Europe K-beauty Products Market: Growth Prospects 2024-2032
According to Triton’s analysis, the Europe K-Beauty products market is projected to rise at a CAGR of 9.61% in revenue over the forecast years 2024-2032.
As per a 2022 study of the European cosmetic industry, the region witnessed a trade of more than €44 billion in cosmetic products. The study also infers that 72% of Europeans consume cosmetics and personal care products to improve their quality of life and self-esteem. As demand for multi-functional cosmetics continues to be on the priority list, Korea’s innovations take up the majority of the market share. Thus, cosmetics store chain giants like Sephora deal with Korean beauty ranges in 825 of its stores in 14 European countries. Such factors together fuel the expansion of the K-beauty products market in the European region.
The countries explored in this region include the United Kingdom, Germany, France, Spain, Italy, Poland, and Rest of Europe.
France secures a major market share with revenue of $680.15 million in 2023.
France is considered one of the largest exporters of cosmetic products with major importers like Spain, Italy, Germany, etc. As cosmetics brands are targeting both men’s and women’s consumer base, the K-Beauty products market is highly competitive in the country.
In 2023, the country witnessed a rise in cosmetics exports +10.8% year-on-year to €21.3 billion wherein makeup and facial care products ranked first with an increase of €11 bn.
Thus, the nation is a huge consumer of K-beauty products, with most cosmetics companies involved being SMEs and having large business operations all over the world, fueling the expansion of the studied market.
K-Beauty Products Market Forecast for Italy and Germany
In previous years, Italians spent over 10 billion euros on cosmetics, with perfume shops holding the largest market share, accounting for nearly one-fifth of the cosmetics and personal care products market. With a survey showing that 7 out of 10 Italian women have tried Korean cosmetics, evidently, there is a growing preference for anti-aging, skincare, and hair care products.
Similarly, in 2022, Germany witnessed an estimated €18.5 billion retail sales of beauty and personal care products. While K-Beauty products have been available online and in stores in the nation for several years, more international and local brands are now trying to capitalize on this trend. These factors are bound to influence the K-beauty products market in the coming years.
The K-Beauty products market is segmented based on gender, distribution channel, and product type. The product type segment comprises body care, skincare, and makeup. Gaining immense popularity with ‘Korean skincare routine,’ this segment continues to explore innovative products with ingredients such as bee venom, snail slime, and pigskin collagen.
The major players in the studied market are Banila Co, Cala Products, Able C&C Co Ltd, Clio Cosmetics, Amore Pacific Corporation, BNH Cosmetics Co Ltd, Adwin Korea Corporation, Peach & Lily, LG H&H Co Ltd, and COSRX Inc.
Banila Co is renowned for its range of versatile skincare and makeup products suitable for various skin types, textures, and tones. The company operates under three distinct brands: Banila Co - focusing on skincare; B. by Banila - specializing in makeup; and Ku:s - offering luxury vegan cosmetics. With global distribution via online channels, the company is headquartered in Seoul, South Korea.
Latest from the Company:
The new launch by the company ‘Clean It Zero Original Cleansing Balm’ became the best-selling product, with over 75 million jars sold by November 2023. This Vegan beauty product is alcohol-free and includes vitamins C and E.