United States Electric Rice Cooker Market
United States electric rice cooker market is anticipated to register high growth during the forecast period. Increasing corporate work culture adoption, consumers are shifting towards energy-efficient cooking equipment, such as the electric rice cooker. Increasing reliance on electrical appliances, which a smartphone act can control, as an excellent opportunity for the growth of the market. As more people are moving towards technologically advanced home appliances because of the workforce and an active lifestyle, it is projected that the market demand for electric rice cooker in the United States is expected to grow during the forecast period..
A rice cooker is an automated kitchen appliance designed to boil or steam rice. It consists of a heat source, a cooking bowl, and a thermostat. The thermostat measures the temperature of the cooking bowl and controls the heat. And additionally, it includes a variety of cooking programs that allow for the preparation of a wide variety of foods, including grains, different types of rice, oatmeal, hot cereal, steamed vegetables, cooking soups, and stews. The market is divided into domestic and commercial, depending on the ultimate usage. The domestic category is anticipated to hold the largest market share since it is more accessible, manageable, and requires little upkeep.
The online channel is experiencing the fastest growth rate as it offers different products on a single platform with their description, details, brand, specification, etc., giving merchants an alternative to the conventional store. For instance, in 2021, the brand Cuckoo launched its e-commerce website (Cuckoo U.S.A. store) to make its products available directly to customers in the U.S.A. The website offers product categories such as electric rice cookers, pressure cookers, and kettles. Moreover, the company also provides different products on its website. The company offers a wide range of fans, heaters, air purifiers, inner pots, etc.
The major players in the sector switched their focus from product development to innovation to acquire a competitive edge, which led to the development of linked kitchen appliances. For Instance, Tiger Corporation U.S.A. and Zojirushi America Corporation offer micro-computer-controlled technology with large LCDs that allow you to pre-set cook times to suit your schedule.
Increasing Number of Restaurants in the United States Will Lead the Market Growth
A major contributing element to the rising demand is that a sizable portion of people in the United States, known as a melting pot of cultures, still cook most of their meals in rice cookers. A further factor driving market expansion in the area is the region's growing number of Asian restaurants. According to industry statistics, more than 23,661 Chinese restaurant business in the United States which translates to 4.4% when compared with the past year, according to industry statistics for the country.
Rising Demand for Energy Efficiency Product Will Fueling the Market Growth
The growing importance of energy-saving appliances, which save the time needed to complete household activities, is one of the significant reasons projected to drive the market in the upcoming years. And a multi-function cooking application includes functions for creating soups, steaming, cooking different kinds of rice, etc. Additionally, electric rice cookers are the most energy-efficient cooking equipment; they use less energy than other cooking and food appliances, and the average rate of electricity use is (10.59 cents per KW-hour.
Increasing Usage of Industrial Electric Rice Cooker Lead the Market Growth
The increasing usage of commercial electric rice cookers allows for cooking all kinds of grains, from wild rice to white rice, brown rice, oatmeal, and polenta, due to its low maintenance and monitoring requirements. The 3D heating mode ensures better cooking and even heating, and electric rice cookers are anticipated to become more prevalent in commercial sectors like hotels and restaurants.
New Technological Innovations Driving the Market Growth
Consumers' need for additional high-end household products is forcing producers to release new products. Such as 3D heating mode, programmable settings, a nonstick inner frying pan, an LCD with a timer, and other features guarantee better cooking and even heating. The most popular type of electric rice cooker is the automated variety since it requires the fewest human adjustments and prevents overcooking and undercooking by stopping when the rice is cooked. For instance, Zojirushi American Corporation offers a micro computerized fuzzy logic technology.
Market Segmentation
The United States electric rice cooker market is segmented based on product type, capacity, end-use, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into Standard, Multifunction & Induction. Based on capacity, the market is divided into Less Than 2 Litre, 2 Litre – 4 Litre, and More Than 4 Litre. Based on end use, the further divide into residential vs. commercial. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, multi-branded stores, online, exclusive stores & others (direct sales, distributors & dealers). The market analysis also studies regional segmentation to devise a regional market.
Company Profiles
Midea America Corp.., Panasonic Corporation of North America, Group SEB USA Inc,, Breville USA, Inc, Zojirushi America Corporation, Philips Electronic North America Corp., , TTK Prestige Limited, Tiger Corporation USA, Cuckoo Electronics America Inc., Sunbeam Products, Inc) are among the major market players operating in the United States electric rice cooker market. Various companies offer electric rice cookers such as standard, multifunction, and induction heat. Companies are focusing on new innovations and launches to remain competitive in the market.
Report Scope:
In this report, the United States electric rice cookers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- United States Electric Rice Cooker Market, By Product Type:
- Standard
- Multifunction
- Induction Heat
- United States Electric Rice Cooker Market, By Capacity:
- Less Than 2 Litre
- 2 Litre – 4 Litre
- More Than 4 Litre
- United States Electric Rice Cooker Market, By End Use:
- Residential
- Commercial
- United States Electric Rice Cooker Market, By Distribution Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Branded Stores
- Online
- Exclusive Stores
- Others
- United States Electric Rice Cooker Market, By Region:
- South
- West
- Mid-West
- North-East
Company Profiles: Detailed analysis of the major companies present in the US electric rice cooker market.
Company Information
- Detailed analysis and profiling of additional market players (up to five).
- 1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
- 2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
- 3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
- 4. Voice of Customer Analysis (B2C Model Analysis)
- 4.1. Sample Size Determination
- 4.1.1. Respondent Demographics
- 4.1.2. By Gender
- 4.1.3. By Age
- 4.1.4. By Occupation
- 4.2. Brand Awareness
- 4.3. Frequency of Usage
- 4.4. Factors Influencing Purchase Decision
- 4.5. Brand Satisfaction
- 4.6. Customer Satisfaction
- 4.7. Challenges Faced Post Purchase
- 5. United States Electric Rice Cooker Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.1.2. By Volume
- 5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Standard, Multifunction & Induction)
- 5.2.2. By Capacity Market Share Analysis (Less Than 2 Litre, 2 Litre – 4 Litre and More Than 4 Litre)
- 5.2.3. By End Use Market Share Analysis (Residential Vs. Commercial)
- 5.2.4. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Multi-Branded Stores, Online, Exclusive Stores & Others (Direct Sales, Distributors & Dealers))
- 5.2.5. By Regional Market Share Analysis
- 5.2.5.1. Southern Region Market Analysis
- 5.2.5.2. Western Region Market Analysis
- 5.2.5.3. Mid-Western Region Market Analysis
- 5.2.5.4. North-Eastern Region Market Analysis
- 5.2.6. By Company Market Share Analysis
- 5.3. United States Electric Rice Cooker Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Capacity Market Mapping & Opportunity Assessment
- 5.3.3. By End Use Market Mapping & Opportunity Assessment
- 5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.5. By Regional Market Mapping & Opportunity Assessment
- 6. United States Standard Electric Rice Cooker Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.1.2. By Volume
- 6.2. Market Share & Forecast
- 6.2.1. By Price Range Market Share Analysis
- 6.2.2. By Capacity Market Share Analysis
- 6.2.3. By End Use Market Share Analysis
- 6.2.4. By Distribution Channel Market Share Analysis
- 6.3. Pricing Analysis
- 7. United States Multifunction Electric Rice Cooker Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.1.2. By Volume
- 7.2. Market Share & Forecast
- 7.2.1. By Price Range Market Share Analysis
- 7.2.2. By Capacity Market Share Analysis
- 7.2.3. By End Use Market Share Analysis
- 7.2.4. By Distribution Channel Market Share Analysis
- 7.3. Pricing Analysis
- 8. United States Induction Heat Electric Rice Cooker Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.1.2. By Volume
- 8.2. Market Share & Forecast
- 8.2.1. By Price Range Market Share Analysis
- 8.2.2. By Capacity Market Share Analysis
- 8.2.3. By End Use Market Share Analysis
- 8.2.4. By Distribution Channel Market Share Analysis
- 8.3. Pricing Analysis
- 9. Market Dynamics
- 9.1. Drivers
- 9.1.1. Increasing demand in numbers of restaurants
- 9.1.2. Rising demand for energy efficiency
- 9.1.3. Increasing the number of working parents
- 9.2. Challenges
- 9.2.1. Hindered by Low-Income Households
- 9.2.2. The presence of counterfeit items
- 10. Impact of COVID-19 on United States Electric Rice Cooker Market
- 10.1. Impact Assessment Model
- 10.1.1. Key Segments Impacted
- 10.1.2. Key Regions Impacted
- 10.1.3. Key Countries Impacted
- 10.1.4. Key Distribution Channel Impacted
- 11. Market Trends & Developments
- 11.1. Demand for multifunction electric rice cooker
- 11.2. New technological innovations
- 11.3. Increasing usage of commercial segment of electric rice cooker
- 11.4. Increasing number of nuclear family
- 11.5. Demand for versatile cooking option
- 12. Import & Export Analysis
- 12.1. Top 5 Exporting Countries
- 12.1.1. By Value
- 12.2. Top 5 Importing Countries
- 12.2.1. By Value
- 13. SWOT Analysis
- 13.1. Strength
- 13.2. Weakness
- 13.3. Opportunities
- 13.4. Threats
- 14. Porter’s Five Forces Model
- 14.1. Competition Landscape
- 14.2. Buyer Power
- 14.3. Supplier Power
- 14.4. Threat of New Entrants
- 14.5. Threat of Substitutes
- 15. Competitive Landscape
- 15.1. Competition Outlook
- 15.2. Company Profiles
- 15.2.1. Group SEB USA Inc
- 15.2.1.1. Company Details
- 15.2.1.2. Products & Services
- 15.2.1.3. Financials (As Reported)
- 15.2.1.4. Key Market Focus & Geographical Presence
- 15.2.1.5. Recent Developments
- 15.2.1.6. Key Management Personnel
- 15.2.2. Zojirushi America Corporation
- 15.2.2.1. Company Details
- 15.2.2.2. Products & Services
- 15.2.2.3. Financials (As Reported)
- 15.2.2.4. Key Market Focus & Geographical Presence
- 15.2.2.5. Recent Developments
- 15.2.2.6. Key Management Personnel
- 15.2.3. Breville USA Inc
- 15.2.3.1. Company Details
- 15.2.3.2. Products & Services
- 15.2.3.3. Financials (As Reported)
- 15.2.3.4. Key Market Focus & Geographical Presence
- 15.2.3.5. Recent Developments
- 15.2.3.6. Key Management Personnel
- 15.2.4. Midea American Corp.
- 15.2.4.1. Company Details
- 15.2.4.2. Products & Services
- 15.2.4.3. Financials (As Reported)
- 15.2.4.4. Key Market Focus & Geographical Presence
- 15.2.4.5. Recent Developments
- 15.2.4.6. Key Management Personnel
- 15.2.5. Panasonic North America Corp.
- 15.2.5.1. Company Details
- 15.2.5.2. Products & Services
- 15.2.5.3. Financials (As Reported)
- 15.2.5.4. Key Market Focus & Geographical Presence
- 15.2.5.5. Recent Developments
- 15.2.5.6. Key Management Personnel
- 15.2.6. Tiger Corporation USA
- 15.2.6.1. Company Details
- 15.2.6.2. Products & Services
- 15.2.6.3. Financials (As Reported)
- 15.2.6.4. Key Market Focus & Geographical Presence
- 15.2.6.5. Recent Developments
- 15.2.6.6. Key Management Personnel
- 15.2.7. Philips Electronic North America Corp.
- 15.2.7.1. Company Details
- 15.2.7.2. Products & Services
- 15.2.7.3. Financials (As Reported)
- 15.2.7.4. Key Market Focus & Geographical Presence
- 15.2.7.5. Recent Developments
- 15.2.7.6. Key Management Personnel
- 15.2.8. TTK Prestige Limited
- 15.2.8.1. Company Details
- 15.2.8.2. Products & Services
- 15.2.8.3. Financials (As Reported)
- 15.2.8.4. Key Market Focus & Geographical Presence
- 15.2.8.5. Recent Developments
- 15.2.8.6. Key Management Personnel
- 15.2.9. Cuckoo Electronics America Inc.
- 15.2.9.1. Products & Services
- 15.2.9.2. Financials (As Reported)
- 15.2.9.3. Key Market Focus & Geographical Presence
- 15.2.9.4. Recent Developments
- 15.2.9.5. Key Management Personnel
- 15.2.10. Sunbean Products Inc.
- 15.2.10.1. Company Details
- 15.2.10.2. Products & Services
- 15.2.10.3. Financials (As Reported)
- 15.2.10.4. Key Market Focus & Geographical Presence
- 15.2.10.5. Recent Developments
- 15.2.10.6. Key Management Personnel
- 16. Strategic Recommendations/Action Plan
- 16.1. Key Focus Areas
- 16.2. Target Regions & Countries
- 16.3. Target Product Type
- 16.4. Target End Use
- 17. About Us Disclaimer
- (Note: The companies list can be customized based on the client requirements.)
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