Education Publishing Market Research Reports & Industry Analysis
Until the 21st century, textbooks defined educational publishing for the K-12 and higher education markets. Around this core, the educational publishing industry expanded with standardized testing, workbooks, test prep, story books and classroom magazines supporting the delivery of core curriculum material.
But now technology is disrupting the traditional business models of the $16 billion educational publishing industry, putting more emphasis on delivery of online courses and course material across the grade spectrum and in meeting the demand for professional development services for educators. E-textbooks, video-streaming, digital delivery, gaming and cloud computing are the catch-words of educational publishing.
Enrollment in higher education—a key metric for industry growth—is projected to begin growing again in 2015 after several years of decline, increasing almost 14% by 2020 to 23.9 million students. Post-recession, pent-up demand in the K-12 school market is expected to boost the roughly $11 billion state spending on instructional materials such as textbooks, software and other instructional media for the 48 million public school students.
MarketResearch.com’s collection of market research studies on the educational publishing industry will help you stay competitive and grow in this dynamic market. We offer a full array of studies on subjects ranging from pet food and supplies to specific segments of the market, including publishing for the pre-K through college markets, online and tablet usage, testing, supplemental products, textbook adoptions, teacher professional development, the Common Core and subject-specific markets (e.g., reading, social sciences, math, science).
Education Publishing Industry Research & Market Reports
-
State of College Course Materials 2016-2017
... This new edition continues that tradition in two parts. The first part, State of College Course Materials 2016—2017, is now available and focuses on two main areas: current landscape conditions in the higher education market ... Read More
-
Deployment of Desktops, Laptops and Chromebooks in K-12 Schools 2017
... and Chromebooks, and information on what brands of laptops and Chromebooks are most used in schools. The data comes from a large-scale survey of educators and Simba Information’s ongoing research on the K-12 education market. Read More
-
Publishing for the PreK-12 Market 2017
... policies. The updated annual report from Simba Information offers the most comprehensive analysis of the drivers of demand for instructional materials in the school market and the strategies instructional materials providers are employing to meet ... Read More
-
PreK-12 Enrollment & Demographics, 2017-2018
... projected future enrollment of PreK-12 students in public, private, charter and virtual schools. Information also is provided on subgroups of students, including English-language learners and students attending preschool. The data comes from respected third-party sources. Read More
-
Deployment of Tablets/Mobile Devices in K-12 Schools 2017
... and information on what funding sources are tapped to make technology purchases. The data comes from a large-scale survey of K-12 educators that is part of Simba Information’s ongoing research on the K-12 education market. Read More
-
K-12 Reading Market Survey Report 2017
... publication from Education Market Research, an acquired Simba property, offers a fresh look at: Whether core reading instructional materials have switched from print to digital What reading assessments are being used to track student progress ... Read More
-
Simba Information’s 2016 National Instructional Materials Adoption Scorecard and 2017 Outlook
... in 2016: Alabama, North Carolina, South Carolina and West Virginia. In addition to a breakdown of sales by grade levels, the 2016 edition of the annual report includes the annual publisher scorecard, background on the ... Read More
-
PreK-12 Testing Market Forecast 2016-2017
... examination of the testing market offers fresh insight in: The evolution of high stakes statewide tests Increasing customization in classroom-level assessments Progress in online testing at both the state and local levels Simba Information defines ... Read More
-
College Course Materials Market Trends & Forecast 2016
... annual reporting on the college instructional materials market offers a particular focus on the disruption in: Distribution channels; Enrollment trends; The shift to digital as students opt for renting textbooks. Simba provides both sizing and ... Read More
-
Deployment of Display Technologies in K-12 Schools 2017
... players, are in use in schools, what brands of those devices are most popular, and what funding sources are tapped to make those technology purchases. The data comes from a large-scale survey of K-12 educators. Read More
-
PreK-12 Professional Learning Market 2016
... is widely accepted as being more effective. PreK-12 Professional Learning Market 2106 from Simba Information delves into the estimated $5.3 billion market for professional learning that is collaborative, data-driven, intensive, individualized, and an ongoing process. Read More
-
K-12 Classroom Technology Survey Report and Data Appendix, 2016
... as projectors and interactive whiteboards) to personal options (laptops and tablets), schools and students are becoming increasingly wired. Noting that trend, Simba Information partnered with MCH Strategic Data on a survey to better understand what ... Read More
-
Publishing for the PreK-12 Market 2016-2017
... traditional technology (print) in the school market. The updated annual report provides the most recent comprehensive overview of the U.S. school market and the instructional materials providers that serve it. Topics of relevance for emerging, ... Read More
-
Ed Tech Startup Dashboard 2015-2016
... all the activity. The report focuses on the activity in the fourth quarter of 2015, reviews overall activity in 2015—including the startup IPO of the year—and takes an initial look at 2016 activity through the ... Read More
-
Simba Information's 2015 National Textbook Adoption Scorecard with 2016 Outlook
... process, examines in detail the sales results of specific state adoptions Simba tracked in 2015 and previews the landscape and trends in instructional materials adoptions in 2016 and beyond. The 2015 edition can stand alone ... Read More
-
New Teachers, Getting Adjusted, 2015-2016
... student achievement. This report examines responses teachers gave to an exclusive Simba survey about their classroom experiences, expectations and needs. The survey and report addresses how the experiences and responses differ among teachers new to ... Read More
-
K12 Mathematics Market Report 2016
... educators use to help them choose one product over another. The report is built around the results of a survey of mathematics educators with Simba’s ongoing research providing added context to the analysis and commentary. ... Read More
Research Assistance
