Toaster Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F

Toaster Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F


Global Toaster Market is anticipated to project robust growth in the forecast period due to growing demand from western countries, rising demand from commercial sector (such as hotels, restaurants, cafes), ease of availability of baked bread slices, and rising adoption of innovation offering by the companies.

A toaster is a kitchen appliance used to cook items like bagels, crumpets, and sliced bread by using radiant heat. A standard toaster heats a piece of bread using heat emitted from heated electric elements. Toasting involves reducing the bread’s water content, increasing its temperature, mildly heating it up and caramelizing its top layer. The complex starch molecules split into more simple sugar molecules during the caramelizing process, which is a chemical reaction. This is the reason why toasted bread is usually sweeter than regular bread.

The key market growth drivers include rising awareness of energy efficient kitchen appliances and increasing demand for electric kitchen appliances. Due to changing lifestyle and busy schedules, customers use electric toasters to prepare their food quickly and easily. Additionally, the hospitality and foodservice sectors are expanding significantly, which is influencing the growth of the toaster market. For instance, as of 2023, there are 72,136 Coffee & Snack Shops enterprises in the United States, a 3.1% growth from 2022. Thus, growing demand of toasters from coffee shops will boost the market growth.

Increasing Awareness of Energy Efficient Products Will Fuel the Market Growth

The manufacturing of energy-efficient appliances has been driven by growing environmental concerns about pollution and global warming. Thus, adoption of technologically advanced kitchen appliances to reduce carbon footprint emissions could be among the most effective strategies in conserving environment.

The government of many countries has established and revised rules and regulations for technology-based products with the objective of reducing carbon footprints. Therefore, companies are trying to enhance this function by various innovations and modifications in appliances. For instance, Morphy Richards launched the first ecolectric toaster which is energy efficient and made from recycled material with the aim to offer a product which uses 34% less energy than standard toasters. The toaster also consists of various features such as auto-closed lid, frozen and reheating options which keep heat within the toaster, speeding up toasting while using less electricity. Thus, increasing demand for energy efficient appliances will boost market growth.

Rising Demand from Cafes and Restaurants Will Boost Market Growth

Toasters are popular among restaurants because they are easy to operate and prepare food quickly. The popularity of different baked products including pizza, muffins, waffles, innovative forms of bread, and biscuits has significantly increased due to the increasing trend of dining in café and restaurant among Generation Z. Increasing number of fast-food restaurants, coffee shops, hotels and food chains worldwide is driving the toaster market. There are now substantially more coffee shops, fast-food restaurants, and cafés. For instance, according to World Coffee Portal’s Project Café, sales at U.S. coffee chains increased by 10% in 2022. There are currently 2.8% more branded coffee shops in the U.S. than there were before the pandemic, owing to chains expanding their footprint and growing the overall market size. In United States, branded coffee shops like Starbucks and Dunkin' still hold a sizable market share, but independent cafes continue to operate and establish themselves as strongholds of their regions. Thus, increasing demand of toasters from commercial sector such as cafes and restaurants will fuel the market.

New Product Launches Will Promote the Market Growth

Nowadays, customers prefer multifunctional, highly automated electronic appliances for their regular household tasks. Rapid urbanization and rising customer demand for electric kitchen appliances are the main factors propelling market expansion. In order to cater the rising demand, companies are manufacturing innovative appliances for kitchen needs. For instance, in 2020, Revolution Cooking launched R180 High Speed Smart Toaster, which has touchscreen display. The screen replaces the function of hardware controls like buttons and switches and provides customers with visual feedback about the toasting process. Thus, electric toasters are being used more frequently due to changing lifestyle and busy schedule of customers.

Market Segmentation

The Toaster Market is segmented based on product type, type, application, distribution channel and region. Based on product type, the market is segmented into pop-up toaster and conveyor toaster. Based on type, the market is segmented into 2 slice toaster, 4 slice toaster, and more than 4. Based on application, the market is divided into residential, hospitality, food services, education, and others (healthcare, offices etc.). Based on distribution channel, the market is divided into retail, online, and non-retail. Based on region, the market is segmented into Asia-Pacific, North America, Europe, Middle East & Africa, and South America.

Company Profiles

Koninklijke Philips N.V., Morphy Richards Limited, Stanley Black & Decker, Inc., Hamilton Beach Brands, Inc., Kenwood Limited, Breville Pty Ltd, Cuisinart Corporation, Whirlpool Corporation (KitchenAid), Groupe SEB USA (Krups), and APW Wyott Foodservice Equipment, Inc. are among the major market players in the global platform that lead the market growth of the Global Toaster Market.

Report Scope:

In this report, the global Toaster Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • Global Toaster Market, By Product Type:
  • Pop-Up Toaster
  • Conveyor Toaster
  • Global Toaster Market, By Type:
  • 2 Slice Toaster
  • 4 Slice Toaster
  • More than 4
  • Global Toaster Market, By Application:
  • Residential
  • Hospitality
  • Food Services
  • Education
  • Others
  • Global Toaster Market, By Distribution Channel:
  • Retail
  • Online
  • Non-Retail
  • Global Toaster Market, By Region:
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Turkey
  • South America
  • Brazil
  • Argentina
  • Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global Toaster Market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Customer Satisfaction
4.4. Challenges Faced After Purchase
5. Global Toaster Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Pop-Up Toaster, Conveyor Toaster)
5.2.2. By Type Market Share Analysis (2 Slice Toaster, 4 Slice Toaster, More than 4)
5.2.3. By Application Market Share Analysis (Residential, Hospitality, Food Services, Education, Others (Healthcare, Offices etc.))
5.2.4. By Distribution Channel Market Share Analysis (Retail, Online, Non-Retail)
5.2.5. By Regional Market Share Analysis
5.2.5.1. Asia-Pacific Market Share Analysis
5.2.5.2. North America Market Share Analysis
5.2.5.3. Europe Market Share Analysis
5.2.5.4. Middle East & Africa Market Share Analysis
5.2.5.5. South America Market Share Analysis
5.2.6. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Toaster Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Type Market Mapping & Opportunity Assessment
5.3.3. By Application Market Mapping & Opportunity Assessment
5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.5. By Regional Market Mapping & Opportunity Assessment
6. Asia-Pacific Toaster Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Type Market Share Analysis
6.2.3. By Application Market Share Analysis
6.2.4. By Distribution Channel Market Share Analysis
6.2.5. By Country Market Share Analysis
6.2.5.1. China Toaster Market Outlook
6.2.5.1.1. Market Size & Forecast
6.2.5.1.1.1. By Value
6.2.5.1.1.2. By Volume
6.2.5.1.2. Market Share & Forecast
6.2.5.1.2.1. By Product Type Market Share Analysis
6.2.5.1.2.2. By Type Market Share Analysis
6.2.5.1.2.3. By Application Market Share Analysis
6.2.5.1.2.4. By Distribution Channel Market Share Analysis
6.2.5.2. India Toaster Market Outlook
6.2.5.2.1. Market Size & Forecast
6.2.5.2.1.1. By Value
6.2.5.2.1.2. By Volume
6.2.5.2.2. Market Share & Forecast
6.2.5.2.2.1. By Product Type Market Share Analysis
6.2.5.2.2.2. By Type Market Share Analysis
6.2.5.2.2.3. By Application Market Share Analysis
6.2.5.2.2.4. By Distribution Channel Market Share Analysis
6.2.5.3. Japan Toaster Market Outlook
6.2.5.3.1. Market Size & Forecast
6.2.5.3.1.1. By Value
6.2.5.3.1.2. By Volume
6.2.5.3.2. Market Share & Forecast
6.2.5.3.2.1. By Product Type Market Share Analysis
6.2.5.3.2.2. By Type Market Share Analysis
6.2.5.3.2.3. By Application Market Share Analysis
6.2.5.3.2.4. By Distribution Channel Market Share Analysis
6.2.5.4. South Korea Toaster Market Outlook
6.2.5.4.1. Market Size & Forecast
6.2.5.4.1.1. By Value
6.2.5.4.1.2. By Volume
6.2.5.4.2. Market Share & Forecast
6.2.5.4.2.1. By Product Type Market Share Analysis
6.2.5.4.2.2. By Type Market Share Analysis
6.2.5.4.2.3. By Application Market Share Analysis
6.2.5.4.2.4. By Distribution Channel Market Share Analysis
6.2.5.5. Australia Toaster Market Outlook
6.2.5.5.1. Market Size & Forecast
6.2.5.5.1.1. By Value
6.2.5.5.1.2. By Volume
6.2.5.5.2. Market Share & Forecast
6.2.5.5.2.1. By Product Type Market Share Analysis
6.2.5.5.2.2. By Type Market Share Analysis
6.2.5.5.2.3. By Application Market Share Analysis
6.2.5.5.2.4. By Distribution Channel Market Share Analysis
7. North America Toaster Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Type Market Share Analysis
7.2.3. By Application Market Share Analysis
7.2.4. By Distribution Channel Market Share Analysis
7.2.5. By Country Market Share Analysis
7.2.5.1. United States Toaster Market Outlook
7.2.5.1.1. Market Size & Forecast
7.2.5.1.1.1. By Value
7.2.5.1.1.2. By Volume
7.2.5.1.2. Market Share & Forecast
7.2.5.1.2.1. By Product Type Market Share Analysis
7.2.5.1.2.2. By Type Market Share Analysis
7.2.5.1.2.3. By Application Market Share Analysis
7.2.5.1.2.4. By Distribution Channel Market Share Analysis
7.2.5.2. Canada Toaster Market Outlook
7.2.5.2.1. Market Size & Forecast
7.2.5.2.1.1. By Value
7.2.5.2.1.2. By Volume
7.2.5.2.2. Market Share & Forecast
7.2.5.2.2.1. By Product Type Market Share Analysis
7.2.5.2.2.2. By Type Market Share Analysis
7.2.5.2.2.3. By Application Market Share Analysis
7.2.5.2.2.4. By Distribution Channel Market Share Analysis
7.2.5.3. Mexico Toaster Market Outlook
7.2.5.3.1. Market Size & Forecast
7.2.5.3.1.1. By Value
7.2.5.3.1.2. By Volume
7.2.5.3.2. Market Share & Forecast
7.2.5.3.2.1. By Product Type Market Share Analysis
7.2.5.3.2.2. By Type Market Share Analysis
7.2.5.3.2.3. By Application Market Share Analysis
7.2.5.3.2.4. By Distribution Channel Market Share Analysis
8. Europe Toaster Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Type Market Share Analysis
8.2.3. By Application Market Share Analysis
8.2.4. By Distribution Channel Market Share Analysis
8.2.5. By Country Market Share Analysis
8.2.5.1. Germany Toaster Market Outlook
8.2.5.1.1. Market Size & Forecast
8.2.5.1.1.1. By Value
8.2.5.1.1.2. By Volume
8.2.5.1.2. Market Share & Forecast
8.2.5.1.2.1. By Product Type Market Share Analysis
8.2.5.1.2.2. By Type Market Share Analysis
8.2.5.1.2.3. By Application Market Share Analysis
8.2.5.1.2.4. By Distribution Channel Market Share Analysis
8.2.5.2. France Toaster Market Outlook
8.2.5.2.1. Market Size & Forecast
8.2.5.2.1.1. By Value
8.2.5.2.1.2. By Volume
8.2.5.2.2. Market Share & Forecast
8.2.5.2.2.1. By Product Type Market Share Analysis
8.2.5.2.2.2. By Type Market Share Analysis
8.2.5.2.2.3. By Application Market Share Analysis
8.2.5.2.2.4. By Distribution Channel Market Share Analysis
8.2.5.3. United Kingdom Toaster Market Outlook
8.2.5.3.1. Market Size & Forecast
8.2.5.3.1.1. By Value
8.2.5.3.1.2. By Volume
8.2.5.3.2. Market Share & Forecast
8.2.5.3.2.1. By Product Type Market Share Analysis
8.2.5.3.2.2. By Type Market Share Analysis
8.2.5.3.2.3. By Application Market Share Analysis
8.2.5.3.2.4. By Distribution Channel Market Share Analysis
8.2.5.4. Italy Toaster Market Outlook
8.2.5.4.1. Market Size & Forecast
8.2.5.4.1.1. By Value
8.2.5.4.1.2. By Volume
8.2.5.4.2. Market Share & Forecast
8.2.5.4.2.1. By Product Type Market Share Analysis
8.2.5.4.2.2. By Type Market Share Analysis
8.2.5.4.2.3. By Application Market Share Analysis
8.2.5.4.2.4. By Distribution Channel Market Share Analysis
8.2.5.5. Spain Toaster Market Outlook
8.2.5.5.1. Market Size & Forecast
8.2.5.5.1.1. By Value
8.2.5.5.1.2. By Volume
8.2.5.5.2. Market Share & Forecast
8.2.5.5.2.1. By Product Type Market Share Analysis
8.2.5.5.2.2. By Type Market Share Analysis
8.2.5.5.2.3. By Application Market Share Analysis
8.2.5.5.2.4. By Distribution Channel Market Share Analysis
9. Middle East & Africa Toaster Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Type Market Share Analysis
9.2.3. By Application Market Share Analysis
9.2.4. By Distribution Channel Market Share Analysis
9.2.5. By Country Market Share Analysis
9.2.5.1. Saudi Arabia Toaster Market Outlook
9.2.5.1.1. Market Size & Forecast
9.2.5.1.1.1. By Value
9.2.5.1.1.2. By Volume
9.2.5.1.2. Market Share & Forecast
9.2.5.1.2.1. By Product Type Market Share Analysis
9.2.5.1.2.2. By Type Market Share Analysis
9.2.5.1.2.3. By Application Market Share Analysis
9.2.5.1.2.4. By Distribution Channel Market Share Analysis
9.2.5.2. UAE Toaster Market Outlook
9.2.5.2.1. Market Size & Forecast
9.2.5.2.1.1. By Value
9.2.5.2.1.2. By Volume
9.2.5.2.2. Market Share & Forecast
9.2.5.2.2.1. By Product Type Market Share Analysis
9.2.5.2.2.2. By Type Market Share Analysis
9.2.5.2.2.3. By Application Market Share Analysis
9.2.5.2.2.4. By Distribution Channel Market Share Analysis
9.2.5.3. South Africa Toaster Market Outlook
9.2.5.3.1. Market Size & Forecast
9.2.5.3.1.1. By Value
9.2.5.3.1.2. By Volume
9.2.5.3.2. Market Share & Forecast
9.2.5.3.2.1. By Product Type Market Share Analysis
9.2.5.3.2.2. By Type Market Share Analysis
9.2.5.3.2.3. By Application Market Share Analysis
9.2.5.3.2.4. By Distribution Channel Market Share Analysis
9.2.5.4. Turkey Toaster Market Outlook
9.2.5.4.1. Market Size & Forecast
9.2.5.4.1.1. By Value
9.2.5.4.1.2. By Volume
9.2.5.4.2. Market Share & Forecast
9.2.5.4.2.1. By Product Type Market Share Analysis
9.2.5.4.2.2. By Type Market Share Analysis
9.2.5.4.2.3. By Application Market Share Analysis
9.2.5.4.2.4. By Distribution Channel Market Share Analysis
10. South America Toaster Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.1.2. By Volume
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Type Market Share Analysis
10.2.3. By Application Market Share Analysis
10.2.4. By Distribution Channel Market Share Analysis
10.2.5. By Country Market Share Analysis
10.2.5.1. Brazil Toaster Market Outlook
10.2.5.1.1. Market Size & Forecast
10.2.5.1.1.1. By Value
10.2.5.1.1.2. By Volume
10.2.5.1.2. Market Share & Forecast
10.2.5.1.2.1. By Product Type Market Share Analysis
10.2.5.1.2.2. By Type Market Share Analysis
10.2.5.1.2.3. By Application Market Share Analysis
10.2.5.1.2.4. By Distribution Channel Market Share Analysis
10.2.5.2. Argentina Toaster Market Outlook
10.2.5.2.1. Market Size & Forecast
10.2.5.2.1.1. By Value
10.2.5.2.1.2. By Volume
10.2.5.2.2. Market Share & Forecast
10.2.5.2.2.1. By Product Type Market Share Analysis
10.2.5.2.2.2. By Type Market Share Analysis
10.2.5.2.2.3. By Application Market Share Analysis
10.2.5.2.2.4. By Distribution Channel Market Share Analysis
10.2.5.3. Colombia Toaster Market Outlook
10.2.5.3.1. Market Size & Forecast
10.2.5.3.1.1. By Value
10.2.5.3.1.2. By Volume
10.2.5.3.2. Market Share & Forecast
10.2.5.3.2.1. By Product Type Market Share Analysis
10.2.5.3.2.2. By Type Market Share Analysis
10.2.5.3.2.3. By Application Market Share Analysis
10.2.5.3.2.4. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Increasing awareness of energy efficient kitchen appliances
11.1.2. New launch of technologically advanced product
11.1.3. Rising demand from café and restaurants
11.2. Challenges
11.2.1. High competition
11.2.2. Issue of High maintenance cost
12. Impact of COVID-19 on Global Toaster Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Surging Marketing Tactics
13.2. Rising demand from North America
13.3. Increasing government initiative
13.4. Ease of usage
13.5. Increase in online presence.
14. Porter’s Five Forces Model
14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT Analysis
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Koninklijke Philips N.V.
16.1.1.1. Company Details
16.1.1.2. Product & Services
16.1.1.3. Financials (As Per Availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. Morphy Richards Limited
16.1.2.1. Company Details
16.1.2.2. Product & Services
16.1.2.3. Financials (As Per Availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. Stanley Black & Decker, Inc.
16.1.3.1. Company Details
16.1.3.2. Product & Services
16.1.3.3. Financials (As Per Availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. Hamilton Beach Brands, Inc.
16.1.4.1. Company Details
16.1.4.2. Product & Services
16.1.4.3. Financials (As Per Availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. Kenwood Limited
16.1.5.1. Company Details
16.1.5.2. Product & Services
16.1.5.3. Financials (As Per Availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Breville Pty Ltd
16.1.6.1. Company Details
16.1.6.2. Product & Services
16.1.6.3. Financials (As Per Availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. Cuisinart Corporation
16.1.7.1. Company Details
16.1.7.2. Product & Services
16.1.7.3. Financials (As Per Availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Whirlpool Corporation (KitchenAid)
16.1.8.1. Company Details
16.1.8.2. Product & Services
16.1.8.3. Financials (As Per Availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. Groupe SEB USA (Krups)
16.1.9.1. Company Details
16.1.9.2. Product & Services
16.1.9.3. Financials (As Per Availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. APW Wyott Foodservice Equipment, Inc.
16.1.10.1. Company Details
16.1.10.2. Product & Services
16.1.10.3. Financials (As Per Availability)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Product Type
17.3. Target Type
18. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

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