Global Marketing Automation Software Market 2022-2028
MARKET OUTLOOK
Triton’s research report infers that the global marketing automation software market is deemed to progress at a CAGR of 10.34% during the forecast period 2022-2028.
The marketing automation software market is driven primarily by factors such as a rapid expansion of digital marketing, rising demand for lead nurturing, and the rising importance of customer experience. Additionally, the need to integrate marketing efforts creates new opportunities for the studied market.
On the contrary, interoperability issues and concerns related to data are expected to restrict the global market’s growth over the forecast period.
REGIONAL OUTLOOK
The global marketing automation software market covers North America, Asia-Pacific, Latin America, Europe, and the Middle East and Africa regions.
The Asia-Pacific is expected to witness the fastest growth rate over the forecasted period. The region’s robust growth can be attributed to surged software use in ecommerce and SMEs. Several startups need marketing solutions, and thus marketing automation emerges as an ideal solution. This has led to the rise of marketing companies across the region. Over the forecast period, the market is expected to witness tremendous growth owing to the surge in ecommerce players. Besides, the rise in investment by major companies like Amazon widens the scope of the marketing automation software market across APAC.
COMPETITIVE OUTLOOK
The well-known companies in the marketing automation software market include Oracle Corporation, SAP SE, Etrigue Corp, GreenRope, SAS Institute Inc, IBM, Cognizant Technology Inc, Hubspot Inc, Salesforce.com Inc, BenchmarkOne, Inside Sales Inc, Adobe Inc, and Act On Software Inc.
Oracle Corporation offers a comprehensive and integrated suite of cloud solutions, platform services, and engineered systems. The company’s product line includes databases, applications, the cloud, and other software. It also provides cloud computing technologies, including virtualizing, system management, and related infrastructure. Furthermore, Oracle provides solutions, including data warehousing, business analytics, customer experience, marketing automation, and supply chain management services, among others. Oracle has operations across Europe, the Middle East and Africa, the Asia-Pacific, Latin America, and North America. It is headquartered in California, the US.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook