Connected TV Market (Screen Size: Less than 30 inches, 30 inches to 50 inches, 50 inches to 70 inches, and Above 70 inches) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

Connected TV Market (Screen Size: Less than 30 inches, 30 inches to 50 inches, 50 inches to 70 inches, and Above 70 inches) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031


Connected TV Market – Scope of Report


TMR’s report on the global Connected TV market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2023 to 2031. The report provides revenue of the global Connected TV market for the period 2017–2031, considering 2023 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global Connected TV market from 2023 to 2031.

The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the Connected TV market.

Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global Connected TV market.

The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report throws light on the changing competitive dynamics in the global Connected TV market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global Connected TV market.

The report delves into the competitive landscape of the global Connected TV market. Key players operating in the global Connected TV market have been identified and each one of these has been profiled in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are the attributes of players in the global Connected TV market profiled in this report.

Key Questions Answered in Global Connected TV Market Report
  • What is the sales/revenue generated by Connected TV across all regions during the forecast period?
  • What are the opportunities in the global Connected TV market?
  • What are the major drivers, restraints, opportunities, and threats in the market?
  • Which regional market is set to expand at the fastest CAGR during the forecast period?
  • Which segment is expected to generate the highest revenue globally in 2031?
  • Which segment is projected to expand at the highest CAGR during the forecast period?
  • What are the market positions of different companies operating in the global market?

Connected TV Market – Research Objectives and Research Approach


The comprehensive report on the global Connected TV market begins with an overview, followed by the scope and objectives of the study. The report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of products.

For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller ones. The report comprises an exhaustive collection of graphs and tables that are appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of the market shares of key segments in the past and at the end of the forecast period.

The report analyzes the global Connected TV market in terms of product, end-user, and region. Key segments under each criterion have been studied at length, and the market share for each of these at the end of 2031 has been provided. Such valuable insights enable market stakeholders in making informed business decisions for investment in the global Connected TV market.


1. Preface
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.3.1. Overall Television Market Overview
5.4. Industry SWOT Analysis
5.5. Porter’s Five Forces Analysis
5.6. Value Chain Analysis
5.7. Technology Analysis
5.8. COVID-19 Impact Analysis
5.9. Global Connected TV Market Analysis and Projection, 2017 - 2031
5.9.1. Market Revenue Projections (US$ Bn)
5.9.2. Market Revenue Projections (Thousand Units)
6. Global Connected TV Market Analysis and Forecast, By Screen Size
6.1. Global Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031
6.1.1. Less than 30 inches
6.1.2. 30 inches to 50 inches
6.1.3. 50 inches to 70 inches
6.1.4. Above 70 inches
6.2. Incremental Opportunity, By Screen Size
7. Global Connected TV Market Analysis and Forecast, By Screen Type
7.1. Global Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031
7.1.1. Curved
7.1.2. Flat
7.2. Incremental Opportunity, By Screen Type
8. Global Connected TV Market Analysis and Forecast, By Resolution Type
8.1. Global Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031
8.1.1. 8K
8.1.2. 4K
8.1.3. 1080 p
8.1.4. Others
8.2. Incremental Opportunity, By Resolution Type
9. Global Connected TV Market Analysis and Forecast, By Display Type
9.1. Global Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031
9.1.1. QLED
9.1.2. OLED
9.1.3. LED
9.1.4. Others
9.2. Incremental Opportunity, By Display Type
10. Global Connected TV Market Analysis and Forecast, By Platform Type
10.1. Global Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031
10.1.1. Android
10.1.2. Roku
10.1.3. Others
10.2. Incremental Opportunity, By Platform Type
11. Global Connected TV Market Analysis and Forecast, By Usage
11.1. Global Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031
11.1.1. Indoor
11.1.2. Outdoor
11.2. Incremental Opportunity, By Usage
12. Global Connected TV Market Analysis and Forecast, By End-use
12.1. Global Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031
12.1.1. Entertainment
12.1.2. Education
12.1.3. Home Use
12.1.4. Others
12.2. Incremental Opportunity, By End-use
13. Global Connected TV Market Analysis and Forecast, By Price
13.1. Global Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031
13.1.1. Low
13.1.2. Medium
13.1.3. High
13.2. Incremental Opportunity, By Price
14. Global Connected TV Market Analysis and Forecast, by Distribution Channel
14.1. Global Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031
14.1.1. Online
14.1.1.1. E-Commerce Websites
14.1.1.2. Company-Owned Websites
14.1.2. Offline
14.1.2.1. Hypermarkets and Supermarkets
14.1.2.2. Specialty Stores
14.1.2.3. Factory Outlets
14.1.2.4. Independent Retailers
14.1.2.5. Other Retail Based Stores
14.2. Global Incremental Opportunity, by Distribution Channel
15. Global Connected TV Market Analysis and Forecast, by Region
15.1. Global Connected TV Market (US$ Bn and Thousand Units), by Region, 2017 - 2031
15.1.1. North America
15.1.2. Europe
15.1.3. Asia Pacific
15.1.4. Middle East & Africa
15.1.5. South America
15.2. Global Incremental Opportunity, by Region
16. North America Connected TV Market Analysis and Forecast
16.1. Regional Snapshot
16.2. Price Trend Analysis
16.2.1. Weighted Average Selling Price (US$)
16.3. Demographic Overview
16.4. Brand Analysis
16.5. Consumer Buying Behavior Analysis
16.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031
16.6.1. Less than 30 inches
16.6.2. 30 inches to 50 inches
16.6.3. 50 inches to 70 inches
16.6.4. Above 70 inches
16.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031
16.7.1. Curved
16.7.2. Flat
16.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031
16.8.1. 8K
16.8.2. 4K
16.8.3. 1080 p
16.8.4. Others
16.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031
16.9.1. QLED
16.9.2. OLED
16.9.3. LED
16.9.4. Others
16.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031
16.10.1. Android
16.10.2. Roku
16.10.3. Others
16.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031
16.11.1. Indoor
16.11.2. Outdoor
16.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031
16.12.1. Entertainment
16.12.2. Education
16.12.3. Home Use
16.12.4. Others
16.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031
16.13.1. Low
16.13.2. Medium
16.13.3. High
16.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031
16.14.1. Online
16.14.1.1. E-Commerce Websites
16.14.1.2. Company-Owned Websites
16.14.2. Offline
16.14.2.1. Hypermarkets and Supermarkets
16.14.2.2. Specialty Stores
16.14.2.3. Factory Outlets
16.14.2.4. Independent Retailers
16.14.2.5. Other Retail-Based Stores
16.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 - 2031
16.15.1. U.S.
16.15.2. Canada
16.15.3. Rest of North America
16.16. Incremental Opportunity Analysis
17. Europe Global Connected TV Market Analysis and Forecast
17.1. Regional Snapshot
17.2. Price Trend Analysis
17.2.1. Weighted Average Selling Price (US$)
17.3. Demographic Overview
17.4. Brand Analysis
17.5. Consumer Buying Behavior Analysis
17.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031
17.6.1. Less than 30 inches
17.6.2. 30 inches to 50 inches
17.6.3. 50 inches to 70 inches
17.6.4. Above 70 inches
17.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031
17.7.1. Curved
17.7.2. Flat
17.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031
17.8.1. 8K
17.8.2. 4K
17.8.3. 1080 p
17.8.4. Others
17.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031
17.9.1. QLED
17.9.2. OLED
17.9.3. LED
17.9.4. Others
17.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031
17.10.1. Android
17.10.2. Roku
17.10.3. Others
17.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031
17.11.1. Indoor
17.11.2. Outdoor
17.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031
17.12.1. Entertainment
17.12.2. Education
17.12.3. Home Use
17.12.4. Others
17.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031
17.13.1. Low
17.13.2. Medium
17.13.3. High
17.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031
17.14.1. Online
17.14.1.1. E-Commerce Websites
17.14.1.2. Company-Owned Websites
17.14.2. Offline
17.14.2.1. Hypermarkets and Supermarkets
17.14.2.2. Specialty Stores
17.14.2.3. Factory Outlets
17.14.2.4. Independent Retailers
17.14.2.5. Other Retail-Based Stores
17.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 - 2031
17.15.1. U.K.
17.15.2. Germany
17.15.3. France
17.15.4. Rest of Europe
17.16. Incremental Opportunity Analysis
18. Asia Pacific Connected TV Market Analysis and Forecast
18.1. Regional Snapshot
18.2. Price Trend Analysis
18.2.1. Weighted Average Selling Price (US$)
18.3. Demographic Overview
18.4. Brand Analysis
18.5. Consumer Buying Behavior Analysis
18.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031
18.6.1. Less than 30 inches
18.6.2. 30 inches to 50 inches
18.6.3. 50 inches to 70 inches
18.6.4. Above 70 inches
18.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031
18.7.1. Curved
18.7.2. Flat
18.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031
18.8.1. 8K
18.8.2. 4K
18.8.3. 1080 p
18.8.4. Others
18.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031
18.9.1. QLED
18.9.2. OLED
18.9.3. LED
18.9.4. Others
18.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031
18.10.1. Android
18.10.2. Roku
18.10.3. Others
18.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031
18.11.1. Indoor
18.11.2. Outdoor
18.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031
18.12.1. Entertainment
18.12.2. Education
18.12.3. Home Use
18.12.4. Others
18.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031
18.13.1. Low
18.13.2. Medium
18.13.3. High
18.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031
18.14.1. Online
18.14.1.1. E-Commerce Websites
18.14.1.2. Company-Owned Websites
18.14.2. Offline
18.14.2.1. Hypermarkets and Supermarkets
18.14.2.2. Specialty Stores
18.14.2.3. Factory Outlets
18.14.2.4. Independent Retailers
18.14.2.5. Other Retail-Based Stores
18.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 - 2031
18.15.1. China
18.15.2. India
18.15.3. Japan
18.15.4. Rest of Asia
18.16. Incremental Opportunity Analysis
19. Middle East & Africa Connected TV Market Analysis and Forecast
19.1. Regional Snapshot
19.2. Price Trend Analysis
19.2.1. Weighted Average Selling Price (US$)
19.3. Demographic Overview
19.4. Brand Analysis
19.5. Consumer Buying Behavior Analysis
19.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031
19.6.1. Less than 30 inches
19.6.2. 30 inches to 50 inches
19.6.3. 50 inches to 70 inches
19.6.4. Above 70 inches
19.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031
19.7.1. Curved
19.7.2. Flat
19.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031
19.8.1. 8K
19.8.2. 4K
19.8.3. 1080 p
19.8.4. Others
19.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031
19.9.1. QLED
19.9.2. OLED
19.9.3. LED
19.9.4. Others
19.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031
19.10.1. Android
19.10.2. Roku
19.10.3. Others
19.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031
19.11.1. Indoor
19.11.2. Outdoor
19.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031
19.12.1. Entertainment
19.12.2. Education
19.12.3. Home Use
19.12.4. Others
19.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031
19.13.1. Low
19.13.2. Medium
19.13.3. High
19.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031
19.14.1. Online
19.14.1.1. E-Commerce Websites
19.14.1.2. Company-Owned Websites
19.14.2. Offline
19.14.2.1. Hypermarkets and Supermarkets
19.14.2.2. Specialty Stores
19.14.2.3. Factory Outlets
19.14.2.4. Independent Retailers
19.14.2.5. Other Retail-Based Stores
19.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 - 2031
19.15.1. GCC
19.15.2. South Africa
19.15.3. Rest of Middle East & Africa
19.16. Incremental Opportunity Analysis
20. South America Connected TV Market Analysis and Forecast
20.1. Regional Snapshot
20.2. Price Trend Analysis
20.2.1. Weighted Average Selling Price (US$)
20.3. Demographic Overview
20.4. Brand Analysis
20.5. Consumer Buying Behavior Analysis
20.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 - 2031
20.6.1. Less than 30 inches
20.6.2. 30 inches to 50 inches
20.6.3. 50 inches to 70 inches
20.6.4. Above 70 inches
20.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 - 2031
20.7.1. Curved
20.7.2. Flat
20.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 - 2031
20.8.1. 8K
20.8.2. 4K
20.8.3. 1080 p
20.8.4. Others
20.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 - 2031
20.9.1. QLED
20.9.2. OLED
20.9.3. LED
20.9.4. Others
20.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 - 2031
20.10.1. Android
20.10.2. Roku
20.10.3. Others
20.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 - 2031
20.11.1. Indoor
20.11.2. Outdoor
20.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 - 2031
20.12.1. Entertainment
20.12.2. Education
20.12.3. Home Use
20.12.4. Others
20.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 - 2031
20.13.1. Low
20.13.2. Medium
20.13.3. High
20.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 - 2031
20.14.1. Online
20.14.1.1. E-Commerce Websites
20.14.1.2. Company-Owned Websites
20.14.2. Offline
20.14.2.1. Hypermarkets and Supermarkets
20.14.2.2. Specialty Stores
20.14.2.3. Factory Outlets
20.14.2.4. Independent Retailers
20.14.2.5. Other Retail-Based Stores
20.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 - 2031
20.15.1. Brazil
20.15.2. Rest of South America
20.16. Incremental Opportunity Analysis
21. Competition Landscape
21.1. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview)
21.1.1. Furrion, LLC
21.1.1.1. Company Overview
21.1.1.2. Sales Area/Geographical Presence
21.1.1.3. Revenue
21.1.1.4. Strategy & Business Overview
21.1.2. LG Electronics Inc.
21.1.2.1. Company Overview
21.1.2.2. Sales Area/Geographical Presence
21.1.2.3. Revenue
21.1.2.4. Strategy & Business Overview
21.1.3. Panasonic Corporation
21.1.3.1. Company Overview
21.1.3.2. Sales Area/Geographical Presence
21.1.3.3. Revenue
21.1.3.4. Strategy & Business Overview
21.1.4. Samsung Electronics Co., Ltd.
21.1.4.1. Company Overview
21.1.4.2. Sales Area/Geographical Presence
21.1.4.3. Revenue
21.1.4.4. Strategy & Business Overview
21.1.5. Sansui Electric Co., Ltd.
21.1.5.1. Company Overview
21.1.5.2. Sales Area/Geographical Presence
21.1.5.3. Revenue
21.1.5.4. Strategy & Business Overview
21.1.6. Sanyo Electric Co., Ltd.
21.1.6.1. Company Overview
21.1.6.2. Sales Area/Geographical Presence
21.1.6.3. Revenue
21.1.6.4. Strategy & Business Overview
21.1.7. Sony Group Corporation
21.1.7.1. Company Overview
21.1.7.2. Sales Area/Geographical Presence
21.1.7.3. Revenue
21.1.7.4. Strategy & Business Overview
21.1.8. TCL Technology
21.1.8.1. Company Overview
21.1.8.2. Sales Area/Geographical Presence
21.1.8.3. Revenue
21.1.8.4. Strategy & Business Overview
21.1.9. Vizio Inc.
21.1.9.1. Company Overview
21.1.9.2. Sales Area/Geographical Presence
21.1.9.3. Revenue
21.1.9.4. Strategy & Business Overview
21.1.10. Xiaomi Corporation
21.1.10.1. Company Overview
21.1.10.2. Sales Area/Geographical Presence
21.1.10.3. Revenue
21.1.10.4. Strategy & Business Overview
21.1.11. Other Key Players
21.1.11.1. Company Overview
21.1.11.2. Sales Area/Geographical Presence
21.1.11.3. Revenue
21.1.11.4. Strategy & Business Overview
22. Go-To-Market Strategy
22.1. Identification of Potential Market Spaces
22.1.1. By Screen Size
22.1.2. By Screen Type
22.1.3. By Resolution Type
22.1.4. By Display Type
22.1.5. By Platform Type
22.1.6. By Usage
22.1.7. By End-use
22.1.8. By Price
22.1.9. By Distribution Channel
22.1.10. By Region
22.2. Understanding the Procurement Process of Customers
22.3. Prevailing Market Risks
22.4. Preferred Sales & Marketing Strategy

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