Vietnam Oral Care Market, By Type (Toothpaste {Paste, Gels, Powders, Polishes}, Toothbrush {Manual, Electric, Battery Powered}, Mouthwashes/Rinses {Non-Medicated v/s Medicated}, Dental Accessories {Dental Flosses, Breath Fresheners, Dental Water Jets, Ton

Vietnam Oral Care Market, By Type (Toothpaste {Paste, Gels, Powders, Polishes}, Toothbrush {Manual, Electric, Battery Powered}, Mouthwashes/Rinses {Non-Medicated v/s Medicated}, Dental Accessories {Dental Flosses, Breath Fresheners, Dental Water Jets, Tongue Scrapers, Others}, Denture Products {Cleaner v/s Fixatives}, Others), By Distribution Channel (Consumer Stores, Retail Pharmacies, Online Distribution, Dental Dispensaries), By End User (Dental Hospitals & Clinics v/s Homecare), By Region, Competition Forecast & Opportunities, 2017-2027

Vietnam oral care market is projected to grow at a significant rate during the forecast period, 2023-2027. The market growth can be attributed to the rising expenses of the country's population on oral care owing to increasing personal disposable income. Besides, increasing awareness among the people regarding the importance of oral care products for maintaining dental hygiene and the rising number of practicing dentists in the country are also fueling the growth of the Vietnam oral care market in the forecast period. The emergence of different kinds of oral care products that enhances the aesthetics of teeth, and the rising adoption of electric toothbrushes and replacement toothbrush heads are also contributing to the growth of the Vietnam oral care market. Rising internet penetration has led to the emergence of the e-commerce sector, where consumers can obtain oral care products quickly and at affordable prices. Thus, the increasing trend of online purchasing and a growing number of e-commerce channels are contributing to the growth of the Vietnam oral care market. Moreover, surging demands for quality and branded oral products due to aggressive promotions and advertisements and rising initiatives from the government to create awareness regarding oral hygiene are supporting the growth of the Vietnam oral care market. Market players are actively investing in the manufacturing and development of advanced dental care products, which is anticipated to drive the Vietnam oral care market during the forecast period. Furthermore, expanding dental health industry and growing availability of related infrastructure, medical devices for diagnosis, treatment procedures are propelling the growth of the Vietnam oral care market.

The Vietnam oral care market is segmented by type, distribution channel, end user, competitional landscape, and regional distribution. Based on type, the market is divided into toothpaste, toothbrush, mouthwashes/rinses, dental accessories, denture products, and others. The toothpaste segment is expected to lead the Vietnam oral care market due to its high use across different age groups. Based on distribution channel, the market is further divided into consumer stores, retail pharmacies, online distribution, and dental dispensaries, among which retail phramacies dominate the market as the industry players in the oral care market are primarily dependent on retail stores to meet the immediate needs oral care needs of customers.

Major players operating in the Vietnam oral care market are Colgate Palmolive (Vietnam) Limited, Unilever Vietnam International Co., Ltd., Oral-B (Vietnam), Ltd., Johnson & Johnson Vietnam Co., Ltd., Amway Vietnam, Ltd., Procter & Gamble Vietnam Company Limited, GlaxoSmithKline Vietnam Company Limited, among others.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022E

Forecast Period: 2023F–2027F

Objective of the Study:

  • To analyse and forecast the market size of Vietnam oral care market, in terms of value.
  • To classify and forecast Vietnam oral care market based on type, distribution channel, end user, regional distribution and company.
  • To identify drivers and challenges for Vietnam oral care market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Vietnam oral care market.
  • To conduct the pricing analysis for Vietnam oral care market.
  • To identify and analyze the profile of leading players involved in the Vietnam oral care market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the Vietnam. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analysed the product offerings, distribution channels and presence of all major manufacturers across Vietnam.

TechSci Research calculated the market size of Vietnam oral care market using a bottom-up approach, where data for various end user segments were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company website, news articles, press releases, company annual reports, investor presentations and financial reports were also used by TechSci Research.

Key Target Audience:
  • Oral care products manufacturers
  • Oral care product providers
  • Research organizations and consulting companies.
  • Research Institutes
  • Industry associations
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Vietnam oral care market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • Vietnam Oral Care Market, By Type:
  • Toothpaste
  • Paste
  • Gels
  • Powders
  • Polishes
  • Toothbrush
  • Manual
  • Electric
  • Battery Powered
  • Mouthwashes/Rinses
  • Non-Medicated
  • Medicated
  • Dental Accessories
  • Dental Flosses
  • Breath Fresheners
  • Dental Water Jets
  • Tongue Scrapers
  • Others
  • Denture Products
  • Cleaner
  • Fixatives
  • Vietnam Oral Care Market, By Distribution Channel:
  • Consumer Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Dispensaries
  • Vietnam Oral Care Market, By End User:
  • Dental Hospitals & Clinics
  • Homecare
  • Vietnam Oral Care Market, By Region:
  • Northern Region
  • Central Region
  • Southern Region
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Vietnam oral care market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on Vietnam Oral Care Market
4. Voice of Customer
5. Vietnam Oral Care Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Toothpaste, Toothbrush, Mouthwashes/Rinses, Dental Accessories, Denture Products, Others)
5.2.2. By Distribution Channel (Consumer Stores, Retail Pharmacies, Online Distribution, Dental Dispensaries)
5.2.3. By End User (Dental Hospitals & Clinics v/s Homecare)
5.2.4. By Region
5.2.5. By Company (2021)
5.3. Product Market Map
6. Vietnam Toothpaste Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Paste, Gels, Powders, Polishes)
6.2.2. By Distribution Channel
6.2.3. By End User
7. Vietnam Toothbrush Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type (Manual, Electric, Battery Powered)
7.2.2. By Distribution Channel
7.2.3. By End User
8. Vietnam Mouthwashes/Rinses Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type (Non-Medicated v/s Medicated)
8.2.2. By Distribution Channel
8.2.3. By End User
9. Vietnam Dental Accessories Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type (Dental Flosses, Breath Fresheners, Dental Water Jets, Tongue Scrapers, Others)
9.2.2. By Distribution Channel
9.2.3. By End User
10. Vietnam Denture Products Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type (Cleaner v/s Fixatives)
10.2.2. By Distribution Channel
10.2.3. By End User
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Policy & Regulatory Landscape
14. Import-Export Analysis
15. Vietnam Economic Profile
16. Competitive Landscape
16.1. Competition Outlook
16.2. Company Profiles
16.2.1. Colgate Palmolive (Vietnam) Limited
16.2.2. Unilever Vietnam International Co., Ltd.
16.2.3. Oral-B (Vietnam), Ltd.
16.2.4. Johnson & Johnson Vietnam Co., Ltd.
16.2.5. Amway Vietnam, Ltd.
16.2.6. Procter & Gamble Vietnam Company Limited
16.2.7. GlaxoSmithKline Vietnam Company Limited
17. Strategic Recommendations

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