Vietnam Cosmetics Market, By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming, Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.)), By Distribution Channel (General Stores, Supermarket/ Hyper Market, Specialty Stores

Vietnam Cosmetics Market, By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming, Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.)), By Distribution Channel (General Stores, Supermarket/ Hyper Market, Specialty Stores, Online Sales Channel, Others (convenience store, departmental store etc.)) By Region, Competition Forecast & Opportunities, 2027

Vietnam cosmetics market is anticipated to register significant growth during the forecast period, 2023-2027. The market growth can be attributed to the rapidly rising female population and expanding beauty industry in the country. Growing working women population in the country has led to an increased demand for cosmetics as they are more inclined towards self-care and beauty products. Besides, evolving beauty standards in the country and social media influence has resulted in the surging demand for better beauty products, which is expected to contribute to the market growth in the coming five years. Growing adoption of cosmetics by male population and emergence of a variety of male grooming products are likely to propel the growth of Vietnam cosmetics market.

Increasing advancement and product innovations is also likely to contribute significantly to the growth of the Vietnam cosmetics market in the next five years. Furthermore, the organic and herbal products that have been flooding the market in recent years have had a significant impact on consumers. Additionally, increasing demand for natural cosmetic products, such as skin rejuvenation, skin lighting, and skin ageing, is driving the growth of the Vietnam cosmetics market in the next five years.

Clinical trials on animals to test the effects of products frequently result in a variety of side effects in the test subject animals. The market's growth is being hampered by growing concerns about animal welfare and rights. Despite the fact that cosmetic companies are attempting to provide test results without using animals, these growing concerns are expected to have an impact on market growth in the future.

The Vietnam cosmetics market segmentation is based on category, distribution channel, competitional landscape, and regional distribution. Based on category, the market is further divided into body care, hair care, color cosmetics, men's grooming, fragrances, and others like talcum powder, face powder, hair removal creams, etc. The body care category segment is likely to hold the largest share in the Vietnam cosmetics market, owing to the increasing concerns among population regarding their physical appearances and beauty standards.

Key players operating in the Vietnam cosmetics market are Beiersdorf Vietnam co., ltd., Unilever Vietnam, Procter & Gamble Company, Estee Lauder Companies Inc., L'Oréal Group, Shiseido Company Limited, Marico, Star Pacific, Thorakao, Vedette, Skina, among others.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022

Forecast Period: 2023–2027

Objective of the Study:

  • To analyze the historical growth in the market size of the Vietnam cosmetics market from 2017 to 2021.
  • To estimate and forecast the market size of Vietnam cosmetics market from 2023 to 2027 and growth rate until 2027.
  • To classify and forecast the Vietnam cosmetics market based on category, distribution channel, region, and company.
  • To identify the dominant region or segment in the Vietnam cosmetics market.
  • To identify drivers and challenges for the Vietnam cosmetics market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Vietnam cosmetics market.
  • To identify and analyze the profiles of leading players operating in the Vietnam cosmetics market.
  • To identify key sustainable strategies adopted by market players in Vietnam cosmetics market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of the Vietnam cosmetics market using a top-down approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these products and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as product manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Vietnam cosmetics market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • Vietnam Cosmetics Market, By Category:
  • Body Care
  • Hair Care
  • Color Cosmetics
  • Men's Grooming
  • Fragrances
  • Others
  • Talcum Powder
  • Face Powder
  • Hair Removal Creams
  • Vietnam Cosmetics Market, By Distribution Channel:
  • General Stores
  • Supermarket/ Hyper Market
  • Specialty Stores
  • Online Sales Channel
  • Others
  • Convenience store
  • Departmental store
  • Vietnam Cosmetics Market, By Region:
  • Northern Region
  • Central Region
  • Southern Region
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Vietnam cosmetics market.:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on Vietnam Cosmetics Market
4. Executive Summary
5. Voice of Customer
5.1. Preferences of Cosmetic products Across Gender
5.2. Aided Brand Awareness
5.3. Preferred Mode of Buying Cosmetic Product
5.4. Sources of Information
6. Vietnam Cosmetics Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming, Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.))
6.2.2. By Distribution Channel (General Stores, Supermarket/Hyper Market, Specialty Stores, Online Sales Channel, Others (convenience store, departmental store etc.))
6.2.3. By Region
6.2.4. By Company (2021)
6.3. Product Market Map
7. Vietnam Body Care Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Distribution Channel
8. Vietnam Hair Care Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Distribution Channel
9. Vietnam Color Cosmetics Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Distribution Channel
10. Vietnam Fragrances Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Distribution Channel
11. Vietnam Men’s Grooming Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Distribution Channel
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Development
14. Policy & Regulatory Landscape
15. Vietnam Economic Profile
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Beiersdorf Vietnam co., ltd.
16.1.2. Unilever Vietnam
16.1.3. Procter & Gamble Company
16.1.4. Estee Lauder Companies Inc
16.1.5. L'Oréal Group
16.1.6. Shiseido Company Limited
16.1.7. Marico
16.1.8. Star Pacific
16.1.9. Thorakao
16.1.10. Vedette
16.1.11. Skina
17. Strategic Recommendations

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