Education Publishing Market Research Reports & Industry Analysis

Until the 21st century, textbooks defined educational publishing for the K-12 and higher education markets. Around this core, the educational publishing industry expanded with standardized testing, workbooks, test prep, story books and classroom magazines supporting the delivery of core curriculum material.

But now technology is disrupting the traditional business models of the $16 billion educational publishing industry, putting more emphasis on delivery of online courses and course material across the grade spectrum and in meeting the demand for professional development services for educators. E-textbooks, video-streaming, digital delivery, gaming and cloud computing are the catch-words of educational publishing.

Enrollment in higher education—a key metric for industry growth—is projected to begin growing again in 2015 after several years of decline, increasing almost 14% by 2020 to 23.9 million students. Post-recession, pent-up demand in the K-12 school market is expected to boost the roughly $11 billion state spending on instructional materials such as textbooks, software and other instructional media for the 48 million public school students.

MarketResearch.com’s collection of market research studies on the educational publishing industry will help you stay competitive and grow in this dynamic market. We offer a full array of studies on subjects ranging from pet food and supplies to specific segments of the market, including publishing for the pre-K through college markets, online and tablet usage, testing, supplemental products, textbook adoptions, teacher professional development, the Common Core and subject-specific markets (e.g., reading, social sciences, math, science).

...Show More ...Show Less


Education Publishing Industry Research & Market Reports

  • The State of College Course Materials 2021-2023

    ... publishing industry is both impacted by market changes and helps shape the market opportunities. The State of College Course Materials Trends 2021-2023 is now available and focuses on the market conditions and the trends that ... Read More

  • Publishing for the PreK-12 Market, 2021-2022

    ... to schools. Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall ... Read More

  • PreK-12 Instructional Materials Industry Competitive Analysis, 2021

    ... 2020 into spring 2021. This competitive analysis examines the overall PreK-12 publisher/provider industry in terms of: How mergers and acquisitions are reshaping the competitive landscape. What operating performance of public providers of PreK-12 instructional materials, ... Read More

  • Global Social Sciences & Humanities Publishing 2021-2025

    ... performance through 2020. Simba has used the information it gathered through primary and secondary research to estimate company, market and individual publishing activity performance in 2020. Company performance is projected through 2021. Market and individual ... Read More

  • PreK-12 Policy & Budget Outlook, 2021-2022

    ... that companies selling programs and services to schools can use to inform their product planning. The report also provides information on how the COVID-19 pandemic has impacted funding and led schools to accelerate digital transformation. Read More

  • 2020 National Instructional Materials Adoption Scorecard and 2021 Outlook

    ... as adoption states, which conduct statewide reviews and purchasing processes for instructional materials. This report focused on results of the 9-12 English language arts adoption in Texas, K-8 sales in the social studies and science ... Read More

  • Publishing for the PreK-12 Market 2020-2021

    ... Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, ... Read More

  • PreK-12 Instructional Materials Industry Competitive Analysis 2020

    ... initial impact of the COVID-19 pandemic on operations of the businesses that provide instructional resources to K-12 schools in the U.S., as well as: How mergers and acquisitions are reshaping the competitive landscape; What operating ... Read More

  • PreK-12 Professional Learning Market 2020

    ... professional learning. The report breaks down the customer and roles of school districts and states, as well as the influence of federal and state policies on the estimated $5.71 billion market in 2020. The impact ... Read More

  • PreK-12 Enrollment & Demographics, 2020-2021

    ... in U.S. PreK-12 schools, projected enrollment trends and data on key subgroups. The main source of the information is the Department of Education’s National Center for Education Statistics, with additional data from other trusted sources. Read More

  • K-12 Reading Market Survey Report 2020

    ... and resources for struggling readers. The report details how patterns of use differ at various grade levels and how patterns have changed over time. It also includes a projection of the dollar size of the ... Read More

  • 2018 National Instructional Materials Adoption Scorecard and 2019 Outlook

    ... almost guaranteed demand created when states approve a list of instructional materials programs that school districts then purchase. Simba Information’s 2018 National Instructional Materials Adoption Scorecard and 2019 Outlook provides information on the PreK-12 education ... Read More

  • Use of Open Educational Resources in K-12 Schools in 2018

    ... relatively recently. Progress has been much faster in the college market. That said, there has been a spike in interest and adoption in recent years, especially since the launch of the federal #GoOpen program in ... Read More

  • State of College Course Materials 2017-2018

    ... in the U.S., including current market conditions and the competitive landscape. In this edition, State of College Course Materials 2017-2018, Simba Information provides both sizing and context for the market segments of new course materials ... Read More

  • Publishing for PreK-12 Market 2018-2019

    ... that are emerging to meet the changes in the school market landscape. Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video ... Read More

  • PreK-12 Industry Competitive Analysis

    ... on Simba Information’s continuous research into the dynamics of the PreK-12 market, this report briefly examines the overall landscape of the PreK-12 market, as well as: How mergers and acquisitions are reshaping the competitive landscape; ... Read More

  • Schools of the Future: Content, Curriculum and the Physical Space

    ... schools, teachers’ and students’ roles are reversed—students take a greater role in directing their own progress through a unique learning path, while teachers become guides and mentors. This report, Schools of the Future, examines the ... Read More

  • Schools of the Future, Part 2: The Physical Space

    ... teachers’ and students’ roles are reversed—students take a greater role in directing their own progress through a unique learning path, while teachers become guides and mentors. This report, Schools of the Future, examines the characteristics ... Read More

  • PreK-12 Budget & Policy Outlook, 2018-2019

    ... the Trump administration’s education policies and how the implementation of the Every Student Succeeds Act will change the priorities of school districts. The report explores a variety of key issues including a growing interest in ... Read More

  • Scholarly & Professional E-Book Publishing 2018-2022

    ... the report, Simba Information has used the information it gathered through primary and secondary research to estimate company, market and individual delivery channel performance. The report includes an estimate of the global market size in ... Read More

  • 2017 Simba Information National Instructional Materials Adoption Scorecard with 2018 Outlook

    ... one of the most important considerations for educational publishers in devising development, marketing and sales strategies for instructional materials. One of the major reasons the textbook adoption market has been crucial to publishers’ business plans ... Read More

  • Schools of the Future, Part 1: Content and Curriculum

    ... other tools to foster inquiry, and a physical space that supports all of the above. Simba Information published a two-part series on schools of the future. Schools of the Future, Part 1: Content and Curriculum ... Read More

  • K-12 Science Market and STEM Outlook Report 2018

    ... included in K-12 Science Market and STEM Outlook Report 2018, which details: What materials educators are using for science instruction Where the programs used are coming from Whether the use of those programs is evolving ... Read More

  • College Course Materials Trends and Outlook 2018-2020

    ... landscape, educational publishers face unique challenges and opportunities in the years ahead. College Course Materials Trends and Outlook 2018-2020 by Simba Information explores the changing dynamics in the higher education new course materials market and ... Read More

  • K-12 Deployment Patterns and Purchasing for Computing/Display Devices 2017

    ... and trends in the deployment of laptops, Chromebooks and tablets in K-12 classrooms. Information is provided on what brands of technology currently are in use and on schools’ plans for future technology spending and choices. Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings