Singapore Water Purifiers Market

Singapore Water Purifiers Market, By Type (Countertop, Under Sink, Faucet Mount, and Others (Pitchers, Tankless & Smart Purifiers, etc.)), By Technology (RO, UF, UV) By End Use (Residential and Commercial), By Sales Channel (Distributors/Dealers, Multi-Branded Stores, Online, Supermarkets/Hypermarkets, and Others (Plumbers & Direct Sales, etc.)), By Region, By Company, Forecast & Opportunities, 2018-2028F


The Singapore water purifiers market is expected to be driven by industrial effluent and domestic wastewater, which lead to degrading the quality of water. In addition, industrial effluent contains chemicals and organic pollutants. Similarly, domestic wastewater primarily contains organic pollutants in the form of suspended and dissolved solids. Therefore, remineralization of water for better water quality has led to an increase in market demand during the forecast period.

Increasing awareness among the population to drink clean water is caused by the poor water supply and limited water resources, which is boosting the market demand for water purifiers in the region. As a result, the government takes the initiative to implement the right efforts for better purification of water. Singapore's sewerage system is governed by the national environment agency (NEA), which controls water quality and pollution. Therefore, there is the possibility of water contamination at various levels, such as local pipe connections, local storage, and so on; the filtered water contains less fluoride: 0.1 mg/l compared with 0.5 mg/l in the tap water. The market demand will increase in the anticipated years to meet the demand for pure drinking water.

To support innovative efforts in water technology and resource circularity, the government has committed USD220 million under the Research, Innovation, and Enterprise 2025 (RIE2025) Urban Solutions & Sustainability (USS) area. The goal is to maximize scarce resources to accomplish with the aid of these initiatives. The funds invested in these Centers of Excellence will be used to create water-related solutions with a big impact. For instance, NEWRI has implemented nine innovations under RIE 2020 that have both local and international applications in areas such as water purification and have anchored investments from international corporations in Singapore, which has increased market demand.

Innovative Technology to Boost the Market

The company has revealed its expansion plans in the presence of strong growth and rising demand in the local market. In addition to its expansion, the water purifier company is preparing to launch a series of new products aimed at improving user experience and elevating home designs. For instance, in 2021, Namiton Pte. Ltd. launched a special water purifier with a hollow fiber nanofiltration membrane (HFNM), pushing the envelope with membrane technology innovation. This commercial drinking water solution boasts a host of excellent features, including ultra-low pressure, large flux, and selective ion removal. The new model will remove 99.99% of suspended particles, microorganisms, bacteria, viruses, heavy metals, and other potentially harmful substances from water while retaining trace minerals beneficial to the human body.

Increasing Industrial Effluent to Boost the Market Growth


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Construction projects increase the possibility of harmful pollutants getting released into open drains, canals, and rivers. Poor waste management by park visitors, particularly in exposed places, will also have a significant impact on the water quality. On the contrary, an extensive fogging program may be used in the neighboring residential areas due to concerns about dengue associated with still water. Although this attempts to stop mosquitoes from breeding, the chemicals released into streams could contaminate and degrade the water quality, which has led to an impact on water sources which led to increased market demand.

Growing Heath Concerns among Consumers to Boost the Market

Water purifiers are used to clean water so that it is fit for drinking and other uses like bathing, washing, etc. Water is contaminated since it is obtained from several sources that are open. To stop the spread of diseases transmitted by contaminated water, the water is treated before it enters homes and commercial spaces. Microscopic organisms, such as viruses and bacteria, enter the body through contaminated water and cause waterborne illnesses. Among other things, using contaminated water for drinking, washing clothes, and food preparation might result in the transmission of these diseases. Water purifiers can be put in both residential and commercial areas to clean the water, preventing the spread of water-related diseases.

Market Segmentation

The water purifier market is segmented based on type, technology, end-use, and by sales channel. Based on type, the market is divided into countertop, under sink, faucet mount & others (pitchers, tankless & smart filter, etc.)). Based on technology, the market is divided into RO, UF, and UV. Based on end use, the market is segmented into residential and commercial. Based on sales channels, the market is fragmented into distributors/dealers, multi-branded stores, online, supermarkets/hypermarkets, and others (plumbers & direct sales, etc.))

Company Profiles

Philips Singapore Pte Ltd., Namiton Pte. Ltd. NOVITA SG PTE LTD, HOME HEDGE PTE LTD, Aqua Kent Singapore, HYDROFLUX MARKETING PTE LTD, STERRA TECH PTE. LTD., Wells Singapore, BRITA Hong Kong Limited, XIAOMI TECHNOLOGIES SINGAPORE PTE. LTD, are among the major market players in the platform that lead the market growth of the Singapore water purifiers market.

Report Scope:

In this report, the Singapore water purifier market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • Singapore Water Purifiers Market, By Type:
  • Countertop
  • Under Sink
  • Faucet Mount
  • Others
  • Singapore Water Purifiers Market, By Technology:
  • RO
  • UF
  • UV
  • Singapore Water Purifiers Market, By End Use:
  • Residential
  • Commercial
  • Singapore Water Purifiers Market, By Sales Channel:
  • Distributors/Dealers
  • Multi-Branded Stores
  • Online
  • Supermarkets/Hypermarkets
  • Others
  • Singapore Water Purifiers Market, By Region:
  • Central Region
  • North-East Region
  • East Region
  • West Region
  • North Region
  • Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Singapore water purifiers market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Preferred Way for Heating Water
4.4. Brand Awareness
4.5. Sources of Awareness
4.6. Factors Influencing Purchase Decision
4.7. Challenges Faced Post Purchase
5. Singapore Water Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Countertop, Under Sink, Faucet Mount and Others (Pitcher, Tankless & Smart Filter, etc.)
5.2.2. By Technology Market Share Analysis (RO, UF, UV)
5.2.3. By End Use Market Share Analysis (Residential and Commercial)
5.2.4. By Sales Channel Market Share Analysis (Distributors/Dealers, Multi-Branded Stores, Online, Supermarkets/Hypermarkets, and Others (Plumbers & Direct sales, etc.))
5.2.5. By Regional Market Share Analysis
5.2.5.1. Central Region Market Share Analysis
5.2.5.2. North-East Region Market Share Analysis
5.2.5.3. East Region Market Share Analysis
5.2.5.4. West Region Market Share Analysis
5.2.5.5. North Region Market Share Analysis
5.2.6. By Company Market Share Analysis
5.3. Singapore Water Purifiers Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Technology Market Mapping & Opportunity Assessment
5.3.3. By End Use Market Mapping & Opportunity Assessment
5.3.4. By Sales Channel Market Mapping & Opportunity Assessment
5.3.5. By Region Market Mapping & Opportunity Assessment
6. Singapore Countertop Water Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Technology Market Share Analysis
6.2.2. By End Use Market Share Analysis
6.2.3. By Sales Channel Market Share Analysis
6.3. Product Benchmarking (Best Selling SKUs)
7. Singapore Under Sink Water Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Technology Market Share Analysis
7.2.2. By End Use Market Share Analysis
7.2.3. By Sales Channel Market Share Analysis
7.3. Product Benchmarking (Best Selling SKUs)
8. Singapore Faucet Mount Water Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Technology Market Share Analysis
8.2.2. By End Use Market Share Analysis
8.2.3. By Sales Channel Market Share Analysis
8.3. Product Benchmarking (Best Selling SKUs)
9. Market Dynamics
9.1. Drivers
9.1.1. Scarcity of safe drinking water
9.1.2. Rising awareness of waterborne diseases
9.1.3. Rising contamination of water due to urbanization.
9.2. Challenge
9.2.1. High Maintenance cost.
9.2.2. High Competition
10. Impact of COVID-19 on Singapore Water Purifiers Market
10.1. Impact Assessment Model
10.1.1. Key Segments Impacted
10.1.2. Key Regions Impacted
11. Market Trends & Developments
11.1. Increasing demand for smart purifiers
11.2. Rising demand for industrial water purifiers
11.3. Growing promotional activities
12. Porter’s Five Forces Model
12.1. Competitive Rivalry
12.2. Bargaining Power of Buyers
12.3. Bargaining Power of Suppliers
12.4. Threat of New Entrants
12.5. Threat of Substitutes
13. SWOT Analysis
13.1. Strengths
13.2. Weaknesses
13.3. Opportunities
13.4. Threats
14. Import Export Analysis
14.1. Top 5 Import Countries
14.1.1. By Value
14.2. Top 5 Export Countries
14.2.1. By Value
15. Policy & Regulatory Landscape
16. Singapore Economic Profile
17. Competitive Landscape
17.1. Company Profiles
17.1.1. Philips Singapore Pte Ltd.
17.1.1.1. Company Details
17.1.1.2. Product & Services
17.1.1.3. Financials (As Reported)
17.1.1.4. Key Market Focus & Geographical Presence
17.1.1.5. Recent Developments
17.1.1.6. Key Management Personnel
17.1.2. Namiton Pte. Ltd.
17.1.2.1. Company Details
17.1.2.2. Product & Services
17.1.2.3. Financials (As Reported)
17.1.2.4. Key Market Focus & Geographical Presence
17.1.2.5. Recent Developments
17.1.2.6. Key Management Personnel
17.1.3. NOVITA SG PTE LTD
17.1.3.1. Company Details
17.1.3.2. Product & Services
17.1.3.3. Financials (As Reported)
17.1.3.4. Key Market Focus & Geographical Presence
17.1.3.5. Recent Developments
17.1.3.6. Key Management Personnel
17.1.4. HOME HEDGE PTE LTD
17.1.4.1. Company Details
17.1.4.2. Product & Services
17.1.4.3. Financials (As Reported)
17.1.4.4. Key Market Focus & Geographical Presence
17.1.4.5. Recent Developments
17.1.4.6. Key Management Personnel
17.1.5. Aqua Kent Singapore
17.1.5.1. Company Details
17.1.5.2. Product & Services
17.1.5.3. Financials (As Reported)
17.1.5.4. Key Market Focus & Geographical Presence
17.1.5.5. Recent Developments
17.1.5.6. Key Management Personnel
17.1.6. HYDROFLUX MARKETING PTE LTD
17.1.6.1. Company Details
17.1.6.2. Product & Services
17.1.6.3. Financials (As Reported)
17.1.6.4. Key Market Focus & Geographical Presence
17.1.6.5. Recent Developments
17.1.6.6. Key Management Personnel
17.1.7. STERRA TECH PTE. LTD.
17.1.7.1. Company Details
17.1.7.2. Product & Services
17.1.7.3. Financials (As Reported)
17.1.7.4. Key Market Focus & Geographical Presence
17.1.7.5. Recent Developments
17.1.7.6. Key Management Personnel
17.1.8. BRITA Hong Kong Limited
17.1.8.1. Company Details
17.1.8.2. Product & Services
17.1.8.3. Financials (As Reported)
17.1.8.4. Key Market Focus & Geographical Presence
17.1.8.5. Recent Developments
17.1.8.6. Key Management Personnel
17.1.9. Wells Singapore
17.1.9.1. Company Details
17.1.9.2. Product & Services
17.1.9.3. Financials (As Reported)
17.1.9.4. Key Market Focus & Geographical Presence
17.1.9.5. Recent Developments
17.1.9.6. Key Management Personnel
17.1.10. XIAOMI TECHNOLOGIES SINGAPORE PTE. LTD
17.1.10.1. Company Details
17.1.10.2. Product & Services
17.1.10.3. Financials (As Reported)
17.1.10.4. Key Market Focus & Geographical Presence
17.1.10.5. Recent Developments
17.1.10.6. Key Management Personnel
18. Strategic Recommendations/Action Plan
18.1. Key Focus Areas
18.2. Target Regions
18.3. Target Type
18.4. Target Sales Channel
19. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

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