Saudi Arabia Cosmetics Market, By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming, Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.)) By Distribution Channel (General Stores, Supermarket/Hyper Market, Specialty Sto

Saudi Arabia Cosmetics Market, By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming, Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.)) By Distribution Channel (General Stores, Supermarket/Hyper Market, Specialty Stores, Online Sales Channel, Others (Convenience Store, Departmental Store, etc.)) By Company, By Region, Forecast & Opportunities, 2027

Saudi Arabia cosmetics market is expected to witness steady growth in the forecast period, 2023-2027. Cosmetics are substances that are applied to the body, particularly to the hair, face, neck, and other areas, in order to improve the area's beauty or appearance. Cosmetics help to even out skin tone, enhance skin quality, and offer protection from the environment, such as sunscreen. The market is driven by the increased consumer focus on personal well-being and grooming and the launch of customized and sustainable products in the market. Also, the advancements in packaging technology and the use of environmentally friendly packaging material are expected to influence the market demand in the forecast period.

Saudi Arabia cosmetics market is segmented into category, distribution channel, regional distribution, and competitive landscape. Based on distribution channel, the market is divided into general stores, supermarkets/hypermarkets, specialty stores, online sales channels, and others. The online sales channel is expected to witness the fastest incremental growth in the forecast period. The rise in the market players adopting online platforms to sell products and advertise their products is driving the market growth. They offer doorstep delivery and easy exchange options and sell products at discounted prices online. With the growing popularity of the e-commerce channels and the availability of high-speed internet connections, the demand for Saudi Arabia cosmetics market is expected to rise at a significant rate.

The major players operating in the Saudi Arabia cosmetics market are Arabian Oud, L'Oréal KSA, Oriflame Saudi Arabia, Unilever Arabia, Procter & Gamble Saudi Arabia, Avon Beauty Arabia, Sephora Saudi Arabia, Shiseido KSA, Dior Beauty KSA, The Estée Lauder Companies Inc, among others.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022E

Forecast Period: 2023F-2027F

Objective of the Study:

  • To analyze the historical growth in the market size of the Saudi Arabia cosmetics market from 2017 to 2021.
  • To estimate and forecast the market size of the Saudi Arabia cosmetics market from 2022E to 2027F and growth rate until 2027F.
  • To classify and forecast the Saudi Arabia cosmetics market based on category, distribution channel, region, and company.
  • To identify the dominant region or segment in the Saudi Arabia cosmetics market.
  • To identify drivers and challenges for the Saudi Arabia cosmetics market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Saudi Arabia cosmetics market.
  • To identify and analyze the profile of leading players operating in the Saudi Arabia cosmetics market.
  • To identify key sustainable strategies adopted by market players in the Saudi Arabia cosmetics market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across Saudi Arabia. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of Saudi Arabia Cosmetics market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated them by analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Cosmetics manufacturing companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances related to cosmetics
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, the Saudi Arabia cosmetics market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • Saudi Arabia Cosmetics Market, By Category:
  • Body Care
  • Hair Care
  • Color Cosmetics
  • Men's Grooming
  • Fragrances
  • Others
  • Talcum Powder
  • Face Powder
  • Hair Removal Creams
  • Saudi Arabia Cosmetics Market, By Distribution Channel:
  • General Stores
  • Supermarket/Hyper Market
  • Specialty Stores
  • Online Sales Channel
  • Others
  • Convenience Store
  • Departmental Store
  • Saudi Arabia Cosmetics Market, By Region:
  • Western Region
  • Northern & Central Region
  • Eastern Region
  • Southern Region
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Saudi Arabia cosmetics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on Saudi Arabia Cosmetics Market
5. Voice of Customer
5.1. Preferences for Cosmetic Products Across Gender
5.2. Aided Brand Awareness
5.3. Preferred Mode of Buying Cosmetic Product
5.4. Sources of Information
6. Saudi Arabia Cosmetics Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming, Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.))
6.2.2. By Distribution Channel (General Stores, Supermarket/Hyper Market, Specialty Stores, Online Sales Channel, Others (convenience store, departmental store etc.))
6.2.3. By Company (2021)
6.2.4. By Region
6.3. Product Market Map
7. Saudi Arabia Body Care Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Distribution Channel
8. Saudi Arabia Hair Care Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Distribution Channel
9. Saudi Arabia Color Cosmetics Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Distribution Channel
10. Saudi Arabia Fragrances Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Distribution Channel
11. Saudi Arabia Men’s Grooming Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Distribution Channel
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Development
14. Policy & Regulatory Landscape
15. Saudi Arabia Economic Profile
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Arabian Oud
16.1.2. L'Oréal KSA
16.1.3. Oriflame Saudi Arabia
16.1.4. Unilever Arabia
16.1.5. Procter & Gamble Saudi Arabia
16.1.6. Avon Beauty Arabia
16.1.7. Sephora Saudi Arabia
16.1.8. Shiseido KSA
16.1.9. Dior Beauty KSA
16.1.10. The Estée Lauder Companies Inc.
17. Strategic Recommendations

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