Skin Care Market [Product Type: Face Care, Body Care, and Bath & Shower; and Category: Organic/Natural, and Synthetic] - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

Skin Care Market [Product Type: Face Care, Body Care, and Bath & Shower; and Category: Organic/Natural, and Synthetic] - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031


Skin Care Market – Scope of Report

TMR’s report on the global skin care market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2023 to 2031. The report provides revenue of the global skin care market for the period 2017–2031, considering 2023 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global skin care market from 2023 to 2031.

The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the skin care market.

Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global skin care market.

The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report throws light on the changing competitive dynamics in the global skin care market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global skin care market.

The report delves into the competitive landscape of the global skin care market. Key players operating in the global skin care market have been identified and each one of these has been profiled in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are the attributes of players in the global skin care market profiled in this report.

Key Questions Answered in Global Skin Care Market Report
  • What is the sales/revenue generated by skin care across all regions during the forecast period?
  • What are the opportunities in the global skin care market?
  • What are the major drivers, restraints, opportunities, and threats in the market?
  • Which regional market is set to expand at the fastest CAGR during the forecast period?
  • Which segment is expected to generate the highest revenue globally in 2031?
  • Which segment is projected to expand at the highest CAGR during the forecast period?
  • What are the market positions of different companies operating in the global market?
Skin Care Market – Research Objectives and Research Approach

The comprehensive report on the global skin care market begins with an overview, followed by the scope and objectives of the study. The report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of products.

For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller ones. The report comprises an exhaustive collection of graphs and tables that are appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of the market shares of key segments in the past and at the end of the forecast period.

The report analyzes the global skin care market in terms of product, end-user, and region. Key segments under each criterion have been studied at length, and the market share for each of these at the end of 2031 has been provided. Such valuable insights enable market stakeholders in making informed business decisions for investment in the global skin care market.


1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.4. Porter’s Five Forces Analysis
5.5. Value Chain Analysis
5.6. Industry SWOT Analysis
5.7. Ingredient Analysis
5.8. COVID-19 Impact Analysis
5.9. Global Skin Care Market Analysis and Forecast, 2017 - 2031
5.9.1. Market Value Projections (US$ Mn)
5.9.2. Market Volume Projections (Million Units)
6. Global Skin Care Market Analysis and Forecast, by Product Type
6.1. Skin Care Market Size (US$ Mn and Million Units), By Product Type, 2017 - 2031
6.1.1. Face Care
6.1.1.1. Moisturizers & Creams
6.1.1.2. Serums & Essence
6.1.1.3. Face Wash & Cleansers
6.1.1.4. Face Mask
6.1.1.5. Face Oil
6.1.1.6. Under-eye Creams
6.1.1.7. Others (Toners, Face Scrubs & Exfoliators, etc.)
6.1.2. Body Care
6.1.2.1. Lotions & Creams
6.1.2.2. Body Oil
6.1.2.3. Hand Creams
6.1.2.4. Foot Creams
6.1.2.5. Others (Foot Masks, Neck Cream, etc.)
6.1.3. Bath & Shower
6.1.3.1. Body Cleanser, Gels & Wash
6.1.3.2. Bath Salts
6.1.3.3. Bath Soap & Bomb
6.1.3.4. Others (Bath Accessories, Cleanser, etc.)
6.2. Incremental Opportunity Analysis, by Product Type
7. Global Skin Care Market Analysis and Forecast, by Category
7.1. Skin Care Market Size (US$ Mn and Million Units), By Category, 2017 - 2031
7.1.1. Organic/Natural
7.1.2. Synthetic
7.2. Incremental Opportunity Analysis, by Category
8. Global Skin Care Market Analysis and Forecast, by Skin Type
8.1. Skin Care Market Size (US$ Mn and Million Units), By Skin Type, 2017 - 2031
8.2. Oily Skin
8.3. Dry Skin
8.4. Sensitive Skin
8.5. Combination Skin
8.6. Normal Skin
8.7. Incremental Opportunity Analysis, by Skin Type
9. Global Skin Care Market Analysis and Forecast, by Price Range
9.1. Skin Care Market Size (US$ Mn and Million Units), By Price Range, 2017 - 2031
9.1.1. Low
9.1.2. Medium
9.1.3. High
9.2. Incremental Opportunity Analysis, by Price Range
10. Global Skin Care Market Analysis and Forecast, by Consumer Group
10.1. Skin Care Market Size (US$ Mn and Million Units), By Consumer Group, 2017 - 2031
10.1.1. Men
10.1.2. Women
10.2. Incremental Opportunity Analysis, by Consumer Group
11. Global Skin Care Market Analysis and Forecast, by End-use
11.1. Skin Care Market Size (US$ Mn and Million Units), By End-use, 2017 - 2031
11.1.1. Individual
11.1.2. Commercial
11.2. Incremental Opportunity Analysis, by End-use
12. Global Skin Care Market Analysis and Forecast, by Distribution Channel
12.1. Skin Care Market Size (US$ Mn and Million Units), By Distribution Channel, 2017 - 2031
12.1.1. Online
12.1.1.1. Company Owned Website
12.1.1.2. Third Party Websites
12.1.2. Offline
12.1.2.1. Hypermarket/Supermarket
12.1.2.2. Brand Stores
12.1.2.3. Multi-brand Stores
12.1.2.4. Other Retail Stores
12.2. Incremental Opportunity Analysis, by Distribution Channel
13. Global Skin Care Market Analysis and Forecast, by Region
13.1. Skin Care Market Size (US$ Mn and Million Units), By Region, 2017 - 2031
13.1.1. North America
13.1.2. Europe
13.1.3. Asia Pacific
13.1.4. Middle East & Africa
13.1.5. South America
13.2. Incremental Opportunity Analysis, by Region
14. North America Skin Care Market Analysis and Forecast
14.1. Regional Snapshot
14.2. Demographic Overview
14.3. Key Trend Analysis
14.4. Brand Analysis
14.5. Consumer Buying Behavior Analysis
14.6. Price Trend Analysis
14.6.1. Weighted Average Selling Price (US$)
14.7. Skin Care Market Size (US$ Mn and Million Units), By Product Type, 2017 - 2031
14.7.1. Face Care
14.7.1.1. Moisturizers & Creams
14.7.1.2. Serums & Essence
14.7.1.3. Face Wash & Cleansers
14.7.1.4. Face Mask
14.7.1.5. Face Oil
14.7.1.6. Under-eye Creams
14.7.1.7. Others (Toners, Face Scrubs & Exfoliators, etc.)
14.7.2. Body Care
14.7.2.1. Lotions & Creams
14.7.2.2. Body Oil
14.7.2.3. Hand Creams
14.7.2.4. Foot Creams
14.7.2.5. Others (Foot Masks, Neck Cream, etc.)
14.7.3. Bath & Shower
14.7.3.1. Body Cleanser, Gels & Wash
14.7.3.2. Bath Salts
14.7.3.3. Bath Soap & Bomb
14.7.3.4. Others (Bath Accessories, Cleanser, etc.)
14.8. Skin Care Market Size (US$ Mn and Million Units), By Category, 2017 - 2031
14.8.1. Organic/Natural
14.8.2. Synthetic
14.9. Skin Care Market Size (US$ Mn and Million Units), By Skin Type, 2017 - 2031
14.9.1. Oily Skin
14.9.2. Dry Skin
14.9.3. Sensitive Skin
14.9.4. Combination Skin
14.9.5. Normal Skin
14.10. Skin Care Market Size (US$ Mn and Million Units), By Price Range, 2017 - 2031
14.10.1. Low
14.10.2. Medium
14.10.3. High
14.11. Skin Care Market Size (US$ Mn and Million Units), By Consumer Group, 2017 - 2031
14.11.1. Men
14.11.2. Women
14.12. Skin Care Market Size (US$ Mn and Million Units), By End-use, 2017 - 2031
14.12.1. Individual
14.12.2. Commercial
14.13. Skin Care Market Size (US$ Mn and Million Units), By Distribution Channel, 2017 - 2031
14.13.1. Online
14.13.1.1. Company Owned Website
14.13.1.2. Third Party Websites
14.13.2. Offline
14.13.2.1. Hypermarket/Supermarket
14.13.2.2. Brand Stores
14.13.2.3. Multi-brand Stores
14.13.2.4. Other Retail Stores
14.14. Skin Care Market Size (US$ Mn and Million Units), By Country/Sub-region, 2017 - 2031
14.14.1. U.S.
14.14.2. Canada
14.14.3. Rest of North America
14.15. Incremental Opportunity Analysis
15. Europe Skin Care Market Analysis and Forecast
15.1. Regional Snapshot
15.2. Demographic Overview
15.3. Key Trend Analysis
15.4. Brand Analysis
15.5. Consumer Buying Behavior Analysis
15.6. Price Trend Analysis
15.6.1. Weighted Average Selling Price (US$)
15.7. Skin Care Market Size (US$ Mn and Million Units), By Product Type, 2017 - 2031
15.7.1. Face Care
15.7.1.1. Moisturizers & Creams
15.7.1.2. Serums & Essence
15.7.1.3. Face Wash & Cleansers
15.7.1.4. Face Mask
15.7.1.5. Face Oil
15.7.1.6. Under-eye Creams
15.7.1.7. Others (Toners, Face Scrubs & Exfoliators, etc.)
15.7.2. Body Care
15.7.2.1. Lotions & Creams
15.7.2.2. Body Oil
15.7.2.3. Hand Creams
15.7.2.4. Foot Creams
15.7.2.5. Others (Foot Masks, Neck Cream, etc.)
15.7.3. Bath & Shower
15.7.3.1. Body Cleanser, Gels & Wash
15.7.3.2. Bath Salts
15.7.3.3. Bath Soap & Bomb
15.7.3.4. Others (Bath Accessories, Cleanser, etc.)
15.8. Skin Care Market Size (US$ Mn and Million Units), By Category, 2017 - 2031
15.8.1. Organic/Natural
15.8.2. Synthetic
15.9. Skin Care Market Size (US$ Mn and Million Units), By Skin Type, 2017 - 2031
15.9.1. Oily Skin
15.9.2. Dry Skin
15.9.3. Sensitive Skin
15.9.4. Combination Skin
15.9.5. Normal Skin
15.10. Skin Care Market Size (US$ Mn and Million Units), By Price Range, 2017 - 2031
15.10.1. Low
15.10.2. Medium
15.10.3. High
15.11. Skin Care Market Size (US$ Mn and Million Units), By Consumer Group, 2017 - 2031
15.11.1. Men
15.11.2. Women
15.12. Skin Care Market Size (US$ Mn and Million Units), By End-use, 2017 - 2031
15.12.1.1. Individual
15.12.1.2. Commercial
15.13. Skin Care Market Size (US$ Mn and Million Units), By Distribution Channel, 2017 - 2031
15.13.1. Online
15.13.1.1. Company Owned Website
15.13.1.2. Third Party Websites
15.13.2. Offline
15.13.2.1. Hypermarket/Supermarket
15.13.2.2. Brand Stores
15.13.2.3. Multi-brand Stores
15.13.2.4. Other Retail Stores
15.14. Skin Care Market Size (US$ Mn and Million Units), By Country/Sub-region, 2017 - 2031
15.14.1. Germany
15.14.2. U.K.
15.14.3. France
15.14.4. Rest of Europe
15.15. Incremental Opportunity Analysis
16. Asia Pacific Skin Care Market Analysis and Forecast
16.1. Regional Snapshot
16.2. Demographic Overview
16.3. Key Trend Analysis
16.4. Brand Analysis
16.5. Consumer Buying Behavior Analysis
16.6. Price Trend Analysis
16.6.1. Weighted Average Selling Price (US$)
16.7. Skin Care Market Size (US$ Mn and Million Units), By Product Type, 2017 - 2031
16.7.1. Face Care
16.7.1.1. Moisturizers & Creams
16.7.1.2. Serums & Essence
16.7.1.3. Face Wash & Cleansers
16.7.1.4. Face Mask
16.7.1.5. Face Oil
16.7.1.6. Under-eye Creams
16.7.1.7. Others (Toners, Face Scrubs & Exfoliators, etc.)
16.7.2. Body Care
16.7.2.1. Lotions & Creams
16.7.2.2. Body Oil
16.7.2.3. Hand Creams
16.7.2.4. Foot Creams
16.7.2.5. Others (Foot Masks, Neck Cream, etc.)
16.7.3. Bath & Shower
16.7.3.1. Body Cleanser, Gels & Wash
16.7.3.2. Bath Salts
16.7.3.3. Bath Soap & Bomb
16.7.3.4. Others (Bath Accessories, Cleanser, etc.
16.8. Skin Care Market Size (US$ Mn and Million Units), By Category, 2017 - 2031
16.8.1. Organic/Natural
16.8.2. Synthetic
16.9. Skin Care Market Size (US$ Mn and Million Units), By Skin Type, 2017 - 2031
16.9.1. Oily Skin
16.9.2. Dry Skin
16.9.3. Sensitive Skin
16.9.4. Combination Skin
16.9.5. Normal Skin
16.10. Skin Care Market Size (US$ Mn and Million Units), By Price Range, 2017 - 2031
16.10.1. Low
16.10.2. Medium
16.10.3. High
16.11. Skin Care Market Size (US$ Mn and Million Units), By Consumer Group, 2017 - 2031
16.11.1. Men
16.11.2. Women
16.12. Skin Care Market Size (US$ Mn and Million Units), By End-use, 2017 - 2031
16.12.1. Individual
16.12.2. Commercial
16.13. Skin Care Market Size (US$ Mn and Million Units), By Distribution Channel, 2017 - 2031
16.13.1. Online
16.13.1.1. Company Owned Website
16.13.1.2. Third Party Websites
16.13.2. Offline
16.13.2.1. Hypermarket/Supermarket
16.13.2.2. Brand Stores
16.13.2.3. Multi-brand Stores
16.13.2.4. Other Retail Stores
16.14. Skin Care Market Size (US$ Mn and Million Units), By Country/Sub-region, 2017 - 2031
16.14.1. China
16.14.2. India
16.14.3. Japan
16.14.4. Rest of Asia Pacific
16.15. Incremental Opportunity Analysis
17. Middle East & Africa Skin Care Market Analysis and Forecast
17.1. Regional Snapshot
17.2. Demographic Overview
17.3. Key Trend Analysis
17.4. Brand Analysis
17.5. Consumer Buying Behavior Analysis
17.6. Price Trend Analysis
17.6.1. Weighted Average Selling Price (US$)
17.7. Skin Care Market Size (US$ Mn and Million Units), By Product Type, 2017 - 2031
17.7.1. Face Care
17.7.1.1. Moisturizers & Creams
17.7.1.2. Serums & Essence
17.7.1.3. Face Wash & Cleansers
17.7.1.4. Face Mask
17.7.1.5. Face Oil
17.7.1.6. Under-eye Creams
17.7.1.7. Others (Toners, Face Scrubs & Exfoliators, etc.)
17.7.2. Body Care
17.7.2.1. Lotions & Creams
17.7.2.2. Body Oil
17.7.2.3. Hand Creams
17.7.2.4. Foot Creams
17.7.2.5. Others (Foot Masks, Neck Cream, etc.)
17.7.3. Bath & Shower
17.7.3.1. Body Cleanser, Gels & Wash
17.7.3.2. Bath Salts
17.7.3.3. Bath Soap & Bomb
17.7.3.4. Others (Bath Accessories, Cleanser, etc.
17.8. Skin Care Market Size (US$ Mn and Million Units), By Category, 2017 - 2031
17.8.1. Organic/Natural
17.8.2. Synthetic
17.9. Skin Care Market Size (US$ Mn and Million Units), By Skin Type, 2017 - 2031
17.9.1. Oily Skin
17.9.2. Dry Skin
17.9.3. Sensitive Skin
17.9.4. Combination Skin
17.9.5. Normal Skin
17.10. Skin Care Market Size (US$ Mn and Million Units), By Price Range, 2017 - 2031
17.10.1. Low
17.10.2. Medium
17.10.3. High
17.11. Skin Care Market Size (US$ Mn and Million Units), By Consumer Group, 2017 - 2031
17.11.1. Men
17.11.2. Women
17.12. Skin Care Market Size (US$ Mn and Million Units), By End-use, 2017 - 2031
17.12.1. Individual
17.12.2. Commercial
17.13. Skin Care Market Size (US$ Mn and Million Units), By Distribution Channel, 2017 - 2031
17.13.1. Online
17.13.1.1. Company Owned Website
17.13.1.2. Third Party Websites
17.13.2. Offline
17.13.2.1. Hypermarket/Supermarket
17.13.2.2. Brand Stores
17.13.2.3. Multi-brand Stores
17.13.2.4. Other Retail Stores
17.14. Skin Care Market Size (US$ Mn and Million Units), By Country/Sub-region, 2017 - 2031
17.14.1. GCC
17.14.2. South Africa
17.14.3. Rest of Middle East & Africa
17.15. Incremental Opportunity Analysis
18. South America Skin Care Market Analysis and Forecast
18.1. Regional Snapshot
18.2. Demographic Overview
18.3. Key Trend Analysis
18.4. Brand Analysis
18.5. Consumer Buying Behavior Analysis
18.6. Price Trend Analysis
18.6.1. Weighted Average Selling Price (US$)
18.7. Skin Care Market Size (US$ Mn and Million Units), By Product Type, 2017 - 2031
18.7.1. Face Care
18.7.1.1. Moisturizers & Creams
18.7.1.2. Serums & Essence
18.7.1.3. Face Wash & Cleansers
18.7.1.4. Face Mask
18.7.1.5. Face Oil
18.7.1.6. Under-eye Creams
18.7.1.7. Others (Toners, Face Scrubs & Exfoliators, etc.)
18.7.2. Body Care
18.7.2.1. Lotions & Creams
18.7.2.2. Body Oil
18.7.2.3. Hand Creams
18.7.2.4. Foot Creams
18.7.2.5. Others (Foot Masks, Neck Cream, etc.)
18.7.3. Bath & Shower
18.7.3.1. Body Cleanser, Gels & Wash
18.7.3.2. Bath Salts
18.7.3.3. Bath Soap & Bomb
18.7.3.4. Others (Bath Accessories, Cleanser, etc.
18.8. Skin Care Market Size (US$ Mn and Million Units), By Category, 2017 - 2031
18.8.1. Organic/Natural
18.8.2. Synthetic
18.9. Skin Care Market Size (US$ Mn and Million Units), By Skin Type, 2017 - 2031
18.9.1. Oily Skin
18.9.2. Dry Skin
18.9.3. Sensitive Skin
18.9.4. Combination Skin
18.9.5. Normal Skin
18.10. Skin Care Market Size (US$ Mn and Million Units), By Price Range, 2017 - 2031
18.10.1. Low
18.10.2. Medium
18.10.3. High
18.11. Skin Care Market Size (US$ Mn and Million Units), By Consumer Group, 2017 - 2031
18.11.1. Men
18.11.2. Women
18.12. Skin Care Market Size (US$ Mn and Million Units), By End-use, 2017 - 2031
18.12.1. Individual
18.12.2. Commercial
18.13. Skin Care Market Size (US$ Mn and Million Units), By Distribution Channel, 2017 - 2031
18.13.1. Online
18.13.1.1. Company Owned Website
18.13.1.2. Third Party Websites
18.13.2. Offline
18.13.2.1. Hypermarket/Supermarket
18.13.2.2. Brand Stores
18.13.2.3. Multi-brand Stores
18.13.2.4. Other Retail Stores
18.14. Skin Care Market Size (US$ Mn and Million Units), By Country/Sub-region, 2017 - 2031
18.14.1. Brazil
18.14.2. Rest of South America
18.15. Incremental Opportunity Analysis
19. Competition Landscape
19.1. Market Player - Competition Dashboard
19.2. Market Share Analysis (%), 2022
19.3. Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Product Portfolio)
19.3.1. Beiersdorf AG
19.3.1.1. Company Overview
19.3.1.2. Sales Area/Geographical Presence
19.3.1.3. Financial/Revenue
19.3.1.4. Strategy & Business Overview
19.3.1.5. Sales Channel Analysis
19.3.1.6. Product Portfolio
19.3.2. Clinique Laboratories, LLC
19.3.2.1. Company Overview
19.3.2.2. Sales Area/Geographical Presence
19.3.2.3. Financial/Revenue
19.3.2.4. Strategy & Business Overview
19.3.2.5. Sales Channel Analysis
19.3.2.6. Product Portfolio
19.3.3. Colgate-Palmolive Company
19.3.3.1. Company Overview
19.3.3.2. Sales Area/Geographical Presence
19.3.3.3. Financial/Revenue
19.3.3.4. Strategy & Business Overview
19.3.3.5. Sales Channel Analysis
19.3.3.6. Product Portfolio
19.3.4. Galderma Laboratories, L.P.
19.3.4.1. Company Overview
19.3.4.2. Sales Area/Geographical Presence
19.3.4.3. Financial/Revenue
19.3.4.4. Strategy & Business Overview
19.3.4.5. Sales Channel Analysis
19.3.4.6. Product Portfolio
19.3.5. INGLOT SP. Z O.O.
19.3.5.1. Company Overview
19.3.5.2. Sales Area/Geographical Presence
19.3.5.3. Financial/Revenue
19.3.5.4. Strategy & Business Overview
19.3.5.5. Sales Channel Analysis
19.3.5.6. Product Portfolio
19.3.6. L'Oréal S.A.
19.3.6.1. Company Overview
19.3.6.2. Sales Area/Geographical Presence
19.3.6.3. Financial/Revenue
19.3.6.4. Strategy & Business Overview
19.3.6.5. Sales Channel Analysis
19.3.6.6. Product Portfolio
19.3.7. Procter & Gamble
19.3.7.1. Company Overview
19.3.7.2. Sales Area/Geographical Presence
19.3.7.3. Financial/Revenue
19.3.7.4. Strategy & Business Overview
19.3.7.5. Sales Channel Analysis
19.3.7.6. Product Portfolio
19.3.8. Shiseido Company
19.3.8.1. Company Overview
19.3.8.2. Sales Area/Geographical Presence
19.3.8.3. Financial/Revenue
19.3.8.4. Strategy & Business Overview
19.3.8.5. Sales Channel Analysis
19.3.8.6. Product Portfolio
19.3.9. The Estée Lauder Companies Inc.
19.3.9.1. Company Overview
19.3.9.2. Sales Area/Geographical Presence
19.3.9.3. Financial/Revenue
19.3.9.4. Strategy & Business Overview
19.3.9.5. Sales Channel Analysis
19.3.9.6. Product Portfolio
19.3.10. The Ordinary
19.3.10.1. Company Overview
19.3.10.2. Sales Area/Geographical Presence
19.3.10.3. Financial/Revenue
19.3.10.4. Strategy & Business Overview
19.3.10.5. Sales Channel Analysis
19.3.10.6. Product Portfolio
19.3.11. Other Key Players
19.3.11.1. Company Overview
19.3.11.2. Sales Area/Geographical Presence
19.3.11.3. Financial/Revenue
19.3.11.4. Strategy & Business Overview
19.3.11.5. Sales Channel Analysis
19.3.11.6. Product Portfolio
20. Go To Market Strategy
20.1. Identification of Potential Market Spaces
20.2. Understanding the Buying Process of Customers
20.3. Preferred Sales & Marketing Strategy

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