Trendtype has been researching risks and opportunities in African consumer markets in 2023. The report includes an analysis of the challenges to expect and of the growth prospects across the continent, as well as research on fx availability by country.
Key reasons to buy
- Identify the high growth markets in 2023 and 2024 which will deliver growth in consumer retail markets.
- Understand which markets are more risky, especially around issues that affect demand and payment, such as fx availability.
- Assess the outlook for 2023 and what this means in terms of route to market strategy, partner selection and product mix.
- The high growth markets
- At risk markets
- Price inflation in 2023
- Fx availability by country
- The outlook for 2023
- Implications for growth markets and product innovation
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook