South Africa Air Purifiers Market

South Africa Air Purifiers Market By Filter Type (HEPA, Prefilter + HEPA, Prefilter + HEPA + Activated Carbon, and Others (HEPA + Ionizer, Prefilter + Activated Carbon, Prefilter)), By End Use (Residential, Commercial and Industrial), By Distribution Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Electronic Stores, Online, Others (Direct/Institutional Distribution)), By Region, By Company, Forecast & Opportunities, 2018-2028F


The South Africa air purifier market is witnessing high demand due to the increased incidence of airborne diseases and the fast-rising pollution levels in various South African cities. Additionally, it is projected that growing consumer awareness of airborne diseases’ hazards and changes in lifestyle brought on by increased per capita income will fuel the country's air purifier industry.

As per the data published by Chemical & Engineering News, according to a modeling study conducted by researchers at NASA, air pollution causes roughly 780,000 premature deaths annually in the country. Moreover, as per the data published in Africa News, the high air pollution levels in Johannesburg have reduced life expectancy by 3.2 years. Additionally, the article mentioned that the tissues' inflammatory reaction is aggravated by pollution. It causes several diseases, including lung cancer, chronic obstructive pulmonary disease, asthma, lower respiratory tract infections, ischemic heart disease, and strokes. Asthma in children and adults has been seen to be on the rise, and their symptoms are getting worse. In terms of asthma mortality, South Africa is rated sixth in the world. In South Africa, an average of 41 kg of plastic garbage is produced annually. Thus, with this high level of waste discharge, 40% of the plastic waste is disposed of in landfills, and the uncollected waste is burnt. The increase in the burning of plastic waste is significantly contributing to the increasing level of air pollution in the country. Thus, degrading air quality, which is leading to various diseases, is positively impacting the demand for air purifiers in the country.

According to a report, many people in South Africa use coal or wood burning for cooking and heating. The smoke produced by this burning process tends to pollute the air inside their homes. Moreover, the air pollution level in the country is witnessing rapid growth as most low-income residential areas in South Africa are exposed to on-road vehicle particle emissions, which range from 4% to 16% of ambient pollution and 9% to 55% of indoor particulate concentrations. Since 80% of the roads in these low-income residential areas are unpaved, most of the towns there suffer from excessive pollution. Thus, with the increasing air pollution level, people are installing air purifiers at residential and commercial places for better air quality.

Pollution from Mining Activities is Fueling the Market Growth

In South Africa, the country’s economy has benefited greatly from the extraction of gold, coal, and other natural resources, but these mining activities have led to increased air pollution. Moreover, an estimated 1.6 million people reside close to mine dumps. As a result, residents of these locations are directly exposed to air pollution and develop different diseases such as asthma, pneumonia, emphysema, chronic bronchitis, wheeze, and chronic cough, which is a common occurrence among young and elderly people. Thus, with the rise in air pollution caused by mining activities, people prefer to buy air purifiers at their homes, thus, resulting in increased demand for air purifiers in the country.

Increasing Pollution from Power Plants is Driving the Market Growth

In South Africa, the pollution level is increasing owing to the rising harmful emissions from power plants. In Middelburg, there are coal mines, coal-fired power plants, petrochemical facilities, metal smelters, chemical producers, and other industrial complexes which are releasing high levels of pollutants into the environment. As per a report by Greenpeace in 2019, the region was among the worst in the world for sulfur dioxide and nitrogen dioxide emissions and is affecting a population of more than 4.7 million located in nearby areas. Thus, with the increase in the release of toxic air in neighboring areas, people are installing air purifiers for purified air in their homes.

Increasing Government Initiatives to Drive the Market Growth

To curb the air pollution level in the country, the government is adopting different methods and introducing new initiatives. As per the South African government website, The Western Cape Air Quality Management Plan (2021–2025) was recently approved by the Department of Environmental Affairs and Development Planning of the Western Cape Government in an effort to reduce air pollution nationwide. Moreover, the government is planning to invest USD 0.58 million to develop an air quality monitoring network. Thus, with the increasing government initiatives, people in South Africa prefer to buy air purifiers for clean air at homes and commercial places.

Market Segmentation

South Africa air purifiers market is segmented into filter type, end user, distribution channel, region, and company. Based on Filter Type, the market is segmented into HEPA, Prefilter + HEPA, Prefilter + HEPA + Activated Carbon, and Others (HEPA + Ionizer, Prefilter + Activated Carbon, Prefilter. By end use, the market is fragmented into residential, commercial, and industrial, and by distribution channel, the market is segmented into supermarkets/hypermarkets, multi-branded stores, electronic stores, online, and others (direct/institutional distribution)

Market Players

Daikin Air Conditioning South Africa (Pty) Ltd, Honeywell Automation & Control Solutions South Africa Pty. Ltd., Philips South Africa (Pty) Limited, Unilever South Africa Proprietary Limited, MIA South Africa (Pty) Ltd, Panasonic Marketing Middle East & Africa FZE, Samsung Electronics South Africa Proprietary Limited, Sharp Middle East FZE, are some of the market players in the South Africa air purifier market.

Report Scope:

In this report, South Africa air purifiers market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
  • South Africa Air Purifier Market by Filter Type:
  • HEPA
  • Prefilter + HEPA
  • Prefilter + HEPA + Activated Carbon
  • Others
  • South Africa Air Purifier Market, by End Use:
  • Residential
  • Commercial
  • Industrial
  • South Africa Air Purifier Market, by Distribution Channel:
  • Supermarkets/Hypermarkets
  • Multi Branded Stores
  • Electronic Stores
  • Online
  • Others
  • South Africa Air Purifier Market by Region:
  • Gauteng
  • KwaZulu-Natal
  • Western Cape
  • Eastern Cape
  • Rest of South Africa
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in South Africa air purifiers market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Brand Satisfaction
4.6. Challenges Faced Post Purchase
5. South Africa Air Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Filter Type Market Share Analysis (HEPA, Prefilter + HEPA, Prefilter + HEPA + Activated Carbon, and Others (HEPA + Ionizer, Prefilter + Activated Carbon, Prefilter))
5.2.2. By End Use Market Share Analysis (Residential, Commercial and Industrial)
5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi Branded Stores, Electronic Stores, Online, Others (Direct/Institutional Distribution))
5.2.4. By Regional Market Share Analysis
5.2.4.1. Gauteng Market Share Analysis
5.2.4.2. Kwazulu-Natal Market Share Analysis
5.2.4.3. Western Cape Market Share Analysis
5.2.4.4. Eastern Cape Market Share Analysis
5.2.5. By Company Market Share Analysis
5.3. South Africa Air Purifiers Market Mapping & Opportunity Assessment
5.3.1. By Filter Type Market Mapping & Opportunity Assessment
5.3.2. By End Use Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. South Africa HEPA Air Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By End Use Market Share Analysis
6.3. Product Benchmarking (Best Selling SKU’s)
7. South Africa Prefilter + HEPA Air Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By End Use Market Share Analysis
7.3. Product Benchmarking (Best Selling SKU’s)
8. South Africa Prefilter + HEPA + Activated Carbon Air Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By End Use Market Share Analysis
8.3. Product Benchmarking (Best Selling SKU’s)
9. Market Dynamics
9.1. Drivers
9.1.1. Rising Number of Government Initiatives
9.1.2. Increasing Mining Activities
9.1.3. Pollution From Power Plants
9.2. Challenges
9.2.1. Requires Frequent Maintenance
9.2.2. Clogged Filters
10. Impact of COVID-19 on South Africa Air Purifiers Market
10.1. Impact Assessment Model
10.1.1. Key Segments Impacted
10.1.2. Key Regions Impacted
10.1.3. Key Distribution Channel Impacted
11. Market Trends & Developments
11.1. Increasing Efficiency Through Technological Advancements
11.2. Rising Number of Domestic Brands
11.3. Growing Demand from Commercial Sector
11.4. Increasing Focus on Health
11.5. Rapid Increase in Air Pollution
12. Import/ Export Analysis
12.1. Top 5 Exporting Countries
12.1.1. By Value
12.2. Top 5 importing Countries
12.2.1. By Value
13. Porter’s Five Forces Model
13.1. Competitive Rivalry
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Threat of New Entrants
13.5. Threat of Substitutes
14. SWOT Analysis
14.1. Strengths
14.2. Weaknesses
14.3. Opportunities
14.4. Threats
15. Competitive Landscape
15.1. Company Profiles
15.1.1. Daikin Air Conditioning South Africa (Pty) Ltd
15.1.1.1. Company Details
15.1.1.2. Product & Services
15.1.1.3. Financials (As Reported)
15.1.1.4. Key market Focus & Geographical Presence
15.1.1.5. Recent Developments
15.1.1.6. Key Management Personnel
15.1.2. Honeywell Automation & Control Solutions South Africa Pty. Ltd.
15.1.2.1. Company Details
15.1.2.2. Product & Services
15.1.2.3. Financials (As Reported)
15.1.2.4. Key market Focus & Geographical Presence
15.1.2.5. Recent Developments
15.1.2.6. Key Management Personnel
15.1.3. Philips South Africa (Pty) Limited
15.1.3.1. Company Details
15.1.3.2. Product & Services
15.1.3.3. Financials (As Reported)
15.1.3.4. Key market Focus & Geographical Presence
15.1.3.5. Recent Developments
15.1.3.6. Key Management Personnel
15.1.4. Unilever South Africa Proprietary Limited
15.1.4.1. Company Details
15.1.4.2. Product & Services
15.1.4.3. Financials (As Reported)
15.1.4.4. Key market Focus & Geographical Presence
15.1.4.5. Recent Developments
15.1.4.6. Key Management Personnel
15.1.5. MIA South Africa (Pty) Ltd
15.1.5.1. Company Details
15.1.5.2. Product & Services
15.1.5.3. Financials (As Reported)
15.1.5.4. Key market Focus & Geographical Presence
15.1.5.5. Recent Developments
15.1.5.6. Key Management Personnel
15.1.6. Panasonic Marketing Middle East & Africa FZE
15.1.6.1. Company Details
15.1.6.2. Product & Services
15.1.6.3. Financials (As Reported)
15.1.6.4. Key market Focus & Geographical Presence
15.1.6.5. Recent Developments
15.1.6.6. Key Management Personnel
15.1.7. Samsung Electronics South Africa Proprietary Limited
15.1.7.1. Company Details
15.1.7.2. Product & Services
15.1.7.3. Financials (As Reported)
15.1.7.4. Key market Focus & Geographical Presence
15.1.7.5. Recent Developments
15.1.7.6. Key Management Personnel
15.1.8. Sharp Middle East FZE
15.1.8.1. Company Details
15.1.8.2. Product & Services
15.1.8.3. Financials (As Reported)
15.1.8.4. Key market Focus & Geographical Presence
15.1.8.5. Recent Developments
15.1.8.6. Key Management Personnel
16. Strategic Recommendations/Action Plan
16.1. Key Focus Areas
16.2. Target Regions
16.3. Target Filter Type
16.4. Target End Use
17. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

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