Saudi Arabia Automotive Head-Up Display (HUD) Market By Type (Windshield HUD, Combiner HUD), By Technology (Augmented Reality, Conventional), By Vehicle Type (Passenger Car, Commercial Vehicle), By Demand Category (OEM, Aftermarket), By Region, By Competi

Saudi Arabia Automotive Head-Up Display (HUD) Market By Type (Windshield HUD, Combiner HUD), By Technology (Augmented Reality, Conventional), By Vehicle Type (Passenger Car, Commercial Vehicle), By Demand Category (OEM, Aftermarket), By Region, By Competition, Forecast & Opportunities, 2027

Saudi Arabia automotive head-up display (HUD) market is anticipated to grow at a robust CAGR during the forecast period, 2023-2027. The market growth can be attributed to the rise in production and sales of automobiles and increased customer awareness about road, vehicle, and passenger safety. Besides, advances in technology to improve customer experiences and the advent of connected cars are propelling the growth of the Saudi Arabia automotive head-up display (HUD) market. Due to rising road accidents, leading authorities are making strict traffic regulations to ensure vehicle and passenger safety by incorporating head-up display, which provides critical information to drivers about navigation, speed, and other data related to driving assistance.

Rapid urbanization, improving living standards, and a rising personal disposable income allow people to acquire private vehicles for daily commute. The National Industrial Development Center (NIDC) aspires to recruit 3-4 original equipment manufacturers across the electric vehicle and internal combustion supply chain to conform with the objective and goal outlined by key authorities in Saudi Vision 2030. It plans to build 300,000 automobiles per year by 2030, with domestic production accounting for 40% of the total market share. The increase in automobile sales and manufacturing is likely to directly impact the demand for automotive head-up displays (HUD) as people purchase more vehicles.

Market participants are pouring money into research and development to increase the performance and visibility of vehicle head-up displays. With the introduction of automotive head-up displays that can be fitted into motorcycle helmets, riders can now view navigation maps, messages, and phone notifications while driving. The integration of augmented reality technology in head-up displays provides a 3D map analysis of the way, keeping the driver interested and active while guaranteeing that the driver's eyes never leave the road. Furthermore, the emergence of the aftermarket, which may provide services and automobile parts based on client wants, is predicted to fuel the growth of the Saudi Arabia automotive head-up display (HUD) market during the next five years.

The Saudi Arabia automotive head-up display (HUD) market segmentation is based on the type, technology, vehicle type, demand category, regional distribution, and competitive landscape. Based on type, the market is divided into windshield HUD and combiner HUD. The windshield HUD segment is anticipated to dominate the Saudi Arabia head-up display market as they are increasingly being used in passenger cars as a standard luxury car variant and optional feature in mid-segment vehicle variants.

Major players operating in the Saudi Arabia head-up display market are Continental AG, Visteon Corporation, Harman International Industries, Inc., TomTom NV, Robert Bosch GmbH, Denso Corporation, Yazaki Corporation, Aptiv Plc, Panasonic Corporation, BAE Systems plc, among others.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022

Forecast Period: 2023–2027

Objective of the Study:

  • To analyze the historical growth in the market size of the Saudi Arabia automotive head-up display (HUD) market from 2017 to 2021.
  • To estimate and forecast the market size of Saudi Arabia automotive head-up display (HUD) market from 2022 to 2027 and growth rate until 2027.
  • To classify and forecast the Saudi Arabia automotive head-up display (HUD) market based on type, technology, vehicle type, demand catgory, region, and company.
  • To identify the dominant region or segment in the Saudi Arabia automotive head-up display (HUD) market.
  • To identify drivers and challenges for the Saudi Arabia automotive head-up display (HUD) market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Saudi Arabia automotive head-up display (HUD) market.
  • To identify and analyze the profiles of leading players operating in the Saudi Arabia automotive head-up display (HUD) market.
  • To identify key sustainable strategies adopted by market players in Saudi Arabia automotive head-up display (HUD) market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of the Saudi Arabia automotive head-up display (HUD) market using a top-down approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these products and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as product manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Saudi Arabia automotive head-up display (HUD) market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • Saudi Arabia Automotive Head-Up Display (HUD) Market, By Type:
  • Windshield HUD
  • Combiner HUD
  • Saudi Arabia Automotive Head-Up Display (HUD) Market, By Technology:
  • Augmented Reality
  • Conventional
  • Saudi Arabia Automotive Head-Up Display (HUD) Market, By Vehicle Type:
  • Passenger Car
  • Commercial Vehicle
  • Saudi Arabia Automotive Head-Up Display (HUD) Market, By Demand Category:
  • OEM
  • Aftermarket
  • Saudi Arabia Automotive Head-Up Display (HUD) Market, By Region:
  • Northern & Central
  • Southern
  • Eastern
  • Western
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Saudi Arabia automotive head-up display (HUD) market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on Saudi Arabia Automotive Head-Up Display (HUD) Market
5. Voice of Customer
5.1. Factors Influencing Purchase Decision
5.2. Aided Brand Recall and Unaided Brand Recall
5.3. Brand Satisfaction Level
6. Saudi Arabia Automotive Head-Up Display (HUD) Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Windshield HUD, Combiner HUD)
6.2.2. By Technology (Augmented Reality, Conventional)
6.2.3. By Vehicle Type (Passenger Car, Commercial Vehicle)
6.2.4. By Demand Category (OEM, Aftermarket)
6.2.5. By Region
6.2.6. By Company (2021)
6.3. Product Market Map (By Type, By Region)
7. Saudi Arabia Passenger Car Head-Up Display (HUD) Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Technology
7.2.3. By Demand Category
8. Saudi Arabia Commercial Vehicle Head-Up Display (HUD) Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Technology
8.2.3. By Demand Category
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends and Developments
11. Policy and Regulatory Landscape
12. Saudi Arabia Economic Profile
13. Competitive Landscape
13.1. Company Profiles (Partial List of Leading Companies)
13.1.1. Continental AG
13.1.2. Visteon Corporation
13.1.3. Harman International Industries, Inc.
13.1.4. TomTom NV
13.1.5. Robert Bosch GmbH
13.1.6. Denso Corporation
13.1.7. Yazaki Corporation
13.1.8. Aptiv Plc
13.1.9. Panasonic Corporation
13.1.10. BAE Systems plc
14. Strategic Recommendations

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