Europe Beauty And Personal Care Market 2022-2028
MARKET OUTLOOK
Triton Market Research’s report on the European beauty and personal care market estimates that it would progress with a CAGR of 3.23% over the forecast period between 2022 and 2028. Germany, France, Italy, Spain, the United Kingdom, Poland, and Rest of Europe are assessed in the market in this region.
Global players have been dominating the beauty and personal care market in Poland for years. They also have the advantage of extensive research & development facilities, as well as massive budgets that allow them to involve sports stars or celebrities in marketing and promotions. Nevertheless, domestic Polish companies are still able to compete effectively in certain categories.
They usually possess a better understanding of the market and have faster response times to the changing needs of local customers. For example, anti-pollution cosmetics (such as Carbo Detox from Bielenda) were introduced by some local brands after the media focused on the issue of pollution and its effect on health. Thus, owing to such developments, the Polish beauty and personal care market is expected to grow.
Health is increasingly becoming a priority for consumers in the United Kingdom. And with this view, the line between health and beauty is increasingly diminishing, as more than 50% of beauty product consumers in the country are associating beauty with looking healthy. The growing focus on health and the inclination towards natural products are driving the demand for natural and clean beauty in the UK. This shows an overall positive outlook for the studied market in the years to come.
COMPETITIVE OUTLOOK
The eminent players in the beauty and personal care market include LVMH Moët Hennessy Louis Vuitton SA, Puig SL, Natura & Co, Kao Corp, Unilever Group, Arabian Oud Co, Colgate-Palmolive Co, and Beiersdorf AG.
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