New Zealand Pet Grooming Products Market

New Zealand Pet Grooming Products Market, By Animals (Dog, Cat, Horse, and Others (Bird, Reptiles, Small Mammals (Rat & Mice, Mouse, Rabbit, Guinea Pig) etc.), By Product Types (Shampoo & Conditioners, Clippers & Scissors, Brushes & Combs Blades, Dental Care Tools, and Others (Dryers, Knives, Wipes, etc.), By Distribution Channel (Groomers Mall, Specialty Stores, Supermarket, E-Commerce Others (Retail & Pharmacy etc.)), By Region, By Company, Forecast & Opportunities, 2018-2028F


The New Zealand pet grooming products market is expected to grow during the forecast period. The key factors fueling the market growth include the expansion of service offerings and rising pet expenditures. For instance, companies provide a wide range of services such as grooming, daycare, walking, and pet boarding, as a result, increased the market demand during the forecast period.

The growing importance of pet health and wellbeing, as well as the growing demand for styling, are driving up demand for these services. Pet grooming keeps them clean and healthy and guards against illnesses, skin infections, and allergies. Additionally, emerging dog grooming trends, including dreadlocks, stenciled designs, and putting pet fur on animals with round or square faces, are driving the expansion of the sector.

Grooming is an important part of pet care because it enhances skin breathing, prevention against diseases, increases the moisture in the fur coat, and provides a greater aroma. To detect early signs of pet ailments and infections, it is critical to prevent infections in vulnerable areas such as the mouth, eyes, and ears. In addition, the usage of dogs by the military and police for operations results in rising demand, which in turn drives the market of the products.

Various factors contribute to an increase the market demand, such as increased dog shows, rising competition, and sports activities. Such as the 2022 Purina Pro Plan National Dog Show, which was held at the Purina Pro Plan Auckland Exhibition Centre in Ardmore. To preserve the breed's integrity, dog exhibitions examine high-quality breeding stock. A winning dog is well-conformed (both in terms of appearance and structure), which increases the likelihood that it will produce purebred offspring of excellent quality. Moreover, Hurunui is believed to be the dog capital of New Zealand. According to Ministry of Internal Affairs data, Hurunui has 421 dogs for every 1000 people, far outnumbering the nearest district, Southland, which has 380.

Companies release new innovative products to attract customers toward the product to consolidate their position in the market. As pet owners are becoming more conscious of pet care issues, manufacturers are concentrating on the creation of new products. For instance, in 2021, Ashley & Co. launched a new product in their Pet Care line, Awash Woof pet shampoo. The product is 100% natural and enriched with plant-based oils and extracts that wash and calm your dog's coat without removing any of its natural goodness dogs mean fairness and a sense of itself. In addition to being carefully chosen for their aroma, the ingredients camomile, pineapple extract, and bark oil, which are low-irritant and relaxing for dogs' skin as well as gentle on owners' hands, have been combined with essential oils to give the most useful, nourishing, and protecting qualities. For convenience during a wiggly wash, Awoof comes in a handy rPET (fully recyclable) squirt bottle. It's manufactured in New Zealand and free of parabens, SLS, SLES, artificial colors, mineral oils, and PEGS.

Increasing Pet Grooming Salons Boosts Market Growth

The market is expanding as pet grooming salons, and specialist shops are opening more frequently. Over the course of the assessment period, the introduction of mobile pet grooming services is anticipated to emerge as the primary growth driver for the market. For instance, Services such as Jim's Dog Wash and Nubreed, among others, already provide in-house dog grooming services to all dogs. It is projected that this will increase demand for pet shampoos, combs, brushes, and shearing equipment.

Rising Pet Adoption Boosts the Market Demand

The adoption of more pets and ownership patterns that lean toward humanization are two key elements influencing the growth of various pet grooming products. The availability of verities of products and the growing concern pet owners have for the health of their animals both contribute to this rise and are expected to have a favorable effect on the market for pet grooming products during the forecast period. For instance, in 2022, there is at least one pet in 64% of the 1.8 million households in the nation; there are around 4.3 million pets overall. Additionally, the rising adoption of dogs as a result of the growing population of professionally trained dogs who support those with disabilities also increases the market for pet grooming goods.

Market Segmentation

The Pet Grooming Products Market is segmented based on animals, product types, and distribution channels. Based on animals, the market is divided into animals, such as dogs, cats, horses, and others (birds, reptiles, small mammals (rats & mice, mice, rabbits, guinea pigs), etc.). Based on product types, the market is split into shampoo & conditioners, clippers & scissors, brushes & comb blades, dental care tools, and others (dryers, knives, wipes, etc.). Based on distribution channels, the market is fragmented into groomers, malls, supermarkets, e-commerce, and others (retail & pharmacy, etc.).

Company Profiles

Ebos Group Ltd, Blackmores Group, ZETA Group (NZ) Ltd, Ashley & Co Limited, Spectrum Brands Holdings, Inc., The Hounds Coat Limited, AllGroom, MJ’s New Zealand Limited, The Pet Brands Company are among the major market players in the New Zealand platform that lead the market growth of the New Zealand pet grooming products market.

Report Scope:

In this report, the New Zealand pet grooming products market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
  • New Zealand Pet Grooming Products Market, By Animals:
  • Dog
  • Cat
  • Horse
  • Others
  • New Zealand Pet Grooming Products Market, By Product Types:
  • Shampoo & Conditioners
  • Clippers & Scissors
  • Brushes & Combs Blades
  • Dental Care Tools
  • Others
  • New Zealand Pet Grooming Products Market, By Distribution Channel:
  • Groomers Mall
  • Specialty Stores
  • Supermarkets/Hypermarkets
  • E-Commerce
  • Others
  • New Zealand Pet Grooming Market, By Region:
  • North Island
  • South Island
  • Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the New Zealand pet grooming products market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
5. New Zealand Pet Grooming Products Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Animals Market Share Analysis (Dog, Cat, Horse, and Others (Bird, Reptiles, Small Mammals (Rat & Mice, Mouse, Rabbit, Guinea Pig etc.)
5.2.2. By Product Types Market Share Analysis (Shampoo & Conditioners, Clippers & Scissors, Brushes & Combs Blades, Dental Care Tools, and others (Dryers, Knives, Wipes, etc.)
5.2.3. By Distribution Channel Market Share Analysis (Groomers Mall, Specialty Stores, Supermarket, E-Commerce Others (Retail & Pharmacy etc.).
5.2.4. By Regional Market Share Analysis
5.2.4.1. North Island Market Share Analysis
5.2.4.2. South Island Market Share Analysis
5.2.5. By Company Market Share Analysis
5.3. New Zealand Pet Grooming Products Market Mapping & Opportunity Assessment
5.3.1. By Animals Market Mapping & Opportunity Assessment
5.3.2. By Product Types Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
6. New Zealand Dog Pet Grooming Products Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Types Market Share Analysis
6.2.2. By Distribution Channel Market Share Analysis
7. New Zealand Cat Pet Grooming Products Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Types Market Share Analysis
7.2.2. By Distribution Channel Market Share Analysis
8. New Zealand Horse Pet Grooming Products Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Types Market Share Analysis
8.2.2. By Distribution Channel Market Share Analysis
9. Pricing Analysis (Best Selling SKU’s)
10. Market Dynamics
10.1. Drivers
10.1.1. Increasing pet adoption
10.1.2. Rising grooming salons
10.2. Challenges
10.2.1. Rising pet care cost
10.2.2. Pet Abandonment
11. Impact of COVID-19 on New Zealand Pet Grooming Products Market
11.1. Impact Assessment Model
11.1.1. Key Segments Impacted
11.1.2. Key Distribution Channel Impacted
12. Market Trends & Developments
12.1. Increasing mobile grooming services
12.2. Ease of Availability of products
12.3. Rising awareness regarding pet health and wellbeing
12.4. Increasing rising competitions and sports Activities
13. Porter’s Five Forces Model
13.1. Competitive Landscape
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Threat of New Entrants
13.5. Threat of Substitutes
14. SWOT Analysis
14.1. Strengths
14.2. Weaknesses
14.3. Opportunities
14.4. Threats
15. Competitive Landscape
15.1. Company Profiles
15.1.1. Ebos Group Ltd
15.1.1.1. Company Details
15.1.1.2. Product & Services
15.1.1.3. Financials (As Reported)
15.1.1.4. Key Market Focus & Geographical Presence
15.1.1.5. Recent Developments
15.1.1.6. Key Management Personnel
15.1.2. Blackmores Group
15.1.2.1. Company Details
15.1.2.2. Product & Services
15.1.2.3. Financials (As Reported)
15.1.2.4. Key Market Focus & Geographical Presence
15.1.2.5. Recent Developments
15.1.2.6. Key Management Personnel
15.1.3. Nestlé Purina Pet Care Company
15.1.3.1. Company Details
15.1.3.2. Product & Services
15.1.3.3. Financials (As Reported)
15.1.3.4. Key Market Focus & Geographical Presence
15.1.3.5. Recent Developments
15.1.3.6. Key Management Personnel
15.1.4. ZETA Group (NZ) Ltd
15.1.4.1. Company Details
15.1.4.2. Product & Services
15.1.4.3. Financials (As Reported)
15.1.4.4. Key Market Focus & Geographical Presence
15.1.4.5. Recent Developments
15.1.4.6. Key Management Personnel
15.1.5. Ashley & Co Limited
15.1.5.1. Company Details
15.1.5.2. Product & Services
15.1.5.3. Financials (As Reported)
15.1.5.4. Key Market Focus & Geographical Presence
15.1.5.5. Recent Developments
15.1.5.6. Key Management Personnel
15.1.6. Spectrum Brands Holdings, Inc.
15.1.6.1. Company Details
15.1.6.2. Product & Services
15.1.6.3. Financials (As Reported)
15.1.6.4. Key Market Focus & Geographical Presence
15.1.6.5. Recent Developments
15.1.6.6. Key Management Personnel
15.1.7. The Hounds Coat Limited
15.1.7.1. Company Details
15.1.7.2. Product & Services
15.1.7.3. Financials (As Reported)
15.1.7.4. Key Market Focus & Geographical Presence
15.1.7.5. Recent Developments
15.1.7.6. Key Management Personnel
15.1.8. AllGroom
15.1.8.1. Company Details
15.1.8.2. Product & Services
15.1.8.3. Financials (As Reported)
15.1.8.4. Key Market Focus & Geographical Presence
15.1.8.5. Recent Developments
15.1.8.6. Key Management Personnel
15.1.9. MJ’s New Zealand Limited
15.1.9.1. Company Details
15.1.9.2. Product & Services
15.1.9.3. Financials (As Reported)
15.1.9.4. Key Market Focus & Geographical Presence
15.1.9.5. Recent Developments
15.1.9.6. Key Management Personnel
15.1.10. The Pet Brands Company
15.1.10.1. Company Details
15.1.10.2. Product & Services
15.1.10.3. Financials (As Reported)
15.1.10.4. Key Market Focus & Geographical Presence
15.1.10.5. Recent Developments
15.1.10.6. Key Management Personnel
16. Strategic Recommendations/Action Plan
16.1. Key Focus Areas
16.2. Target Product Types
16.3. Target Distribution Channel
17. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

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