Profile Of Authentic Brands Group: Transforming Declining Businesses Into Global Brands
Authentic Brands Group (ABG) is a brand development, licensing and marketing company which owns a portfolio of global brands in the active and outdoor lifestyles, apparel, entertainment, home, luxe, media, street and wellness sectors. The company employs an aggressive merger and acquisition strategy which has enabled it to grow quickly since its founding in 2010. Notably, it has achieved success in acquiring businesses which are in decline or experiencing poor financial and operational performances and transforming them into popular household brands. In order to achieve success, ABG employs a licensing model which involves the outsourcing of manufacturing, distribution, wholesale and retail operations to strategic partners while maintaining control of marketing operations and product development. By 2024, the company plans to seek a listing via an initial public offering (IPO) on the New York Stock Exchange. Furthermore, it will expand its licensing operations in international markets in order to strengthen its global footprint.
- SUMMARY
- INTRODUCTION
- Acquisition strategy
- Licensing model
- EDDIE BAUER
- JUICY COUTURE
- REEBOK
- SPYDER
- CORPORATE SOCIAL RESPONSIBILITY (CSR)
- OUTLOOK
- List of tables
- Table 1: Authentic Brands Group (ABG): brand portfolio, May 2022
- Table 2: Authentic Brands Group (ABG): strategic partners, May 2022
- List of figures
- Figure 1: BC UltraTherm Jacket
- Figure 2: Green Velour Diamante Tracktop and Green Velour Diamante Tracksuit Bottom
- Figure 3: 2022 Olympic Winter Games uniforms
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