Singapore Air Purifier Market

Singapore Air Purifier Market By Filter Type (HEPA + Activated Carbon, HEPA + Activated Carbon + Pre-Filter, HEPA + Pre-Filter, Activated Carbon + Pre-Filter, Others (HEPA, Activated Carbon)), By Distribution Channel (Supermarkets/Hypermarkets, Multi-branded Stores, Exclusive Stores, Online, and Others (Direct Sales)), By End-Use (Commercial, Industrial, and Residential), By Region, By Company, Forecast & Opportunities, 2018-2028F


The Singapore air purifier market size is anticipated to grow at an impressive CAGR during the forecast period owing to factors such as rising adoption of air pollution control equipment, increasing airborne diseases, and growing demand for technology-based devices.

The air purifier is a device that eliminates impurities from the air in a space to enhance indoor air quality. These products are frequently marketed as helping allergy and asthmatic sufferers, as well as reducing or eliminating secondhand smoke. A serious and urgent threat to the public's health is air pollution. According to the WHO, exposure to fine particles in contaminated air causes an estimated 7 million deaths annually and is linked to conditions such as pneumonia, heart disease, lung cancer, stroke, and chronic obstructive pulmonary disease.

According to Environmental Health Perspectives, living in heavily polluted locations, like those close to highways or airports, has been associated with increased respiratory conditions and dangerous infections. Since an air purifier circulates clean air back into the space after passing contaminated air through several filters, it can help with various indoor air contaminants. An air purifier may assist in lessening the quantity of these pollutants that people breathe in if users use chemical cleansers or have appliances in their house that generate ozone or other contaminants.

A network of air monitoring stations located around Singapore is used to keep an eye on the local air quality. Particulate matter (PM10), fine particulate matter (PM2.5), sulfur dioxide (SO2), nitrogen dioxide (NO2), ozone (O3), and carbon monoxide (CO) concentrations are measured by the monitoring stations (CO). The Pollutant Standards Index is based on these six pollutant criteria (PSI). Human health and quality of life are impacted by the air quality. As a result, the myENV iPhone and Android app, as well as the Haze microsite, publish hourly reports of the 24-hour Pollutant Standards Index (PSI) values for the five areas of Singapore. Additionally, the readings of pollution concentrations are frequently posted on the Haze website.

The airborne spores that mould fungus release into the air to spread its seeds can be captured by air purifiers. Since mould spores can be as small as four microns, according to research published in Plos Pathogens, having an air purifier with HEPA filters in your house should help to limit the number of mould spores in the air. According to the World Health Organization (WHO), the recommended average PM2.5 exposure level should be less than 10 mg/m3, as higher exposure increases the risk of contracting a number of diseases.

New Products Launch Fuels the Market Growth

Singaporean manufacturers are focusing on making and offering innovative products for customers. For instance, in 2021, LG launched the Puricare Aero Tower air purifier in Singapore. The LG PuriCare AeroTower is a feature-rich appliance with a contemporary design that boasts numerous modes and cleaner, fresher air. The PuriCare AeroTower offers three modes by design. With the ability to blast air up to 30°C and LG claiming that it could raise the room temperature by 5°C in just five minutes, the Heating Mode is perfect for people who frequently feel cold. Fan Mode performs as stated on the label, but it also offers additional control with 10 air intensity settings. Diffusion Mode, last but not least, aims to provide filtered air both upward and outward.

Technological Advancements Fuel the Market Growth

In these times, everyone wants new and different technologies for using the products for their convenience and for effective results. For instance, a multifaceted strategy has been implemented at Singapore Changi Airport (SIN) to fend off the more contagious COVID-19 strain. Changi has implemented cutting-edge technologies to improve indoor air quality in its terminal buildings and has established the segregation of airport staff based on their exposure risk. The air conditioning system filters in all passenger terminals have been updated from MERV-7-rated models to MERV-14-rated ones since the start of COVID-19. Approximately 85% of the airborne particles between 0.3 and 1.0 micrometers in size, or smaller than a COVID-19 particle in a respiratory droplet, may be efficiently removed by these higher-grade filters. Therefore, the adoption of technologies for improving air quality fuels the market of filters, which further fuels the demand for air purifiers in Singapore market.

Increasing Pollution Concerns Aids Market Growth

For social and economic reasons, infectious diseases brought on by airborne bacteria and viruses are a serious issue. According to WHO data, low- and middle-income countries experience the worst exposures, with 99% of the world's population breathing air that is high in pollutants and exceeds WHO guideline limits. During the coronavirus pandemic, the relevance of this occurrence is particularly apparent. One effect is the increased interest in the market for air purifiers, which led to a notable increase in the number of these devices sold. The Asia Clean Blue Skies Program (ACBSP) was established by the Asian Development Bank (ADB) to expand ADB's efforts in enhancing air quality across Asia and the Pacific. Launched at the Fourth Asia Pacific Clean Air Partnership joint forum in the Republic of Korea, the ACBSP will assist developing member countries (DMCs) of the Asian Development Bank (ADB) in developing policies and plans to encourage investments in projects that improve air quality, such as greenhouse gas reduction in the energy, agriculture, transport, industrial, and urban development sectors, among others. Over the last eight years, ADB has funded more than USD 2.5 billion in initiatives in the region's fight against air pollution. Therefore, various institutions and companies are focusing on reducing air pollution by increasing investments and launching new air purifiers in the market, which further fuels the demand for air purifiers in the market.

Market Segmentation

Singapore air purifier market is segmented into filter type, distribution channel, end-use, region, and company. Based on type, the market is segmented into HEPA + activated carbon, HEPA + activated carbon + pre-filter, HEPA + pre-filter, activated carbon + pre-filter, and others. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, multi-branded stores, exclusive stores, online, and others. Based on end-use, the market is segmented into commercial, industrial, and residential. Based on region, the market is segmented into Central, North-East, East, West, and North regions.

Market Players

Philips Singapore Pte Ltd., Samsung Electronics Singapore Pte. Ltd. (SESP), LG Electronics Singapore Pte. Ltd.(LGESL), Xiaomi Technologies Singapore Pte. LTD., Electrolux S.E.A. Pte Ltd, Daikin Airconditioning (Singapore) Pte Ltd., Sharp Singapore Electronics Corporation Pte. Ltd., Arovast Corporation (Levoit), Sterra, Futur Living Pte. Ltd. are the major market players in Singapore air purifier market.

Report Scope:

In this report, the Singapore air purifier market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
  • Singapore Air Purifier Market, By Filter Type:
  • HEPA + Activated Carbon
  • HEPA + Activated Carbon + Pre-Filter
  • HEPA + Pre-Filter
  • Activated Carbon + Pre-Filter
  • Others
  • Singapore Air Purifier Market, By Distribution Channel:
  • Supermarkets/Hypermarkets
  • Multi-branded Stores
  • Exclusive Stores
  • Online
  • Others
  • Singapore Air Purifier Market, By End-Use:
  • Commercial
  • Industrial
  • Residential
  • Singapore Air Purifier Market, By Region:
  • Central
  • North-East
  • East
  • West
  • North
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Singapore air purifier market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Frequency Of Usage
4.5. Brand Satisfaction
4.6. Factors Influencing Purchase Decision
4.7. Customer Satisfaction
4.8. Challenges Faced Post Purchase
5. Singapore Air Purifier Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Filter Type Market Share Analysis (HEPA + Activated Carbon, HEPA + Activated Carbon + Pre-Filter, HEPA + Pre-Filter, Activated Carbon + Pre-Filter, Others (HEPA, Activated Carbon))
5.2.2. By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Multi-branded Stores, Exclusive Stores, Online, and Others (Direct Sales))
5.2.3. By End-Use Market Share Analysis (Commercial, Industrial & Residential)
5.2.4. By Region Market Share Analysis
5.2.4.1. Central Market Share Analysis
5.2.4.2. North-East Market Share Analysis
5.2.4.3. East Market Share Analysis
5.2.4.4. West Market Share Analysis
5.2.4.5. North Market Share Analysis
5.2.5. By Company Market Share Analysis
5.3. Singapore Air Purifier Market Mapping & Opportunity Assessment
5.3.1. By Filter Type Market Mapping & Opportunity Assessment
5.3.2. By Distribution Channel Mapping & Opportunity Assessment
5.3.3. By End-Use Market Mapping & Opportunity Assessment
5.3.4. By Region Market Mapping & Opportunity Assessment
6. Singapore HEPA + Activated Carbon Air Purifier Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Filter Type Market Share Analysis
6.2.2. By Distribution Channel Market Share Analysis
6.2.3. By End-Use Market Share Analysis
7. Singapore HEPA + Activated Carbon + Pre-Filter Air Purifier Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Filter Type Market Share Analysis
7.2.2. By Distribution Channel Market Share Analysis
7.2.3. By End-Use Market Share Analysis
8. Singapore HEPA + Pre-Filter Air Purifier Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Filter Type Market Share Analysis
8.2.2. By Distribution Channel Market Share Analysis
8.2.3. By End-Use Market Share Analysis
9. Singapore Activated Carbon + Pre-Filter Air Purifier Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By Filter Type Market Share Analysis
9.2.2. By Distribution Channel Market Share Analysis
9.2.3. By End-Use Market Share Analysis
10. Market Dynamics
10.1. Drivers
10.1.1. Increase in the number of product launches
10.1.2. Growing health consciousness
10.2. Challenges
10.2.1. High maintenance cost
10.2.2. Increasing demand of air sanitizers
11. Impact of COVID-19 on Singapore Air Purifier Market
11.1. Impact Assessment Model
11.1.1. Key Segments Impacted
11.1.2. Key Regions Impacted
11.1.3. Key Distribution Channel Impacted
12. Market Trends & Developments
12.1. Rising Pollution Concerns
12.2. Increasing Fatalities due to respiratory diseases
12.3. Surging Use of HEPA Technology
12.4. Product Innovations
13. SWOT Analysis
13.1. Strengths
13.2. Weaknesses
13.3. Opportunities
13.4. Threats
14. Import & Export Analysis
14.1. Top 5 Exporting Countries
14.1.1. By Value
14.1.2. By Volume
14.2. Top 5 Importing Countries
14.2.1. By Value
14.2.2. By Volume
15. Porter’s Five Forces Model
15.1. Competitive Rivalry
15.2. Bargaining Power of Buyers
15.3. Bargaining Power of Suppliers
15.4. Threat of New Entrants
15.5. Threat of Substitutes
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Philips Singapore Pte Ltd.
16.1.1.1. Company Details
16.1.1.2. Products & Services
16.1.1.3. Financials (As Reported)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. Samsung Electronics Singapore Pte. Ltd. (SESP)
16.1.2.1. Company Details
16.1.2.2. Products & Services
16.1.2.3. Financials (As Reported)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. LG Electronics Singapore Pte.Ltd.(LGESL)
16.1.3.1. Company Details
16.1.3.2. Products & Services
16.1.3.3. Financials (As Reported)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. XIAOMI TECHNOLOGIES SINGAPORE PTE. LTD.
16.1.4.1. Company Details
16.1.4.2. Products & Services
16.1.4.3. Financials (As Reported)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. Electrolux S.E.A. Pte Ltd
16.1.5.1. Company Details
16.1.5.2. Products & Services
16.1.5.3. Financials (As Reported)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Daikin Airconditioning (Singapore) Pte Ltd.
16.1.6.1. Company Details
16.1.6.2. Products & Services
16.1.6.3. Financials (As Reported)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. Sharp Singapore Electronics Corporation Pte. Ltd.
16.1.7.1. Company Details
16.1.7.2. Products & Services
16.1.7.3. Financials (As Reported)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Arovast Corporation (Levoit)
16.1.8.1. Company Details
16.1.8.2. Products & Services
16.1.8.3. Financials (As Reported)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. Sterra
16.1.9.1. Company Details
16.1.9.2. Products & Services
16.1.9.3. Financials (As Reported)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. Futur Living Pte Ltd
16.1.10.1. Company Details
16.1.10.2. Products & Services
16.1.10.3. Financials (As Reported)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Countries
17.3. Target Filter Type
17.4. Target End Use
18. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

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