marketing Automation Software Market, By Manufacturing And Distribution, 2022-2028 (In $ Million)
Figure 15: Global Marketing Automation Software Market, By Retail, 2022-2028 (In $ Million)
Figure 16: Global Marketing Automation Software Market, By Others, 2022-2028 (In $ Million)
Figure 17: Global Marketing Automation Software Market, Application Outlook, 2021 & 2028 (In %)
Figure 18: Global Marketing Automation Software Market, By Lead Scoring And Lead Nurturing, 2022-2028 (In $ Million)
Figure 19: Global Marketing Automation Software Market, By Campaign Management, 2022-2028 (In $ Million)
Figure 20: Global Marketing Automation Software Market, By Inbound Marketing, 2022-2028 (In $ Million)
Figure 21: Global Marketing Automation Software Market, By Reporting And Analytics, 2022-2028 (In $ Million)
Figure 22: Global Marketing Automation Software Market, By Email Marketing, 2022-2028 (In $ Million)
Figure 23: Global Marketing Automation Software Market, By Social Media Marketing, 2022-2028 (In $ Million)
Figure 24: Global Marketing Automation Software Market, By Mobile Application, 2022-2028 (In $ Million)
Figure 25: Global Marketing Automation Software Market, By Other Applications, 2022-2028 (In $ Million)
Figure 26: Global Marketing Automation Software Market, Regional Outlook, 2021 & 2028 (In %)
Figure 27: United States Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 28: Canada Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 29: Germany Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 30: France Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 31: United Kingdom Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 32: Italy Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 33: Spain Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 34: The Netherlands Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 35: Nordics Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 36: Rest Of Europe Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 37: China Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 38: Japan Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 39: India Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 40: Australia & New Zealand Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 41: South Korea Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 42: Asean Countries Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 43: Rest Of Asia-pacific Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 44: Brazil Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 45: Mexico Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 46: Rest Of Latin America Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 47: United Arab Emirates Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 48: Saudi Arabia Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 49: Turkey Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 50: South Africa Marketing Automation Software Market 2022-2028 (In $ Million)
Figure 51: Rest Of Middle East & Africa Marketing Automation Software Market 2022-2028 (In $ Million)

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