Writing Instruments Market

Writing Instruments Market (Type: Pens, Pencils, Highlighters, and Others; and Distribution Channel: Online and Offline) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031


Writing Instruments Market – Scope of Report

TMR’s report on the global writing instruments market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2023 to 2031. The report provides revenue of the global writing instruments market for the period 2017–2031, considering 2023 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global writing instruments market from 2023 to 2031.

The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the writing instruments market.

Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global writing instruments market.

The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report throws light on the changing competitive dynamics in the global writing instruments market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global writing instruments market.

The report delves into the competitive landscape of the global writing instruments market. Key players operating in the global writing instruments market have been identified and each one of these has been profiled in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are the attributes of players in the global writing instruments market profiled in this report.

Key Questions Answered in Global Writing Instruments Market Report
  • What is the sales/revenue generated by writing instruments across all regions during the forecast period?
  • What are the opportunities in the global writing instruments market?
  • What are the major drivers, restraints, opportunities, and threats in the market?
  • Which regional market is set to expand at the fastest CAGR during the forecast period?
  • Which segment is expected to generate the highest revenue globally in 2031?
  • Which segment is projected to expand at the highest CAGR during the forecast period?
  • What are the market positions of different companies operating in the global market?
Writing Instruments Market – Research Objectives and Research Approach

The comprehensive report on the global writing instruments market begins with an overview, followed by the scope and objectives of the study. The report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of products.

For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller ones. The report comprises an exhaustive collection of graphs and tables that are appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of the market shares of key segments in the past and at the end of the forecast period.

The report analyzes the global writing instruments market in terms of product, end-user, and region. Key segments under each criterion have been studied at length, and the market share for each of these at the end of 2031 has been provided. Such valuable insights enable market stakeholders in making informed business decisions for investment in the global writing instruments market.


1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.4. Porter’s Five Forces Analysis
5.5. Value Chain Analysis
5.6. Industry SWOT Analysis
5.7. COVID-19 Impact Analysis
5.8. Global Writing Instruments Market Analysis and Forecast, 2017 - 2031
5.8.1. Market Value Projection (US$ Bn)
5.8.2. Market Volume Projection (Thousand Units)
6. Global Writing Instruments Market Analysis and Forecast, by Type
6.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031
6.1.1. Pens
6.1.1.1. Fountain Pens
6.1.1.2. Roller Ball Pens
6.1.1.3. Ball Point Pens
6.1.1.4. Others (Gel Pens, Calligraphy Pens, etc.)
6.1.2. Pencils
6.1.2.1. Graphite Pencils
6.1.2.2. Mechanical Pencils
6.1.3. Highlighters
6.1.4. Others (Markers, etc.)
6.2. Incremental Opportunity, by Type
7. Global Writing Instruments Market Analysis and Forecast, by Price
7.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031
7.1.1. Under US$ 5
7.1.2. US$ 5 - US$ 10
7.1.3. US$ 10 - US$ 20
7.1.4. US$ 20 - US$ 50
7.1.5. US$ 50 - US$ 100
7.1.6. Above US$ 100
7.2. Incremental Opportunity, by Price
8. Global Writing Instruments Market Analysis and Forecast, by End-use
8.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031
8.1.1. Residential
8.1.2. Commercial
8.1.2.1. Corporate Offices
8.1.2.2. Educational Institutions
8.1.2.3. Others (Design Studios, etc.)
8.2. Incremental Opportunity, by End-use
9. Global Writing Instruments Market Analysis and Forecast, by Distribution Channel
9.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031
9.1.1. Online
9.1.1.1. Company-owned Websites
9.1.1.2. E-commerce Websites
9.1.2. Offline
9.1.2.1. Supermarkets/Hypermarkets
9.1.2.2. Stationery Stores
9.1.2.3. Departmental Stores
9.1.2.4. Retail Stores
9.2. Incremental Opportunity, by Distribution Channel
10. Global Writing Instruments Market Analysis and Forecast, by Region
10.1. Global Writing Instruments Market Size (US$ Bn) (Thousand Units), by Region, 2017- 2031
10.1.1. North America
10.1.2. Europe
10.1.3. Asia Pacific
10.1.4. Middle East & Africa
10.1.5. South America
10.2. Incremental Opportunity, by Region
11. North America Writing Instruments Market Analysis and Forecast
11.1. Regional Snapshot
11.2. Key Supplier Analysis
11.3. Key Trends Analysis
11.3.1. Supply side
11.3.2. Demand Side
11.4. Price Trend Analysis
11.4.1. Weighted Average Selling Price (US$)
11.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031
11.5.1. Pens
11.5.1.1. Fountain Pens
11.5.1.2. Roller Ball Pens
11.5.1.3. Ball Point Pens
11.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)
11.5.2. Pencils
11.5.2.1. Graphite Pencils
11.5.2.2. Mechanical Pencils
11.5.3. Highlighters
11.5.4. Others (Markers, etc.)
11.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031
11.6.1. Under US$ 5
11.6.2. US$ 5 - US$ 10
11.6.3. US$ 10 - US$ 20
11.6.4. US$ 20 - US$ 50
11.6.5. US$ 50 - US$ 100
11.6.6. Above US$ 100
11.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031
11.7.1. Residential
11.7.2. Commercial
11.7.2.1. Corporate Offices
11.7.2.2. Educational Institutions
11.7.2.3. Others (Design Studios, etc.)
11.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031
11.8.1. Online
11.8.1.1. Company-owned Websites
11.8.1.2. E-commerce Websites
11.8.2. Offline
11.8.2.1. Supermarkets/Hypermarkets
11.8.2.2. Stationery Stores
11.8.2.3. Departmental Stores
11.8.2.4. Retail Stores
11.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031
11.9.1. U.S.
11.9.2. Canada
11.9.3. Rest of North America
11.10. Incremental Opportunity Analysis
12. Europe Writing Instruments Market Analysis and Forecast
12.1. Regional Snapshot
12.2. Key Supplier Analysis
12.3. Key Trends Analysis
12.3.1. Supply side
12.3.2. Demand Side
12.4. Price Trend Analysis
12.4.1. Weighted Average Selling Price (US$)
12.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031
12.5.1. Pens
12.5.1.1. Fountain Pens
12.5.1.2. Roller Ball Pens
12.5.1.3. Ball Point Pens
12.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)
12.5.2. Pencils
12.5.2.1. Graphite Pencils
12.5.2.2. Mechanical Pencils
12.5.3. Highlighters
12.5.4. Others (Markers, etc.)
12.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031
12.6.1. Under US$ 5
12.6.2. US$ 5 - US$ 10
12.6.3. US$ 10 - US$ 20
12.6.4. US$ 20 - US$ 50
12.6.5. US$ 50 - US$ 100
12.6.6. Above US$ 100
12.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031
12.7.1. Residential
12.7.2. Commercial
12.7.2.1. Corporate Offices
12.7.2.2. Educational Institutions
12.7.2.3. Others (Design Studios, etc.)
12.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031
12.8.1. Online
12.8.1.1. Company-owned Websites
12.8.1.2. E-commerce Websites
12.8.2. Offline
12.8.2.1. Supermarkets/Hypermarkets
12.8.2.2. Stationery Stores
12.8.2.3. Departmental Stores
12.8.2.4. Retail Stores
12.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031
12.9.1. U.K.
12.9.2. Germany
12.9.3. France
12.9.4. Rest of Europe
12.10. Incremental Opportunity Analysis
13. Asia Pacific Writing Instruments Market Analysis and Forecast
13.1. Regional Snapshot
13.2. Key Supplier Analysis
13.3. Key Trends Analysis
13.3.1. Supply side
13.3.2. Demand Side
13.4. Price Trend Analysis
13.4.1. Weighted Average Selling Price (US$)
13.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031
13.5.1. Pens
13.5.1.1. Fountain Pens
13.5.1.2. Roller Ball Pens
13.5.1.3. Ball Point Pens
13.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)
13.5.2. Pencils
13.5.2.1. Graphite Pencils
13.5.2.2. Mechanical Pencils
13.5.3. Highlighters
13.5.4. Others (Markers, etc.)
13.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031
13.6.1. Under US$ 5
13.6.2. US$ 5 - US$ 10
13.6.3. US$ 10 - US$ 20
13.6.4. US$ 20 - US$ 50
13.6.5. US$ 50 - US$ 100
13.6.6. Above US$ 100
13.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031
13.7.1. Residential
13.7.2. Commercial
13.7.2.1. Corporate Offices
13.7.2.2. Educational Institutions
13.7.2.3. Others (Design Studios, etc.)
13.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031
13.8.1. Online
13.8.1.1. Company-owned Websites
13.8.1.2. E-commerce Websites
13.8.2. Offline
13.8.2.1. Supermarkets/Hypermarkets
13.8.2.2. Stationery Stores
13.8.2.3. Departmental Stores
13.8.2.4. Retail Stores
13.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031
13.9.1. China
13.9.2. India
13.9.3. Japan
13.9.4. Rest of Asia Pacific
13.10. Incremental Opportunity Analysis
14. Middle East & Africa Writing Instruments Market Analysis and Forecast
14.1. Regional Snapshot
14.2. Key Supplier Analysis
14.3. Key Trends Analysis
14.3.1. Supply side
14.3.2. Demand Side
14.4. Price Trend Analysis
14.4.1. Weighted Average Selling Price (US$)
14.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031
14.5.1. Pens
14.5.1.1. Fountain Pens
14.5.1.2. Roller Ball Pens
14.5.1.3. Ball Point Pens
14.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)
14.5.2. Pencils
14.5.2.1. Graphite Pencils
14.5.2.2. Mechanical Pencils
14.5.3. Highlighters
14.5.4. Others (Markers, etc.)
14.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031
14.6.1. Under US$ 5
14.6.2. US$ 5 - US$ 10
14.6.3. US$ 10 - US$ 20
14.6.4. US$ 20 - US$ 50
14.6.5. US$ 50 - US$ 100
14.6.6. Above US$ 100
14.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031
14.7.1. Residential
14.7.2. Commercial
14.7.2.1. Corporate Offices
14.7.2.2. Educational Institutions
14.7.2.3. Others (Design Studios, etc.)
14.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031
14.8.1. Online
14.8.1.1. Company-owned Websites
14.8.1.2. E-commerce Websites
14.8.2. Offline
14.8.2.1. Supermarkets/Hypermarkets
14.8.2.2. Stationery Stores
14.8.2.3. Departmental Stores
14.8.2.4. Retail Stores
14.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031
14.9.1. GCC
14.9.2. South Africa
14.9.3. Rest of Middle East & Africa
14.10. Incremental Opportunity Analysis
15. South America Writing Instruments Market Analysis and Forecast
15.1. Regional Snapshot
15.2. Key Supplier Analysis
15.3. Key Trends Analysis
15.3.1. Supply side
15.3.2. Demand Side
15.4. Price Trend Analysis
15.4.1. Weighted Average Selling Price (US$)
15.5. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Type, 2017- 2031
15.5.1. Pens
15.5.1.1. Fountain Pens
15.5.1.2. Roller Ball Pens
15.5.1.3. Ball Point Pens
15.5.1.4. Others (Gel Pens, Calligraphy Pens, etc.)
15.5.2. Pencils
15.5.2.1. Graphite Pencils
15.5.2.2. Mechanical Pencils
15.5.3. Highlighters
15.5.4. Others (Markers, etc.)
15.6. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Price, 2017- 2031
15.6.1. Under US$ 5
15.6.2. US$ 5 - US$ 10
15.6.3. US$ 10 - US$ 20
15.6.4. US$ 20 - US$ 50
15.6.5. US$ 50 - US$ 100
15.6.6. Above US$ 100
15.7. Writing Instruments Market Size (US$ Bn) (Thousand Units), by End-use, 2017- 2031
15.7.1. Residential
15.7.2. Commercial
15.7.2.1. Corporate Offices
15.7.2.2. Educational Institutions
15.7.2.3. Others (Design Studios, etc.)
15.8. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Distribution Channel, 2017- 2031
15.8.1. Online
15.8.1.1. Company-owned Websites
15.8.1.2. E-commerce Websites
15.8.2. Offline
15.8.2.1. Supermarkets/Hypermarkets
15.8.2.2. Stationery Stores
15.8.2.3. Departmental Stores
15.8.2.4. Retail Stores
15.9. Writing Instruments Market Size (US$ Bn) (Thousand Units), by Country, 2017- 2031
15.9.1. Brazil
15.9.2. Rest of South America
15.10. Incremental Opportunity Analysis
16. Competition Landscape
16.1. Competition Dashboard
16.2. Market Share Analysis % (2022)
16.3. Company Profiles [Company Overview, Product Portfolio, Financial Information, (Subject to Data Availability), Business Strategies / Recent Developments]
16.3.1. Newell Brands
16.3.1.1. Company Overview
16.3.1.2. Product Portfolio
16.3.1.3. Financial Information, (Subject to Data Availability)
16.3.1.4. Business Strategies / Recent Developments
16.3.2. PILOT Corporation
16.3.2.1. Company Overview
16.3.2.2. Product Portfolio
16.3.2.3. Financial Information, (Subject to Data Availability)
16.3.2.4. Business Strategies / Recent Developments
16.3.3. Faber-Castell
16.3.3.1. Company Overview
16.3.3.2. Product Portfolio
16.3.3.3. Financial Information, (Subject to Data Availability)
16.3.3.4. Business Strategies / Recent Developments
16.3.4. BIC®
16.3.4.1. Company Overview
16.3.4.2. Product Portfolio
16.3.4.3. Financial Information, (Subject to Data Availability)
16.3.4.4. Business Strategies / Recent Developments
16.3.5. Montblanc
16.3.5.1. Company Overview
16.3.5.2. Product Portfolio
16.3.5.3. Financial Information, (Subject to Data Availability)
16.3.5.4. Business Strategies / Recent Developments
16.3.6. Lamy Inc.
16.3.6.1. Company Overview
16.3.6.2. Product Portfolio
16.3.6.3. Financial Information, (Subject to Data Availability)
16.3.6.4. Business Strategies / Recent Developments
16.3.7. Pelikan Group GmbH
16.3.7.1. Company Overview
16.3.7.2. Product Portfolio
16.3.7.3. Financial Information, (Subject to Data Availability)
16.3.7.4. Business Strategies / Recent Developments
16.3.8. MITSUBISHI PENCILS CO.,LTD.
16.3.8.1. Company Overview
16.3.8.2. Product Portfolio
16.3.8.3. Financial Information, (Subject to Data Availability)
16.3.8.4. Business Strategies / Recent Developments
16.3.9. Pentel Co., Ltd.
16.3.9.1. Company Overview
16.3.9.2. Product Portfolio
16.3.9.3. Financial Information, (Subject to Data Availability)
16.3.9.4. Business Strategies / Recent Developments
16.3.10. STAEDTLER Mars GmbH & Co. KG
16.3.10.1. Company Overview
16.3.10.2. Product Portfolio
16.3.10.3. Financial Information, (Subject to Data Availability)
16.3.10.4. Business Strategies / Recent Developments
17. Go to Market Strategy
17.1. Identification of Potential Market Spaces
17.2. Understanding the Buying Process of the Customers
17.3. Preferred Sales & Marketing Strategy

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