The report provides a snapshot of demographic trends, living standards, consumer spending and income classes and and economic conditions shaping consumer behaviour. It highlights income levels, digital access, household dynamics, and the role of children and women in society to provide insights into consumer dynamics and market potential.
- 1. Country Overview
- General Overview
- Election and Public Holidays
- Climate of Main City
- 2. Demographics
- Population
- Population by Age Group
- Median Age
- Households and Household Size
- Main Cities and Population
- Urban and Rural Population
- 3. Income Levels and Household Spending
- Income in Main Cities
- Income Classes
- Household Spending
- Where Consumers Spend on Grocery
- Grocery Retail
- 4. Living Standards
- Living Standards
- Access to Electricity
- Households Owning a Radio
- Households Owning a Television
- Households Owning a Refrigerator
- Households Cooking with Clean Fuel
- Households with Improved Sanitation
- Households with Finished Floors
- 5. Health
- Life Expectancy
- Infant Mortality
- Stunting
- Obesity
- 6. Children
- Population of Children
- Welfare of Children
- 7. Women
- Fertility
- Median Age of First Marriage of Women
- Labour Force Participation of Women
- Parliamentary Participation of Women
- 8. Digital and Mobile
- Internet Access
- Mobile Network Coverage
- Social Media
Research Assistance
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