Europe Marketing Automation Software Market 2022-2028
MARKET OUTLOOK
Triton’s report on the marketing automation software market in Europe estimates it to grow with a CAGR of 10.10% over the forecasted duration between 2022 and 2028. The Netherlands, Germany, Italy, Nordics, France, the United Kingdom, Spain, and Rest of Europe together form the market in this region.
At present, the IT industry in the United Kingdom significantly comprises software and service provider SMEs. Also, the big data analytics sector in the nation contributes more than $48 billion per year to the economy. Over the years, the primary focus of big data & data analytics has been exclusively on efficient supply chain management and customer intelligence.
Further, more than 72% of new startups in the UK are planning to switch to cloud computing within the next few years. In the UK market, most of the investments in cloud technology are focused on industries such as healthcare, retail, and BFSI. The large-scale adoption of cloud computing is expected to influence the growth of the marketing automation software market in the coming years.
On the other hand, leading players such as SAP SE, IBM, Oracle, and Microsoft, are present in the German software market. Besides, a large number of dynamic and highly specialized SMEs also operate in the market. These small and medium enterprises have enhanced the demand for software solutions, thus creating a large customer base.
Further, there is significant market potential for top suppliers of industry-specific software products and solutions. Data from the German Machinery and Plant Manufacturing Association suggests that, in 2020, big data-based businesses contributed at least 7% more revenue to manufacturers as compared to the preceding years. These factors are influencing the adoption of marketing automation software in the German market.
COMPETITIVE OUTLOOK
The primary contenders in the marketing automation software market include GreenRope, IBM, Etrigue Corp, Cognizant Technology Inc, Hubspot Inc, Act On Software Inc, and Adobe Inc.
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