Saudi Arabia Personal Grooming Market, By Product Type (By Female {Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers}, By Males {Shavers and Trimmers}), By End User (Individual Customer and Institutional Customer), By Distribution Chann

Saudi Arabia Personal Grooming Market, By Product Type (By Female {Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers}, By Males {Shavers and Trimmers}), By End User (Individual Customer and Institutional Customer), By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail, and Institutional Sales), By Region, Competition Forecast & Opportunities, 2027

Saudi Arabia personal grooming market is expected to witness growth at a steady CAGR in the forecast period, 2023 to 2027. Factors such as the rise in the disposable income of middle-class families and growing beauty consciousness among consumers primarily drive the demand for Saudi Arabia personal grooming market. The fact that male consumers are more likely to visit a barbershop or a hair care personal grooming center for their haircut, shaving, and beard trimming needs while adhering to their personal and religious beliefs about facial hair contributes to the market growth. Also, the growing demand for herbal poroducts and the adoption of innovative packaging technologies are expected to influence the market demand positively in the next five years.

Saudi Arabia personal grooming market is segmented into product type, end user, distribution channel, competitive landscape, and regional distribution. Based on Distribution Channel, the market is divided into multi-branded electronic stores, exclusive brand stores, supermarkets/hypermarkets, online retail, and institutional sales. Supermarkets/Hypermarkets are expected to account for significant market share in the forecast period, 2023-2027. The wide availability of the products and the huge footfall of people in these markets are driving the sales of personal grooming products. Consumers are able to avail lucrative discounts on the purchase of products in supermarkets/hypermarkets.

The major players operating in the Saudi Arabia personal grooming market are Philips KSA, Panasonic Middle East, Procter & Gamble SA (Pty) Ltd, GEEPAS KSA, Conair, Dyson Saudi Arabia, Wahl Clipper, Ali Zaid Al Quraishi & Brothers Company Ltd. (Remington), among others.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022E

Forecast Period: 2023F-2027F

Objective of the Study:

  • To analyze the historical growth in the market size of Saudi Arabia personal grooming market from 2017 to 2021.
  • To estimate and forecast the market size of Saudi Arabia personal grooming market from 2022E to 2027F and growth rate until 2027F.
  • To classify and forecast Saudi Arabia personal grooming market based on product type, end user, distribution channel, regional distribution, and competitional landscape.
  • To identify dominant region or segment in the Saudi Arabia personal grooming market.
  • To identify drivers and challenges for Saudi Arabia personal grooming market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Saudi Arabia personal grooming market.
  • To identify and analyze the profile of leading players operating in Saudi Arabia personal grooming market.
  • To identify key sustainable strategies adopted by market players in Saudi Arabia personal grooming market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers, and partners across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of Saudi Arabia personal grooming market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Personal grooming products manufacturers, end users, and other stakeholders
  • Distributers and suppliers of the products and other stakeholders
  • Organizations, forums, and alliances related to personal grooming products
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Saudi Arabia personal grooming market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • Saudi Arabia Personal Grooming Market, By Product Type:
  • Female Grooming
  • Hair Dryers
  • Hair Straighteners
  • Hair Curlers
  • Trimmers & Shavers
  • Male Grooming
  • Shavers
  • Trimmers
  • Saudi Arabia Personal Grooming Market, By End User:
  • Individual Customer
  • Institutional Customer
  • Saudi Arabia Personal Grooming Market, By Distribution Channel:
  • Multi-branded Electronic Stores
  • Exclusive Brand Stores
  • Supermarkets/Hypermarkets
  • Online Retail
  • Institutional Sales
  • Saudi Arabia Personal Grooming Market, By Region:
  • Western Region
  • Northern & Central Region
  • Eastern Region
  • Southern Region
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Saudi Arabia Personal Grooming market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Female Grooming: An Introduction & Classification
2. Research Methodology
3. Executive Summary
4. Voice of Customer- Female
5. Saudi Arabia Female Grooming Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Product Type (Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers)
5.2.2. By End User (Individual Customer and Institutional Customer)
5.2.3. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)
5.2.4. By Region
5.2.5. By Company (2021)
5.3. Market Attractiveness Index (By Product Type, End User, Distribution Channel and Region)
6. Saudi Arabia Hair Dryers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Product Type (Corded Vs Cordless)
6.2.2. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)
6.3. Pricing Analysis
7. Saudi Arabia Hair Straighteners Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Product Type (Ceramic, Titanium and Tourmaline)
7.2.2. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)
7.3. Pricing Analysis
8. Saudi Arabia Hair Curlers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Product Type (Curlers Vs Crimpers)
8.2.2. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)
8.3. Pricing Analysis
9. Saudi Arabia Hair Trimmers & Shavers Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)
9.3. Pricing Analysis
10. Male Grooming: An Introduction & Classification
11. Research Methodology
12. Voice of Customer-Male
13. Executive Summary
14. Saudi Arabia Male Grooming Market Outlook
14.1. Market Size & Forecast
14.1.1. By Value & Volume
14.2. Market Share & Forecast
14.2.1. By Product Type (Shavers and Trimmers)
14.2.2. By End User (Individual Customer Vs Institutional Customer)
14.2.3. By Distribution Channel (Multi-branded electronic stores, Exclusive Brand Stores, Supermarket/Hypermarkets, Traditional Retail, Online Retail, Institutional Sales)
14.2.4. By Region
14.2.5. By Company
14.3. Market Attractiveness Index (By Product Type, End User, Distribution Channel and Region)
15. Saudi Arabia Shavers Market Outlook
15.1. Market Size & Forecast
15.1.1. By Value & Volume
15.2. Market Share & Forecast
15.2.1. By Product Type (Electric Rotary Shavers, Electric Foil Shavers, Non-Electric Shavers/Razors)
15.2.2. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Traditional Retail, Supermarkets/Hypermarkets, Online Retail, Institutional Sales)
15.3. Pricing Analysis
16. Saudi Arabia Trimmers Market Outlook
16.1. Market Size & Forecast
16.1.1. By Value & Volume
16.2. Market Share & Forecast
16.2.1. By Connectivity (Corded and Cordless)
16.2.2. By Product Type (Beard trimmers, Hair trimmers/clippers, Nose & ear trimmers)
16.2.3. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail, Institutional Sales)
16.3. Pricing Analysis
17. COVID-19 Impact on Saudi Arabia Personal Grooming Market
18. Supply Chain Analysis
19. Import & Export Analysis
20. Market Dynamics
20.1. Drivers
20.2. Challenges
21. Market Trends & Development
22. Policy & Regulatory Landscape
23. Saudi Arabia Economic Profile
24. Competitive Landscape
24.1. Competition Outlook
24.2. Company Profiles
24.2.1. Philips KSA
24.2.2. Panasonic Middle East
24.2.3. Procter & Gamble SA (Pty) Ltd
24.2.4. GEEPAS KSA
24.2.5. Conair
24.2.6. Dyson Saudi Arabia
24.2.7. Wahl Clipper
24.2.8. Ali Zaid Al Quraishi & Brothers Company Ltd. (Remington)
25. Strategic Recommendations

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