Smart Wearables Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F

Smart Wearables Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F


Global Smart Wearables market is anticipated to grow during the forecast period due to the growing consumer awareness towards health monitoring technologies, boom in the fitness trend across consumers, and rising demand from millennials.

Global Smart Wearables Market Scope

Smart wearables are electronic devices designed to be worn on the body, such as smartwatch, smart earwear, smart clothing, smart glasses, and others. These devices are equipped with sensors and connectivity to provide a variety of features and functions. These devices are designed to help users track their physical activity, monitor their health, and stay connected with their digital world. Smart wearables have become an integral aspect of daily routines for numerous individuals, offering convenient access to features such as heart rate monitoring, GPS tracking, and voice assistants. With the continuous advancement of technology, smart wearables are poised to evolve further, providing users with expanded capabilities to enhance their health and overall well-being.

A smartwatch offers functionalities beyond simply displaying the time, including features like fitness tracking, mobile payment capabilities, and the ability to receive notifications from various apps.

Smart ear wear refers to a category of wearable technology that includes devices such as smart earbuds and hearing aids that offer advanced features such as noise cancellation, voice assistant integration, and fitness tracking.

Smart clothing refers to garments or accessories that are equipped with electronic components, sensors, and software that enable them to collect and transmit data about the wearer, as well as provide features such as temperature control, biometric monitoring, and location tracking.

Smart glasses are wearable devices that feature an integrated display and computing capabilities, enabling users to see and interact with digital content in real time while still being able to see the physical world around them. Smart glasses have a variety of applications, including augmented reality, virtual reality, and hands-free computing.

Global Smart Wearables Market Overview

Global smart wearables market has experienced significant growth in recent years and is expected to continue to grow in the coming years. The growth of the smart wearables market is being fueled by the increasing acceptance of connected devices and the rising demand for fitness and health monitoring. These factors play a significant role in driving the expansion of the smart wearables industry. Furthermore, the increasing consumer demand for stylish and fashionable wearable devices is also driving the growth of the market.

In terms of products, smartwatches have been a driving force behind the growth of the smart wearables market in recent years. These devices have become increasingly popular due to their versatility and wide range of features, which include fitness tracking, GPS navigation, music streaming, and smartphone integration. Smartwatches have also evolved to become fashion accessories, with a variety of styles and brands available to suit different tastes and occasions. One of the key factors driving the increasing demand for smartwatches is the growing focus on health and wellness. Many consumers use smartwatches to monitor their physical activity, track their heart rate, and even monitor their sleep patterns. As more people become health-conscious and seek to adopt healthier lifestyles, smartwatches are expected to become even more popular.

Global Smart Wearables Market Drivers

Wearable technology has become more affordable and accessible in recent years, leading to increased adoption by consumers. The focus on health and wellness is also driving the demand for smart wearables, as consumers have started looking for ways to track their physical activity, monitor their health metrics, and improve their overall wellbeing. Smartwatches, in particular, have become increasingly popular due to their versatility and wide range of features, such as fitness tracking and mobile payments. The rising popularity of the Internet of Things (IoT) and the increasing integration of smart wearables with other devices is also expected to drive market growth in the coming years. Overall, the global smart wearables market is expected to continue to grow as technology advances and consumers seek out new and innovative ways to improve their daily lives.

Global Smart Wearables Market Trends

Smart wearables incorporate electronics into daily activities and adapt to changing lifestyles. The trend towards wearable technology is being driven by the ability to connect to the internet and data exchange options between networks and devices. Another trend is the integration of augmented reality (AR) and virtual reality (VR) technology in smart glasses, providing users with immersive experiences and new ways to interact with their surroundings. The trend of sustainability is likewise impacting the market, as consumers become more conscious of the environmental impact of their purchases and demand products made with eco-friendly materials. Customization is also a trend, as wearables offer greater personalization options, such as interchangeable straps, customizable watch faces, and adjustable settings. Finally, the trend of 5G connectivity is expected to have a significant impact on the market, enabling wearables to offer faster and more reliable connectivity, and enabling more advanced features. These trends are expected to shape the future of the smart wearables market, providing new opportunities for innovation and growth.

Global Smart Wearables Market Challenges

Global smart wearables market faces several challenges, including the high cost of technology, data privacy concerns, and consumer fatigue. Wearable technology can be expensive, which limits its adoption by price-sensitive consumers. Data privacy concerns also pose a challenge, as wearable devices can collect sensitive health and personal data that must be protected. Consumer fatigue is another challenge, as wearables must offer compelling features and functionality to maintain consumer interest over time. The market is also fragmented, with numerous vendors offering similar products, which can make it difficult for consumers to choose between them.

Global Smart Wearables Market Opportunities

Global smart wearables market presents several opportunities for growth and innovation. One opportunity is the increasing demand for wearable technology in the healthcare industry, particularly for remote patient monitoring and chronic disease management. Wearables offer a convenient and cost-effective way to monitor patients' vital signs and health metrics and can help healthcare providers detect and manage health issues more effectively. Another opportunity is the potential for wearables to be integrated with other technologies and products, such as voice assistants, smart home devices, and autonomous technologies, creating a more seamless and integrated user experience. The growth of the Internet of Things (IoT) and the increasing adoption of 5G technology are also expected to create new opportunities for wearables, enabling more advanced features and greater connectivity. Finally, the trend towards sustainability and eco-friendliness presents an opportunity for wearables made with eco-friendly materials or powered by renewable energy sources such as solar energy. Overall, the global smart wearables market presents several opportunities for innovation and growth, and companies that are able to capitalize on these opportunities are likely to succeed in this dynamic and rapidly evolving market.

Global Smart Wearables Market Company Profiles

Apple Inc., Ekso Bionics Holdings Inc., Cyberdyne Inc., Fitbit Inc., Transcend Information Inc., Huawei Technologies Co. Ltd, GoPro Inc., Sensoria Inc., Fossil Group Inc., and Samsung Electronics Co. Ltd, etc. are the market players in the global Smart Wearables market during the forecast period.

Global Smart Wearables Market Segmentation

The global Smart Wearables market is segmented into product, application, distribution channel, and region. Based on Product, the market is segmented into smartwatch, smart earwear, smart clothing, smart glasses, and others (head-mounted displays, smart jewelry, etc.). Based on Application, the market is segmented into lifestyle, entertainment & gaming, fitness & wellness, sports, healthcare, and others (military & defence, etc.). Based on the distribution channel, the market is segmented into multi-brand stores, supermarkets/hypermarkets, exclusive stores, online, and others (direct sales, non-retail, etc.). The market analysis also studies regional segmentation, divided into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.

Report Scope:

In this report, the global Smart Wearables market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • Smart Wearables Market, By Product:
  • Smartwatch
  • Smart Earwear
  • Smart Clothing
  • Smart Glasses
  • Others
  • Smart Wearables Market, By Application:
  • Lifestyle
  • Entertainment & Gaming
  • Fitness & Wellness
  • Sports
  • Healthcare
  • Others
  • Smart Wearables Market, By Distribution Channel:
  • Multi-brand Stores
  • Supermarkets/Hypermarkets
  • Exclusive Stores
  • Online
  • Others
  • Smart Wearables Market, By Region:
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Turkey
  • South America
  • Brazil
  • Argentina
  • Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global Smart Wearables market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Respondent Demographics
4.1.1. By Gender
4.1.2. By Age
4.1.3. By Occupation
4.2. Brand Awareness
4.3. Factors Influencing Purchase Decision
4.4. Challenges Faced After Purchase
5. Global Smart Wearables Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Market Share Analysis (Smartwatch, Smart Earwear, Smart Clothing, Smart Glasses, and Others (Head-mounted Displays, Smart Jewelry, etc.))
5.2.2. By Application Market Share Analysis (Lifestyle, Entertainment & Gaming, Fitness & Wellness, Sports, Healthcare, and Others (Military & Deference, etc.))
5.2.3. By Distribution Channel Market Share Analysis (Multi-brand Stores, Supermarkets/Hypermarkets, Exclusive Stores, Online, and Others (Direct Sales, Non-Retail, etc.))
5.2.4. By Regional Market Share Analysis
5.2.4.1. Asia-Pacific Market Share Analysis
5.2.4.2. North America Market Share Analysis
5.2.4.3. Europe Market Share Analysis
5.2.4.4. Middle East & Africa Market Share Analysis
5.2.4.5. South America Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Smart Wearables Mapping & Opportunity Assessment
5.3.1. By Product Market Mapping & Opportunity Assessment
5.3.2. By Application Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. Asia-Pacific Smart Wearables Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Market Share Analysis
6.2.2. By Application Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. China Smart Wearables Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Market Share Analysis
6.2.4.1.2.2. By Application Market Share Analysis
6.2.4.1.2.3. By Distribution Channel Market Share Analysis
6.2.4.2. India Smart Wearables Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Market Share Analysis
6.2.4.2.2.2. By Application Market Share Analysis
6.2.4.2.2.3. By Distribution Channel Market Share Analysis
6.2.4.3. Japan Smart Wearables Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Market Share Analysis
6.2.4.3.2.2. By Application Market Share Analysis
6.2.4.3.2.3. By Display Technology Market Share Analysis
6.2.4.3.2.4. By Distribution Channel Market Share Analysis
6.2.4.4. South Korea Smart Wearables Market Outlook
6.2.4.4.1. Market Size & Forecast
6.2.4.4.1.1. By Value
6.2.4.4.2. Market Share & Forecast
6.2.4.4.2.1. By Product Market Share Analysis
6.2.4.4.2.2. By Application Market Share Analysis
6.2.4.4.2.3. By Distribution Channel Market Share Analysis
6.2.4.5. Australia Smart Wearables Market Outlook
6.2.4.5.1. Market Size & Forecast
6.2.4.5.1.1. By Value
6.2.4.5.2. Market Share & Forecast
6.2.4.5.2.1. By Product Market Share Analysis
6.2.4.5.2.2. By Application Market Share Analysis
6.2.4.5.2.3. By Distribution Channel Market Share Analysis
7. North America Smart Wearables Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Market Share Analysis
7.2.2. By Application Market Share Analysis
7.2.3. By Distribution Channel Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. United States Smart Wearables Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Product Market Share Analysis
7.2.4.1.2.2. By Application Market Share Analysis
7.2.4.1.2.3. By Distribution Channel Market Share Analysis
7.2.4.2. Canada Smart Wearables Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Product Market Share Analysis
7.2.4.2.2.2. By Application Market Share Analysis
7.2.4.2.2.3. By Distribution Channel Market Share Analysis
7.2.4.3. Mexico Smart Wearables Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Product Market Share Analysis
7.2.4.3.2.2. By Application Market Share Analysis
7.2.4.3.2.3. By Distribution Channel Market Share Analysis
8. Europe Smart Wearables Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Market Share Analysis
8.2.2. By Application Market Share Analysis
8.2.3. By Distribution Channel Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. Germany Smart Wearables Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Product Market Share Analysis
8.2.4.1.2.2. By Application Market Share Analysis
8.2.4.1.2.3. By Distribution Channel Market Share Analysis
8.2.4.2. France Smart Wearables Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Product Market Share Analysis
8.2.4.2.2.2. By Application Market Share Analysis
8.2.4.2.2.3. By Distribution Channel Market Share Analysis
8.2.4.3. United Kingdom Smart Wearables Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Product Market Share Analysis
8.2.4.3.2.2. By Application Market Share Analysis
8.2.4.3.2.3. By Distribution Channel Market Share Analysis
8.2.4.4. Italy Smart Wearables Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Product Market Share Analysis
8.2.4.4.2.2. By Application Market Share Analysis
8.2.4.4.2.3. By Distribution Channel Market Share Analysis
8.2.4.5. Spain Smart Wearables Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Product Market Share Analysis
8.2.4.5.2.2. By Application Market Share Analysis
8.2.4.5.2.3. By Distribution Channel Market Share Analysis
9. Middle East & Africa Smart Wearables Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Market Share Analysis
9.2.2. By Application Market Share Analysis
9.2.3. By Distribution Channel Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Saudi Arabia Smart Wearables Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Product Market Share Analysis
9.2.4.1.2.2. By Application Market Share Analysis
9.2.4.1.2.3. By Distribution Channel Market Share Analysis
9.2.4.2. UAE Smart Wearables Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Product Market Share Analysis
9.2.4.2.2.2. By Application Market Share Analysis
9.2.4.2.2.3. By Distribution Channel Market Share Analysis
9.2.4.3. South Africa Smart Wearables Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Product Market Share Analysis
9.2.4.3.2.2. By Application Market Share Analysis
9.2.4.3.2.3. By Distribution Channel Market Share Analysis
9.2.4.4. Turkey Smart Wearables Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Product Market Share Analysis
9.2.4.4.2.2. By Application Market Share Analysis
9.2.4.4.2.3. By Distribution Channel Market Share Analysis
10. South America Smart Wearables Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Market Share Analysis
10.2.2. By Application Market Share Analysis
10.2.3. By Distribution Channel Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Brazil Smart Wearables Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Product Market Share Analysis
10.2.4.1.2.2. By Application Market Share Analysis
10.2.4.1.2.3. By Distribution Channel Market Share Analysis
10.2.4.2. Colombia Smart Wearables Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Product Market Share Analysis
10.2.4.2.2.2. By Application Market Share Analysis
10.2.4.2.2.3. By Distribution Channel Market Share Analysis
10.2.4.3. Argentina Smart Wearables Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Product Market Share Analysis
10.2.4.3.2.2. By Application Market Share Analysis
10.2.4.3.2.3. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Increasing awareness and adoption of fitness and health tracking
11.1.2. Growing demand for connected devices
11.1.3. Rising demand for smartwatches
11.2. Challenges
11.2.1. Interoperability and compatibility
11.2.2. Limited Battery Life
12. Market Trends & Developments
12.1. Augmented reality (AR) and virtual reality (VR) applications
12.2. Biometric authentication
12.3. Wearables for workplace safety
12.4. Remote patient monitoring
12.5. Integration with voice assistants
13. SWOT Analysis
13.1. Strengths
13.2. Weaknesses
13.3. Opportunities
13.4. Threats
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Apple Inc.
14.1.1.1. Company Details
14.1.1.2. Product & Services
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Ekso Bionics Holdings Inc.
14.1.2.1. Company Details
14.1.2.2. Product & Services
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Cyberdyne Inc.
14.1.3.1. Company Details
14.1.3.2. Product & Services
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Fitbit Inc.
14.1.4.1. Company Details
14.1.4.2. Product & Services
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Transcend Information Inc.
14.1.5.1. Company Details
14.1.5.2. Product & Services
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Huawei Technologies Co. Ltd
14.1.6.1. Company Details
14.1.6.2. Product & Services
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. GoPro Inc.
14.1.7.1. Company Details
14.1.7.2. Product & Services
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Sensoria Inc.
14.1.8.1. Company Details
14.1.8.2. Product & Services
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Fossil Group Inc.
14.1.9.1. Company Details
14.1.9.2. Product & Services
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Samsung Electronics Co. Ltd
14.1.10.1. Company Details
14.1.10.2. Product & Services
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Product
15.3. Target Distribution Channel
16. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings