Veterinary Microchips Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Animal Type (Dogs, Cats, Horses, Others), By Scanner Type (134.2 kHz, 125 KHz, 128 KHz), By Distribution Channel (Veterinary hospitals/clinics, Oth

Veterinary Microchips Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Animal Type (Dogs, Cats, Horses, Others), By Scanner Type (134.2 kHz, 125 KHz, 128 KHz), By Distribution Channel (Veterinary hospitals/clinics, Others), By Region and Competition, 2019-2029F


South Korea Telemedicine Market was valued at USD 2027.06 Million in 2023 and is expected to reach USD 3461.71 Million by 2029 with a CAGR of 9.39% during the forecast period. The South Korea telemedicine market is primarily driven by several key factors. The increasing demand for healthcare services, particularly due to an aging population and a rise in chronic diseases, has created a pressing need for accessible medical care. Technological advancements, such as mobile applications and high-speed internet, facilitate seamless remote consultations, enhancing patient engagement. Government support, particularly during the COVID-19 pandemic, has led to favorable policies and reimbursement frameworks that encourage the adoption of telehealth services. Rising healthcare costs also play a significant role, as telemedicine offers a more affordable alternative to traditional healthcare delivery. Improved patient outcomes, achieved through timely access to care and effective disease management, further boost the market's appeal. The shift toward preventive care aligns well with telemedicine, allowing for regular check-ups and health monitoring. Changing patient expectations for convenience and personalized care options drive the demand for telemedicine, making it an integral component of the evolving healthcare landscape in South Korea. Together, these factors position telemedicine for significant growth in the coming years.

Key Market Drivers

Increasing Demand for Healthcare Services

The South Korea telemedicine market is significantly driven by the increasing demand for healthcare services, particularly in the wake of an aging population and a rise in chronic diseases. As the elderly population grows, so does the prevalence of age-related conditions such as diabetes, hypertension, and cardiovascular diseases. This demographic shift puts tremendous pressure on traditional healthcare systems, leading to longer wait times and reduced access to care. Telemedicine offers a viable solution, providing patients with the ability to consult healthcare professionals remotely, thereby alleviating some of the burdens on healthcare facilities. The convenience of receiving medical advice and treatment from home not only enhances patient satisfaction but also improves adherence to treatment plans, especially for those with mobility issues or those living in rural areas. As a result, the demand for telemedicine services is expected to surge, encouraging further investments in technology and infrastructure.

Advances in Technology

Technological advancements are at the forefront of driving the South Korea telemedicine market. Innovations in mobile applications, wearables, and remote monitoring devices have made it easier for healthcare providers to deliver services remotely. For instance, telehealth platforms equipped with high-definition video conferencing capabilities enable real-time consultations between doctors and patients, bridging the gap that physical distances often create. The proliferation of smartphones and high-speed internet access facilitates seamless communication and data transfer, enhancing the overall patient experience. The integration of artificial intelligence and machine learning in telemedicine applications allows for better data analysis and personalized healthcare solutions. This technological evolution not only increases the efficiency of healthcare delivery but also fosters greater patient engagement, paving the way for the broader acceptance of telemedicine services. A recent study concluded that, “The use of telemedicine and telehealth has surged since the onset of the COVID-19 pandemic, but this trend may lead to unnecessary medical services. This study examines telemedicine apps in South Korea to assess their role in facilitating selective or unnecessary medical treatments and the presence of hospital advertising. A total of 49 telemedicine mobile apps were analyzed, employing a content analysis approach based on the Mobile Application Rating Scale to evaluate their features and quality. The findings revealed that 65.3% of the apps offer immediate telemedicine services without the need for reservations, achieving an average rating of 4.35. 87% of the apps provided selective care, yet the overall quality was rated low, with an average total quality score of 3.27. Specifically, 73.9% of the apps offered selective care for conditions like alopecia or morning-after pill prescriptions, while 65.2% catered to weight loss, and 52.2% addressed erectile dysfunction, raising concerns about potential medical inducement or misuse. Thus, prior to implementing telemedicine, it is crucial to develop comprehensive policies outlining the methods and scope of telemedicine to mitigate the risk of abuse.”

Government Support and Policy Framework

The South Korean government has been instrumental in promoting the adoption of telemedicine through supportive policies and initiatives. Recognizing the potential of telehealth to improve healthcare accessibility and efficiency, the government has implemented various regulations to facilitate its integration into the existing healthcare system. For example, during the COVID-19 pandemic, temporary measures were introduced to expand telemedicine services, including reimbursement policies that allow healthcare providers to receive payment for virtual consultations. Such government backing not only legitimizes telemedicine but also encourages healthcare providers to invest in the necessary technology and training. As policies evolve to further support telemedicine, the market is expected to grow significantly, making healthcare more accessible to various segments of the population. In September 2023, the South Korean Ministry of Health and Welfare officially launched a nationwide telemedicine pilot program after a three-month guided trial phase. This service will be available to specific patient groups, including those with chronic diseases who have completed their initial in-person consultations, pediatric patients requiring follow-ups (only during holidays and nighttime), residents of islands and remote areas, individuals with disabilities, seniors aged 65 and older, and patients dealing with infectious diseases.

Rising Healthcare Costs

Rising healthcare costs are a significant driver of the South Korea Telemedicine Market. Traditional healthcare delivery models often entail high expenses related to hospital visits, diagnostic tests, and prolonged treatments. Telemedicine offers a cost-effective alternative, enabling patients to receive consultations and follow-ups without the need for travel or extended hospital stays. By utilizing telehealth services, patients can save on transportation costs and time, making healthcare more affordable. Healthcare providers can reduce operational costs by minimizing the need for physical infrastructure and resources. As patients and providers alike seek to mitigate rising healthcare expenses, telemedicine emerges as a viable solution that promotes cost efficiency while maintaining quality care.

Improved Patient Outcomes

The focus on improving patient outcomes is another key driver of the South Korea telemedicine market. Telemedicine facilitates timely access to healthcare, which is crucial for early diagnosis and treatment of various medical conditions. Remote monitoring allows healthcare professionals to track patients’ health metrics in real time, enabling prompt interventions when necessary. This proactive approach can lead to better management of chronic diseases, reducing hospital admissions and emergency visits. Telemedicine promotes continuity of care, as patients can easily maintain regular consultations with their healthcare providers, leading to improved adherence to treatment regimens. As patient outcomes improve, the acceptance and utilization of telemedicine services are likely to increase, further driving market growth.

Key Market Challenges

Technology Adoption and Integration

Another significant challenge is the adoption and integration of technology within existing healthcare systems. While South Korea is known for its advanced technology infrastructure, the integration of telemedicine solutions into traditional healthcare practices has not been as seamless as anticipated. Many healthcare providers are accustomed to conventional methods of patient care, and transitioning to telemedicine requires a shift in mindset, training, and workflow.

Healthcare professionals may face resistance to adopting new technologies, especially if they perceive telemedicine as less effective than in-person consultations. Training and education are critical to overcoming these barriers, but such initiatives can be resource-intensive and time-consuming. There is often a lack of interoperability among different telemedicine platforms, which can create difficulties in data sharing and patient management. This fragmentation can lead to inefficiencies and reduce the overall quality of care delivered through telemedicine services. Not all healthcare facilities may have the financial resources to invest in the necessary technology and infrastructure to implement telemedicine effectively. This discrepancy can create inequities in access to telemedicine services, particularly in rural or underserved areas. Without comprehensive training, adequate technology, and strong integration with existing systems, the potential of telemedicine to improve healthcare delivery may not be fully realized.

Data Security and Privacy Concerns

Data security and privacy issues present another significant challenge for the South Korea Telemedicine Market. With the increased use of digital platforms for healthcare delivery, safeguarding patient information has become paramount. Cybersecurity threats, including data breaches and hacking, pose risks not only to patient confidentiality but also to the trust patients place in telemedicine services.

South Korea has stringent laws governing the protection of personal data, such as the Personal Information Protection Act (PIPA). While these regulations aim to protect patient information, compliance can be burdensome for telemedicine providers. They must invest in robust cybersecurity measures and implement strict protocols to ensure that sensitive data is secure. Failure to comply with these regulations can result in severe penalties, further complicating the operational landscape for telemedicine providers. Patients may be hesitant to share their health information through telemedicine platforms due to fears of data misuse or breaches. This reluctance can limit the effectiveness of telemedicine services, as comprehensive patient data is essential for accurate diagnosis and treatment. Building patient trust through transparent data practices, robust security measures, and clear communication about data usage is crucial for overcoming these challenges and fostering wider acceptance of telemedicine.

Key Market Trends

Shift Towards Preventive Care

There is a growing emphasis on preventive care in South Korea, and telemedicine plays a pivotal role in this paradigm shift. As healthcare systems evolve from reactive to proactive models, telehealth services provide an avenue for regular health check-ups, screenings, and lifestyle management consultations. This focus on prevention helps in the early detection of diseases, significantly improving long-term health outcomes. Telemedicine platforms can facilitate educational resources and health management tools that empower patients to take charge of their health. By promoting healthy behaviors and providing ongoing support, telemedicine aligns with the broader goals of preventive care, making it an attractive option for both patients and healthcare providers. This shift is likely to drive the continued expansion of the South Korea Telemedicine Market.

Increased Internet and Smartphone Penetration

The rapid increase in internet connectivity and smartphone penetration in South Korea is a significant driver of the South Korea Telemedicine Market. With a high percentage of the population accessing the internet and utilizing smartphones, healthcare providers have the opportunity to reach a broader audience. This technological readiness facilitates the adoption of telemedicine services, as patients can easily access healthcare applications and platforms from their mobile devices. The convenience of scheduling appointments, accessing medical records, and communicating with healthcare professionals via smartphones enhances the overall patient experience. As more people become comfortable with using technology for everyday tasks, the acceptance of telemedicine is likely to grow. This trend positions telemedicine as a fundamental component of modern healthcare delivery in South Korea.

Segmental Insights

Component Insights

Based on the Component, services are currently dominating over products. This trend is largely driven by the increasing demand for remote healthcare consultations, the rising prevalence of chronic diseases, and the ongoing transformation in patient care delivery methods. Telemedicine services encompass a wide range of offerings, including virtual consultations, remote patient monitoring, and telehealth platforms that connect healthcare providers with patients seamlessly.

One of the primary reasons services take precedence in this market is the shift in healthcare delivery models. The COVID-19 pandemic significantly accelerated the adoption of telemedicine services, as patients sought alternatives to in-person visits. This has led to an increased focus on telehealth platforms that facilitate virtual consultations, enabling healthcare professionals to assess and treat patients without requiring physical presence. As patients become more accustomed to these services, the demand for convenient and accessible healthcare continues to grow, reinforcing the dominance of service-based offerings. The versatility of telemedicine services allows for a broader range of applications. For instance, remote patient monitoring services have gained traction, enabling healthcare providers to track vital signs and other health metrics in real time. This capability is particularly valuable for managing chronic conditions such as diabetes, hypertension, and cardiovascular diseases, where continuous monitoring is essential for effective management. By providing ongoing support and immediate access to healthcare professionals, these services enhance patient engagement and adherence to treatment plans.

Application Insights

Based on the Application, teleradiology is currently the dominant segment, owing to its critical role in diagnostics and its widespread adoption across healthcare facilities. Teleradiology involves the transmission of radiological images, such as X-rays, CT scans, and MRIs, from one location to another for interpretation by radiologists. The growing demand for timely and accurate diagnostics has positioned teleradiology as an essential component of modern healthcare delivery, especially in a country like South Korea, where advanced imaging technology is prevalent.

One of the key drivers of teleradiology's dominance is the increasing need for rapid diagnosis in various medical conditions. As the population ages and the incidence of chronic diseases rises, the demand for imaging services has surged. Teleradiology allows healthcare providers to deliver quicker diagnostic results, which is crucial for effective treatment planning. In emergency situations, for instance, timely access to radiological interpretations can significantly influence patient outcomes. This need for speed and accuracy has made teleradiology a preferred choice for many healthcare institutions looking to enhance their service offerings. The COVID-19 pandemic has further accelerated the adoption of teleradiology services. With many patients reluctant to visit healthcare facilities in person, telehealth solutions have become increasingly vital. Teleradiology enables radiologists to work remotely, ensuring that diagnostic services can continue uninterrupted. This shift not only helps mitigate the risk of virus transmission but also optimizes resource utilization in hospitals, which may have been overwhelmed with COVID-19 cases. As a result, healthcare facilities have invested in teleradiology solutions, reinforcing its market dominance.

Regional Insights

In the South Korea telemedicine market, the Southern region is currently dominating, primarily due to its advanced healthcare infrastructure, high population density, and a proactive approach to adopting telehealth technologies. This region, which includes major cities like Busan and Ulsan, has become a hub for telemedicine initiatives, driven by both governmental support and private sector innovation. One of the key factors contributing to the Southern region's dominance is its robust healthcare system. The region is home to several leading hospitals and medical centers that are at the forefront of integrating telemedicine into their service offerings. These institutions have invested significantly in telehealth technologies, facilitating remote consultations and improving access to specialist care. As a result, patients in the Southern region benefit from enhanced healthcare services that are both convenient and efficient, allowing them to receive timely medical advice without the need to travel long distances.

The Southern region also boasts a higher concentration of technology-savvy professionals and healthcare providers. This demographic advantage fosters an environment conducive to the adoption of telemedicine solutions, as healthcare providers are more likely to embrace digital tools that enhance patient care. Educational institutions in the area focus on training healthcare professionals in telehealth practices, ensuring that the workforce is equipped with the necessary skills to leverage these technologies effectively. Government initiatives play a crucial role in promoting telemedicine in the Southern region. Local authorities have actively supported telehealth projects, recognizing their potential to improve healthcare access and efficiency. For instance, the South Korean government has implemented policies that encourage the use of telemedicine, particularly in underserved areas. These initiatives aim to alleviate the burden on healthcare facilities and improve overall patient outcomes. The Southern region has effectively capitalized on these government programs, leading to a more widespread adoption of telemedicine services.

Key Market Players
  • Medihere Co.
  • SK Telecom Co., Ltd.
  • Ariacare Korea Co., Ltd.
  • KT Corp
  • OMNI C&S. Inc
Report Scope:

In this report, the South Korea Telemedicine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • South Korea Telemedicine Market, By Component:
  • Products
  • Services
  • South Korea Telemedicine Market, By Application:
  • Teleradiology
  • Telepsychiatry
  • Telepathology
  • Tele dermatology
  • Others
  • South Korea Telemedicine Market, By End User:
  • Providers
  • Payers
  • Patients
  • Others
  • South Korea Telemedicine Market, By Region:
  • Northern
  • Southern
  • Central
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the South Korea Telemedicine Market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
5. Global Veterinary Microchips Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Animal Type (Dogs, Cats, Horses, Others)
5.2.2. By Scanner Type (134.2 kHz, 125 KHz, 128 KHz)
5.2.3. By Distribution Channel (Veterinary hospitals/clinics, Others)
5.2.4. By Company (2023)
5.2.5. By Region
5.3. Market Map
6. North America Veterinary Microchips Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Animal Type
6.2.2. By Scanner Type
6.2.3. By Distribution Channel
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Veterinary Microchips Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Animal Type
6.3.1.2.2. By Scanner Type
6.3.1.2.3. By Distribution Channel
6.3.2. Mexico Veterinary Microchips Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Animal Type
6.3.2.2.2. By Scanner Type
6.3.2.2.3. By Distribution Channel
6.3.3. Canada Veterinary Microchips Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Animal Type
6.3.3.2.2. By Scanner Type
6.3.3.2.3. By Distribution Channel
7. Europe Veterinary Microchips Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Animal Type
7.2.2. By Scanner Type
7.2.3. By Distribution Channel
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. France Veterinary Microchips Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Animal Type
7.3.1.2.2. By Scanner Type
7.3.1.2.3. By Distribution Channel
7.3.2. Germany Veterinary Microchips Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Animal Type
7.3.2.2.2. By Scanner Type
7.3.2.2.3. By Distribution Channel
7.3.3. United Kingdom Veterinary Microchips Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Animal Type
7.3.3.2.2. By Scanner Type
7.3.3.2.3. By Distribution Channel
7.3.4. Italy Veterinary Microchips Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Animal Type
7.3.4.2.2. By Scanner Type
7.3.4.2.3. By Distribution Channel
7.3.5. Spain Veterinary Microchips Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Animal Type
7.3.5.2.2. By Scanner Type
7.3.5.2.3. By Distribution Channel
8. Asia-Pacific Veterinary Microchips Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Animal Type
8.2.2. By Scanner Type
8.2.3. By Distribution Channel
8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. China Veterinary Microchips Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Animal Type
8.3.1.2.2. By Scanner Type
8.3.1.2.3. By Distribution Channel
8.3.2. India Veterinary Microchips Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Animal Type
8.3.2.2.2. By Scanner Type
8.3.2.2.3. By Distribution Channel
8.3.3. South Korea Veterinary Microchips Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Animal Type
8.3.3.2.2. By Scanner Type
8.3.3.2.3. By Distribution Channel
8.3.4. Japan Veterinary Microchips Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Animal Type
8.3.4.2.2. By Scanner Type
8.3.4.2.3. By Distribution Channel
8.3.5. Australia Veterinary Microchips Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Animal Type
8.3.5.2.2. By Scanner Type
8.3.5.2.3. By Distribution Channel
9. South America Veterinary Microchips Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Animal Type
9.2.2. By Scanner Type
9.2.3. By Distribution Channel
9.2.4. By Country
9.3. South America: Country Analysis
9.3.1. Brazil Veterinary Microchips Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Animal Type
9.3.1.2.2. By Scanner Type
9.3.1.2.3. By Distribution Channel
9.3.2. Argentina Veterinary Microchips Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Animal Type
9.3.2.2.2. By Scanner Type
9.3.2.2.3. By Distribution Channel
9.3.3. Colombia Veterinary Microchips Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Animal Type
9.3.3.2.2. By Scanner Type
9.3.3.2.3. By Distribution Channel
10. Middle East and Africa Veterinary Microchips Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Animal Type
10.2.2. By Scanner Type
10.2.3. By Distribution Channel
10.2.4. By Country
10.3. MEA: Country Analysis
10.3.1. South Africa Veterinary Microchips Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Animal Type
10.3.1.2.2. By Scanner Type
10.3.1.2.3. By Distribution Channel
10.3.2. Saudi Arabia Veterinary Microchips Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Animal Type
10.3.2.2.2. By Scanner Type
10.3.2.2.3. By Distribution Channel
10.3.3. UAE Veterinary Microchips Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Animal Type
10.3.3.2.2. By Scanner Type
10.3.3.2.3. By Distribution Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Porters Five Forces Analysis
13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products
14. Competitive Landscape
14.1. Merck & Co., Inc.
14.1.1. Business Overview
14.1.2. Company Snapshot
14.1.3. Products & Services
14.1.4. Financials (As Reported)
14.1.5. Recent Developments
14.1.6. Key Personnel Details
14.1.7. SWOT Analysis
14.2. Peeva Inc.
14.3. Virbac
14.4. Trovan Ltd
14.5. Wuxi Fofia Technology Co., Ltd.
14.6. Avid Identification Systems, Inc.
14.7. Datamars SA
14.8. Pethealth Inc.
14.9. Carry My Pet
14.10. Elanco Animal Health Incorporated
15. Strategic Recommendations
16. About Us & Disclaimer

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