ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

Asia-pacific Marketing Automation Software Market 2022-2028

MARKET OUTLOOK

A report by Triton Market Research depicts that the marketing automation software market in the Asia-Pacific would develop with a CAGR of 10.60% in the forecast years from 2022 to 2028. Japan, ASEAN countries, India, China, Australia & New Zealand, South Korea, and Rest of Asia-Pacific together form the market in this region.

China is one of the largest and most valuable consumer markets in the world. It is already a global manufacturing hub, producing tons of goods for export. Moreover, the use of big data is expected to offer lucrative opportunities to the country’s massive consumer market and assist companies that want to engage in high-value economic activities. All these factors would influence the adoption of marketing automation software in China. This, in turn, will bolster the studied market’s growth in the forthcoming years.

Cloud computing is a well-established field in Japan and has been constantly evolving. Currently, the sector is valued at nearly $6.52 billion and is estimated to reach about $11.17 billion by 2023. Most companies in the nation now use cloud services, especially those in the finance and insurance field. A number of organizations use cloud computing services for different purposes like intra- & inter-office communication, preserving & sharing data, and operating company servers & portal sites. Cloud technology is essential for accessing business software like MAS. Thus, the growing adoption of cloud computing services will drive the growth of Japan’s marketing automation software market in the coming years.

COMPETITIVE OUTLOOK

The prominent companies in the marketing automation software market are Act On Software Inc, SAS Institute Inc, Adobe Inc, Hubspot Inc, BenchmarkOne, SAP SE, and Oracle Corporation.