Super Apps Market–Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028
The Global Super Apps Market is anticipated to grow at a robust pace in the forecast period, 2023-2028 with a CAGR of 23.8% through 2028. Increased interconnectivity in remote communication and interaction between organizations and with the consumer are now much more possible. This is due to rising internet and mobile technology. Technology has improved the effectiveness and access of direct delivery channels through mobile and cellphones, globally. Such factors drive the growth of the global super apps market.
A super app is a mobile app that combines apps that help to simplify everyday tasks. It addresses every need of a user in one place. Super App also reduces the requirement to download numerous applications to carry out diverse duties. Simple social networking, online shopping, and banking are few examples of super apps.
Rising Adaption of Online Financial Services
There are approximately more than 8 billion mobile subscriptions worldwide. Most financial services can now be delivered directly and digitally, expanding access to financial services. With rapid connectivity growth, huge network have been established, providing mobile networks and subscriptions, such as telecom corporations, especially in several emerging market and developing nations. The emergence of widely used applications and services like social media, search, and social communication has made peer to peer contact possible. These are also being used more and more for business transactions. Hence, the companies offering these services now have a stronger market position resulting in greater demand for super apps driving the market growth.
Super Apps Market Trend
About 8.2 billion people globally now use smartphones which is growing at 10% annually. The adoption of smartphones has contributed to the rapid increase of mobile applications (apps) in turn creating demand for super apps. Moreover, with more than 4 billion connections, 4G has emerged as the dominant mobile technology worldwide, making super apps even more feasible. It is expected that, 4G connections, would hold 60% of all connections by 2024 is also boosting the growth in the global super apps market. For instance, by 2025, the Indian consumer internet market is anticipated to reach USD1.6 trillion. Furthermore, the largest conglomerates, e-retailers, and aggregators in the nation are increasingly utilizing super apps to provide consumers with an all-encompassing digital experience. This is done by capitalizing on the growing app weariness.
Super applications had significant government support in China because the country's leadership was keen to develop methods to interact digitally with its 1.5 billion inhabitants. For instance, the WeChat super app has a good possibility of replacing the conventional ID paperwork. Additionally, the WeChat and Alipay super apps provide access to hundreds of public services.
High Risk of Cyber Attack
With the access to so many banking services in one app, rise in cyber crime is hindering the market growth. Once users install such an open system, they have access to a sizable amount of client data along with other resources like cash and confidential information. This is a reason for businesses to make sure that their super applications maintain a seamless and fraud-free user experience while being secure against dangers like man-in-the-middle attacks. All these factors are hindering the growth in the market.
Market Segmentation
Global Super Apps market is segmented By Application, By Business Model, By Device, By Service. Based on application, the market is segmented into B2B and B2C market. Based on business model, the market is segmented into Subscription Based, Commission Based, and Advertisement Based. Based on Device, the market is segmented into Smartphone and Tablets. Based on Services, the market is segmented into Messaging, Invoice Payments & E-Wallet, Public Transportation & Travel Bookings, E-commerce, Food Delivery, Insurance Services, E-government Services, and Others.
Market player
Major market players in the global Super Apps market are LINE Corporation, Tencent Holdings Ltd.(WeChat), Rappi, Inc., PhonePe Private Limited, Tata Sons Private Limited (Tata Neu), Alipay.com Co Ltd, Grab Holdings Limited, Revolut Ltd, Careem Networks FZ LLC, Yandex LLC. For instance, the WeChat application provides services like Messaging and calling, QR code scan, Search engine, News feed, E-wallet, Payments, Loans, Bills etc.
Recent Development
- As of Dec. 2021, Grab as a platform is expanding into food delivery and online payments, demonstrating its feature as a super app, and providing almost anything in the consumer services industry, thanks to secured financing worth USD1.46 billion.
- As of Jan. 2022, PayPal, a fintech super app company announced acquisition of Japanese BNPL firm Paidy for USD 2.7 billion in order to expand its foothold in the country. It reportedly boasts the third largest e-commerce market in the world.
In this report, the Global Super Apps market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Super Apps Market, By Application:
- B2B
- B2C
- Super Apps Market, By Business Model:
- Subscription Based
- Commission
- Advertisement
- Super Apps Market, By Device:
- Smartphone
- Tablets
- Super Apps Market, By Service:
- Messaging
- Invoice Payments & E-Wallet
- Public Transportation & Travel Bookings
- E-commerce, Food Delivery
- Insurance Services
- E-government Services
- Others
- Super Apps Market, By Region:
- North America
- United States
- Canada
- Mexico
- Asia-Pacific
- India
- Japan
- South Korea
- Australia
- Singapore
- Malaysia
- Europe
- Germany
- United Kingdom
- France
- Russia
- Spain
- Belgium
- Italy
- South America
- Brazil
- Argentina
- Colombia
- Peru
- Chile
- Middle East
- South Arabia
- South Africa
- UAE
- Israel
- Turkey
Company Profiles: Detailed analysis of the major companies present in the Global Super Apps market.
Global Super Apps market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
- 1. Service Overview
- 2. Research Methodology
- 3. Impact of COVID-19 on Global Super Apps Market
- 4. Executive Summary
- 5. Voice of Customers
- 5.1. Brand Awareness
- 5.2. Factors Considered while Selecting Vendor
- 5.3. Key Satisfaction Level
- 5.4. Major Challenges Faced
- 5.5. Technological Awareness
- 5.6. Key Services in Use
- 5.7. Frequency of Usage of Super Apps
- 6. Global Super Apps Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Application (B2B, B2C)
- 6.2.2. By Business Model (Subscription Based, Commission, Advertisement)
- 6.2.3. By Device (Smartphone, Tablet)
- 6.2.4. By Service (Messaging, Invoice Payments & E-Wallet, Public Transportation & Travel Bookings, E-commerce, Food Delivery, Insurance Services, E-government Services, Others)
- 6.2.5. By Region
- 6.2.6. By Company
- 6.3. Market Map
- 7. North America Super Apps Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Application
- 7.2.2. By Business Model
- 7.2.3. By Device
- 7.2.4. By Service
- 7.2.5. By Country
- 7.3. North America: Country Analysis
- 7.3.1. United States Super Apps Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.1.1. By Value
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Application
- 7.3.1.2.2. By Business Model
- 7.3.1.2.3. By Device
- 7.3.1.2.4. By Service
- 7.3.2. Canada Super Apps Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.1.1. By Value
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Application
- 7.3.2.2.2. By Business Model
- 7.3.2.2.3. By Device
- 7.3.2.2.4. By Service
- 7.3.3. Mexico Super Apps Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.1.1. By Value
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Application
- 7.3.3.2.2. By Business Model
- 7.3.3.2.3. By Device
- 7.3.3.2.4. By Service
- 8. Asia-Pacific Super Apps Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Application
- 8.2.2. By Business Model
- 8.2.3. By Device
- 8.2.4. By Service
- 8.2.5. By Country
- 8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Super Apps Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.1.1. By Value
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Application
- 8.3.1.2.2. By Business Model
- 8.3.1.2.3. By Device
- 8.3.1.2.4. By Service
- 8.3.2. India Super Apps Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.1.1. By Value
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Application
- 8.3.2.2.2. By Business Model
- 8.3.2.2.3. By Device
- 8.3.2.2.4. By Service
- 8.3.3. Japan Super Apps Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.1.1. By Value
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Application
- 8.3.3.2.2. By Business Model
- 8.3.3.2.3. By Device
- 8.3.3.2.4. By Service
- 8.3.4. South Korea Super Apps Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.1.1. By Value
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Application
- 8.3.4.2.2. By Business Model
- 8.3.4.2.3. By Device
- 8.3.4.2.4. By Service
- 8.3.5. Australia Super Apps Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.1.1. By Value
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Application
- 8.3.5.2.2. By Business Model
- 8.3.5.2.3. By Device
- 8.3.5.2.4. By Service
- 8.3.6. Singapore Super Apps Market Outlook
- 8.3.6.1. Market Size & Forecast
- 8.3.6.1.1. By Value
- 8.3.6.2. Market Share & Forecast
- 8.3.6.2.1. By Application
- 8.3.6.2.2. By Business Model
- 8.3.6.2.3. By Device
- 8.3.6.2.4. By Service
- 8.3.7. Malaysia Super Apps Market Outlook
- 8.3.7.1. Market Size & Forecast
- 8.3.7.1.1. By Value
- 8.3.7.2. Market Share & Forecast
- 8.3.7.2.1. By Application
- 8.3.7.2.2. By Business Model
- 8.3.7.2.3. By Device
- 8.3.7.2.4. By Service
- 9. Europe Super Apps Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1.1.1. By Application
- 9.2.1.1.2. By Business Model
- 9.2.1.1.3. By Device
- 9.2.1.1.4. By Service
- 9.2.2. By Country
- 9.3. Europe: Country Analysis
- 9.3.1. Germany Super Apps Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.1.1. By Value
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Application
- 9.3.1.2.2. By Business Model
- 9.3.1.2.3. By Device
- 9.3.1.2.4. By Service
- 9.3.2. United Kingdom Super Apps Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.1.1. By Value
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Application
- 9.3.2.2.2. By Business Model
- 9.3.2.2.3. By Device
- 9.3.2.2.4. By Service
- 9.3.3. France Super Apps Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.1.1. By Value
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Application
- 9.3.3.2.2. By Business Model
- 9.3.3.2.3. By Device
- 9.3.3.2.4. By Service
- 9.3.4. Russia Super Apps Market Outlook
- 9.3.4.1. Market Size & Forecast
- 9.3.4.1.1. By Value
- 9.3.4.2. Market Share & Forecast
- 9.3.4.2.1. By Application
- 9.3.4.2.2. By Business Model
- 9.3.4.2.3. By Device
- 9.3.4.2.4. By Service
- 9.3.5. Spain Super Apps Market Outlook
- 9.3.5.1. Market Size & Forecast
- 9.3.5.1.1. By Value
- 9.3.5.2. Market Share & Forecast
- 9.3.5.2.1. By Application
- 9.3.5.2.2. By Business Model
- 9.3.5.2.3. By Device
- 9.3.5.2.4. By Service
- 9.3.6. Belgium Super Apps Market Outlook
- 9.3.6.1. Market Size & Forecast
- 9.3.6.1.1. By Value
- 9.3.6.2. Market Share & Forecast
- 9.3.6.2.1. By Application
- 9.3.6.2.2. By Business Model
- 9.3.6.2.3. By Device
- 9.3.6.2.4. By Service
- 9.3.7. Italy Super Apps Market Outlook
- 9.3.7.1. Market Size & Forecast
- 9.3.7.1.1. By Value
- 9.3.7.2. Market Share & Forecast
- 9.3.7.2.1. By Application
- 9.3.7.2.2. By Business Model
- 9.3.7.2.3. By Device
- 9.3.7.2.4. By Service
- 10. South America Super Apps Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Application
- 10.2.2. By Business Model
- 10.2.3. By Device
- 10.2.4. By Service
- 10.2.5. By Country
- 10.3. South America: Country Analysis
- 10.3.1. Brazil Super Apps Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.1.1. By Value
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Application
- 10.3.1.2.2. By Business Model
- 10.3.1.2.3. By Device
- 10.3.1.2.4. By Service
- 10.3.2. Argentina Super Apps Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.1.1. By Value
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Application
- 10.3.2.2.2. By Business Model
- 10.3.2.2.3. By Device
- 10.3.2.2.4. By Service
- 10.3.3. Colombia Super Apps Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.1.1. By Value
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Application
- 10.3.3.2.2. By Business Model
- 10.3.3.2.3. By Device
- 10.3.3.2.4. By Service
- 10.3.4. Peru Super Apps Market Outlook
- 10.3.4.1. Market Size & Forecast
- 10.3.4.1.1. By Value
- 10.3.4.2. Market Share & Forecast
- 10.3.4.2.1. By Application
- 10.3.4.2.2. By Business Model
- 10.3.4.2.3. By Device
- 10.3.4.2.4. By Service
- 10.3.5. Chile Super Apps Market Outlook
- 10.3.5.1. Market Size & Forecast
- 10.3.5.1.1. By Value
- 10.3.5.2. Market Share & Forecast
- 10.3.5.2.1. By Application
- 10.3.5.2.2. By Business Model
- 10.3.5.2.3. By Device
- 10.3.5.2.4. By Service
- 11. Middle East & Africa Super Apps Market Outlook
- 11.1. Market Size & Forecast
- 11.1.1. By Value
- 11.2. Market Share & Forecast
- 11.2.1. By Application
- 11.2.2. By Business Model
- 11.2.3. By Device
- 11.2.4. By Service
- 11.2.5. By Country
- 11.3. Middle East & Africa: Country Analysis
- 11.3.1. Saudi Arabia Super Apps Market Outlook
- 11.3.1.1. Market Size & Forecast
- 11.3.1.1.1. By Value
- 11.3.1.2. Market Share & Forecast
- 11.3.1.2.1. By Application
- 11.3.1.2.2. By Business Model
- 11.3.1.2.3. By Device
- 11.3.1.2.4. By Service
- 11.3.2. South Africa Super Apps Market Outlook
- 11.3.2.1. Market Size & Forecast
- 11.3.2.1.1. By Value
- 11.3.2.2. Market Share & Forecast
- 11.3.2.2.1. By Application
- 11.3.2.2.2. By Business Model
- 11.3.2.2.3. By Device
- 11.3.2.2.4. By Service
- 11.3.3. UAE Super Apps Market Outlook
- 11.3.3.1. Market Size & Forecast
- 11.3.3.1.1. By Value
- 11.3.3.2. Market Share & Forecast
- 11.3.3.2.1. By Application
- 11.3.3.2.2. By Business Model
- 11.3.3.2.3. By Device
- 11.3.3.2.4. By Service
- 11.3.4. Israel Super Apps Market Outlook
- 11.3.4.1. Market Size & Forecast
- 11.3.4.1.1. By Value
- 11.3.4.2. Market Share & Forecast
- 11.3.4.2.1. By Application
- 11.3.4.2.2. By Business Model
- 11.3.4.2.3. By Device
- 11.3.4.2.4. By Service
- 11.3.5. Turkey Super Apps Market Outlook
- 11.3.5.1. Market Size & Forecast
- 11.3.5.1.1. By Value
- 11.3.5.2. Market Share & Forecast
- 11.3.5.2.1. By Application
- 11.3.5.2.2. By Business Model
- 11.3.5.2.3. By Device
- 11.3.5.2.4. By Service
- 12. Market Dynamics
- 12.1. Drivers
- 12.1.1. Rise in Digitalization
- 12.1.2. Ease of Use
- 12.1.3. Increased Smartphone and Internet Penetration
- 12.2. Challenges
- 12.2.1. Compatibility with the Third-Party Software
- 12.2.2. Rise in Cyber Crimes
- 13. Market Trends & Developments
- 13.1. Expanding Emphasis on Personalized Interfaces & Interaction
- 13.2. Rise in Technological Development
- 13.3. Government Initiatives
- 13.4. Increased Adoption in BFSI Industry
- 13.5. Increasing Inclination towards Multi Systems Setups
- 14. Company Profiles
- 14.1. LINE Corporation
- 14.1.1. Business Overview
- 14.1.2. Key Revenue and Financials
- 14.1.3. Recent Developments
- 14.1.4. Key Personnel
- 14.1.5. Key Product/Services
- 14.1.6. SWOT Analysis
- 14.2. Tencent Holdings Ltd.(WeChat)
- 14.2.1. Business Overview
- 14.2.2. Key Revenue and Financials
- 14.2.3. Recent Developments
- 14.2.4. Key Personnel
- 14.2.5. Key Product/Services
- 14.2.6. SWOT Analysis
- 14.3. Rappi, Inc.
- 14.3.1. Business Overview
- 14.3.2. Key Revenue and Financials
- 14.3.3. Recent Developments
- 14.3.4. Key Personnel
- 14.3.5. Key Product/Services
- 14.3.6. SWOT Analysis
- 14.4. PhonePe Private Limited
- 14.4.1. Business Overview
- 14.4.2. Key Revenue and Financials
- 14.4.3. Recent Developments
- 14.4.4. Key Personnel
- 14.4.5. Key Product/Services
- 14.4.6. SWOT Analysis
- 14.5. Tata Sons Private Limited (Tata Neu)
- 14.5.1. Business Overview
- 14.5.2. Key Revenue and Financials
- 14.5.3. Recent Developments
- 14.5.4. Key Personnel
- 14.5.5. Key Product/Services
- 14.5.6. SWOT Analysis
- 14.6. Alipay.com Co Ltd
- 14.6.1. Business Overview
- 14.6.2. Key Revenue and Financials
- 14.6.3. Recent Developments
- 14.6.4. Key Personnel
- 14.6.5. Key Product/Services
- 14.6.6. SWOT Analysis
- 14.7. Grab Holdings Limited
- 14.7.1. Business Overview
- 14.7.2. Key Revenue and Financials
- 14.7.3. Recent Developments
- 14.7.4. Key Personnel
- 14.7.5. Key Product/Services
- 14.7.6. SWOT Analysis
- 14.8. Revolut Ltd
- 14.8.1. Business Overview
- 14.8.2. Key Revenue and Financials
- 14.8.3. Recent Developments
- 14.8.4. Key Personnel
- 14.8.5. Key Product/Services
- 14.8.6. SWOT Analysis
- 14.9. Careem Networks FZ LLC
- 14.9.1. Business Overview
- 14.9.2. Key Revenue and Financials
- 14.9.3. Recent Developments
- 14.9.4. Key Personnel
- 14.9.5. Key Product/Services
- 14.9.6. SWOT Analysis
- 14.10. Yandex LLC
- 14.10.1. Business Overview
- 14.10.2. Key Revenue and Financials
- 14.10.3. Recent Developments
- 14.10.4. Key Personnel
- 14.10.5. Key Product/Services
- 14.10.6. SWOT Analysis
- 15. Strategic Recommendations
- 15.1. Key focus on North America
- 15.2. Key focus towards invoice Payments & E-Wallet services
- 16. About Us & Disclaimer
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