Vietnam Travel & Tourism Market, By Product/Service Offering (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Travel Insurance, Foreign Exchange, Visa Services, Conference/Trade Fair Services and Others), By Destination (Domestic Tourist Vs International Tourist), By Purpose of Visit (Business, Leisure & Recreation, Education, Medical, Social Activity and Others), By Region, Competition Forecast & Opportunities, 2027
Vietnam travel & tourism market is projected to grow at a formidable rate during the forecast period, 2023-2027. The market growth can be attributed to the supportive government policies to encourage tourism in the country and an increasing number of attractive marketing and promotional strategies by market players. Besides, a rise in competition among market players and strong economic growth are contributing to the Vietnam travel & tourism market.
Tourism is one of Vietnam's most important revenue-generating industries, and the economy relies heavily on domestic travel to generate significant income. Consumers' disposable income has increased, allowing them to afford domestic travel. Domestic travel is expected to grow rapidly and quickly recover after pandemic due to increased domestic spending by consumers and the launch of attractive and affordable tourist packages by market players.
Local tourism can be increased by focusing on developing emerging destinations with the help of local governments, online travel agencies, hotels, and airlines. After the lockdown restrictions were lifted, outdoor tourism, which includes mountains, beaches, sunshine, and nature, was among the top choices for Vietnamese visitors. The travel and tourism industry is rapidly evolving, and with changes in international travel and vaccination requirements, the industry is expected to see growth opportunities during the forecast period.
Market players are investing in adopting the online sales platform for the consumer base by reaching a wider audience. The presence of interactive websites and mobile applications offering lucrative traveling packages to consumers and 24*7 customer support to solve customer queries is expected to drive the growth of the Vietnam travel & tourism market. Travelers and tourists could avail customized travel plans according to their convenience, budget, and requirements. Market players are also offering the tourists to visit the tourist places virtually, make the right decisions about the places they want to visit, and choose the suitable traveling mode for the destination.
The Vietnam travel & tourism market segmentation is based on product/service offering, destination, the purpose of visit, regional distribution, and company. Based on the product/service offering, the market is divided into ticket reservation, hotel booking, holiday/tour packages, travel insurance, foreign exchange, visa services, conference/trade fair services, and others. The holiday/tour packages segment is anticipated to dominate the Vietnam travel & tourism market, owing to high investments by leading authorities for the transformation of the tourist industry and ongoing infrastructure developments in the country.
Key players operating in the Vietnam travel & tourism are Viet Vision Travel, Lily’s Travel Agency, Hello Laos Travel, Amazing Tour Vietnam, Green Era Travel, Get Up and Go Vietnam Travel Company, Exodus Travels, Threeland Travel, Vietnam Adventure Tours, Phu Quoc Island Explorer, among others.
Years considered for this report:
Historical Years: 2017-2020
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2023–2027
Objective of the Study:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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