South Korea Water Purifiers Market

South Korea Water Purifiers Market By Type (Countertop, Under Sink, Floor Standing & Others {Tankless, Smart Purifier, etc.})), By Technology (RO, UV, UF, Others {Media, Nanofiltration, etc.}), By Business Model (Rental & Open), By Application (Residential, and Commercial), By Distribution Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor, etc.})), By Region, Competition Forecast & Opportunities, 2028F


South Korea's Water Purifiers Market is projected to register robust growth during the forecast period, 2024-2028, owing to growing industrial waste in rivers, rising health issues, variety of water purifying filters. These are the specific factors that are influencing the market. Additionally, with the rising support from the government in the process of water filtration, various membrane filters are playing a significant role in the water purifier industry of South Korea.

South Korean government has implemented various policies to provide citizens with safe tap water compliant with the Safe Drinking Water Act. The Ministry of Environment of South Korea has set up several parameters for monitoring the chemical levels of purified tap water supplied to make it considerably drinkable. But with the deteriorated water quality that comes out of the taps in South Korea, it is not advisable to consume—resulting in many South Korean citizens facing several issues with drinking water supplied by public water utilities.

Therefore, they tend to choose the alternatives of buying bottled water, getting a water cooler, or getting a Water Filtration System. However, most people and businesses go for the Water Filtration System because of its ease of use, low running costs, and quality product.

In terms of regional share, the Central region is expected to dominate the market in the forecasted period due to the high COD (chemical oxygen demand) levels and high TP (Total Phosphorus) content in the Nakdong and Geum rivers, which is the main sources of drinking water supply in the central region of South Korea which is dominating the market for the excessive demand of water purifiers in the country. For instance, the Nakdong River, with a basin of 23,817 square kilometers, is the longest river in Korea, with 521 kilometers. Furthermore, 13 million people, or 25% of the country's population, rely on it as their primary water source. However, the Nakdong River basin currently hosts more than 200 industrial complexes, including three national industrial complexes.

Growing Tie-ups for R&D Among Companies is Propelling the Market Growth


The requirement for proper research and development in consumer durables is piercing the need for exhaustive analysis. Therefore, various companies are coming up with the idea of a tie-up to cater to the requirement of their customers. For instance, Siemens and LG Electronics Inc. have teamed up to create smart factories that use cutting-edge manufacturing techniques, which enables engineers to simulate and validate a system in advance and digitize equipment manufacturing, mold, and 3D printing processes in factories. This will allow businesses to increase the efficiency of their products and reduce failure rates. By 2022, LG will have made an estimated 600 billion won (US$494.56 million) in South Korea, converting its first Changwon plant in the province of South Gyeongsang into an eco-friendly smart factory. The factory, which is expected to be finished in the first half of 2023, will begin operating in 2021 to produce home appliances like refrigerators, ovens, water purifiers, and dishwasher.

The rising trend for Rental Water Purifier is influencing the market

The competition from local providers of water purifiers has taken over the rental market in South Korea. While Woongjin Coway continues to hold the top spot, other businesses fiercely vied for the second spot through significant investments. While the industry is concentrating on securing rental accounts, rental performance for home appliances is rapidly improving. To gain a substantial edge within the market, companies like LG Electronics and SK Magic entered into the market of rental water purifiers within the country to cater to 2 million accounts which are not conceivable mathematically given the size of the South Korean water purifier market on an annual basis.

This sector is one of the contributing factors to the escalated demand for the water purifiers segment within South Korea.

Increasing Innovation to Portfolio of Water Purifier to Cater to the Market Demand

Companies are expanding their respective portfolios within South Korea to reach a more significant segment of the target market for water purifier consumers. For instance, A customizable water purifier was introduced by Samsung Electronics Co. in March 2021 and debuted in South Korea. The "BESPOKE water purifier" was launched in South Korea after being first introduced at the Digital Consumer Electronics Show 2021 in January. This product is an under-sink water purifier with a four-level filter system that can purify 2,500 liters of water without requiring the need for the change over a year and includes an auto-smart care solution for users can manage their products on their own in the age of contactless technology. Thus, to remain competitive in the South Korean market for water purifiers, it is essential and advantageous for water purifier companies to diversify their product lines.

Market Segmentation

South Korea Water Purifier market is segmented based on type, technology, application, distribution channel, regional distribution, and competitive landscape. Based on type, the market is divided into counter-top, under sink, floor standing & others {tankless, smart purifiers, etc.). By technology, the market is segregated into RO, UV, UF, and others (media, nanofiltration, etc.). By business model, the market is categorized into rental & open. By the application, the market is categorized into residential and commercial. Based on the distribution channel, the market is segmented into retail, distributor, direct, e-commerce, and others (plumber, contractor, etc.). South Korea water purifier market is studied in major regions, namely, central, southern, and northern.

Market Players

Coway Co., Ltd., Cuckoo Electronics Co., Ltd., ChungHo Nais Corporation, SK Magic Co., Ltd., Korea Amway Co., Ltd., Kyowon Co. Ltd., Picogram Co., Ltd., LG Electronics Inc., Youngwoo Waterline Co., Ltd., CJK Alliance Co., Ltd., are the key market players operating in South Korea water purifiers market.

Report Scope:

In this report, South Korea water purifiers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • South Korea Water Purifier Market, By Type:
  • Counter-Top
  • Under Sink
  • Floor Standing
  • Others
  • South Korea Water Purifier Market, By Technology:
  • RO
  • UV
  • UF
  • Others
  • South Korea Water Purifier Market, By Business Model:
  • Rental
  • Open
  • South Korea Water Purifier Market, By Application:
  • Residential
  • Commercial
  • South Korea Water Purifier Market, By Distribution Channel:
  • Retail
  • Distributor
  • Direct
  • E-Commerce
  • Others
  • South Korea Water Purifier Market, By Region:
  • Central
  • Southern
  • Northern
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in South Korea water purifiers market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Sources of Information
5. South Korea Water Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Counter-Top, Under Sink, Floor Standing, & Others {Tankless, Smart Purifier, etc.})
5.2.2. By Technology Market Share Analysis (RO, UV, UF, Others {Media, Nanofiltration, etc.})
5.2.3. By Business Model Market Share Analysis (Rental & Open)
5.2.4. By Application Market Share Analysis (Residential, and Commercial)
5.2.5. By Distribution Channel Market Share Analysis (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor, etc.})
5.2.6. By Regional Market Share Analysis
5.2.6.1. Central Market Share Analysis
5.2.6.2. Northern Market Share Analysis
5.2.6.3. Southern Market Share Analysis
5.2.7. By Company Market Share Analysis
5.3. South Korea Water Purifiers Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Technology Market Mapping & Opportunity Assessment
5.3.3. By Application Market Mapping & Opportunity Assessment
5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.5. By Regional Market Mapping & Opportunity Assessment
6. South Korea Counter-Top Water Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Technology Market Share Analysis
6.2.2. By Application Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
6.3. Pricing Analysis (Best Selling SKU’s)
7. South Korea Under Sink Water Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Technology Market Share Analysis
7.2.2. By Application Market Share Analysis
7.2.3. By Distribution Channel Market Share Analysis
7.3. Pricing Analysis (Best Selling SKU’s)
8. South Korea Floor Standing Water Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Technology Market Share Analysis
8.2.2. By Application Market Share Analysis
8.2.3. By Distribution Channel Market Share Analysis
8.3. Pricing Analysis (Best Selling SKU’s)
9. Market Dynamics
9.1. Drivers
9.1.1. Increasing preference for quality drinking water
9.1.2. Safe and convenient procedure
9.1.3. Rising industrial pollution
9.2. Challenges
9.2.1. Issue of regular maintenance
9.2.2. Costly affair in comparison to tap water
10. Impact of COVID-19 on South Korea Water Purifiers Market
10.1. Impact Assessment Model
10.1.1. Key Segments Impacted
10.1.2. Key Regions Impacted
10.1.3. Key Distribution Channel Impacted
11. Market Trends & Developments
11.1. Rising demand of Counter-Top Water Purifiers
11.2. Growing Awareness for Water Purification Device
11.3. Surging demand from e-commerce channels
11.4. Launch of smart and innovative products
11.5. Growing preference from residential sector
12. Import/Export Analysis
12.1. Top 5 Exporting Countries
12.1.1. By Value
12.2. Top 5 importing Countries
12.2.1. By Value
13. Porter’s Five Forces Model
13.1. Competitive Rivalry
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Threat of New Entrants
13.5. Threat of Substitutes
14. SWOT Analysis
14.1. Strengths
14.2. Weaknesses
14.3. Opportunities
14.4. Threats
15. Policy & Regulatory Landscape
16. South Korea Economic Profile
17. Competitive Landscape
17.1. Company Profiles
17.1.1. Coway Co., Ltd.
17.1.1.1. Company Details
17.1.1.2. Products & Services
17.1.1.3. Financial (As reported)
17.1.1.4. Key Market Focus & Geographical Presence
17.1.1.5. Recent Developments
17.1.1.6. Key Management Personnel
17.1.2. Cuckoo Electronics Co., Ltd.
17.1.2.1. Company Details
17.1.2.2. Products & Services
17.1.2.3. Financial (As reported)
17.1.2.4. Key Market Focus & Geographical Presence
17.1.2.5. Recent Developments
17.1.2.6. Key Management Personnel
17.1.3. ChungHo Nais Corporation
17.1.3.1. Company Details
17.1.3.2. Products & Services
17.1.3.3. Financial (As reported)
17.1.3.4. Key Market Focus & Geographical Presence
17.1.3.5. Recent Developments
17.1.3.6. Key Management Personnel
17.1.4. SK Magic Co., Ltd.
17.1.4.1. Company Details
17.1.4.2. Products & Services
17.1.4.3. Financial (As reported)
17.1.4.4. Key Market Focus & Geographical Presence
17.1.4.5. Recent Developments
17.1.4.6. Key Management Personnel
17.1.5. Korea Amway Co., Ltd.
17.1.5.1. Company Details
17.1.5.2. Products & Services
17.1.5.3. Financial (As reported)
17.1.5.4. Key Market Focus & Geographical Presence
17.1.5.5. Recent Developments
17.1.5.6. Key Management Personnel
17.1.6. Kyowon Co. Ltd.
17.1.6.1. Company Details
17.1.6.2. Products & Services
17.1.6.3. Financial (As reported)
17.1.6.4. Key Market Focus & Geographical Presence
17.1.6.5. Recent Developments
17.1.6.6. Key Management Personnel
17.1.7. Picogram Co., Ltd.
17.1.7.1. Company Details
17.1.7.2. Products & Services
17.1.7.3. Financial (As reported)
17.1.7.4. Key Market Focus & Geographical Presence
17.1.7.5. Recent Developments
17.1.7.6. Key Management Personnel
17.1.8. LG Electronics Inc.
17.1.8.1. Company Details
17.1.8.2. Products & Services
17.1.8.3. Financial (As reported)
17.1.8.4. Key Market Focus & Geographical Presence
17.1.8.5. Recent Developments
17.1.8.6. Key Management Personnel
17.1.9. Youngwoo Waterline Co., Ltd.
17.1.9.1. Company Details
17.1.9.2. Products & Services
17.1.9.3. Financial (As reported)
17.1.9.4. Key Market Focus & Geographical Presence
17.1.9.5. Recent Developments
17.1.9.6. Key Management Personnel
17.1.10. CJK Alliance Co., Ltd.
17.1.10.1. Company Details
17.1.10.2. Products & Services
17.1.10.3. Financial (As reported)
17.1.10.4. Key Market Focus & Geographical Presence
17.1.10.5. Recent Developments
17.1.10.6. Key Management Personnel
18. Strategic Recommendations/Action Plan
18.1. Key Focus Areas
18.2. Target Regions
18.3. Target Product Type
18.4. Target Distribution Channel
19. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

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