Razor Market By Type (Cartridge, Disposable, Electric), By Blade Type (Stainless Steel, Carbon Steel), By Consumer (Men, Women), By Sales Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, Departmental Stores, Others), By Region, By Competi

Razor Market By Type (Cartridge, Disposable, Electric), By Blade Type (Stainless Steel, Carbon Steel), By Consumer (Men, Women), By Sales Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, Departmental Stores, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F

Forecast Period 2024-2028

Market Size (2022) USD12.36 billion

CAGR (2023-2028) 4.2%

Fastest Growing Segment Cartridge Razor

Largest Market North America

Market Size (2028) USD 15.67 Billion

Market Overview

The Global Razor Market reached a valuation of USD 12.36 billion in 2022 and is poised for robust growth throughout the forecast period, with a Compound Annual Growth Rate (CAGR) of 4.2% expected through 2028. This growth is primarily driven by increasing demand for personal grooming products, rising disposable income levels, and evolving lifestyle trends. Several key factors contribute to this market's dynamics, notably the growing focus on men's grooming and heightened consumer awareness of personal hygiene.

In emerging economies such as India, Sri Lanka, and Brazil, disposable razors hold a substantial market share and are anticipated to witness continued demand. This demand is influenced by the availability of local brands and competitive pricing strategies. However, electric shavers, including epilators and trimmers, are gaining popularity due to their convenience and ease of use. The proliferation of digitalization across channels, coupled with flexible payment options, is expected to drive positive growth through online channels in this market.

The term razor refers to a device designed with multiple blades to facilitate the quick and gentle removal of unwanted body hair. Common types of razors include electric, disposable, and cartridge razors.

Recent trends in grooming and packaging industries reflect a heightened consumer awareness of environmental concerns. Most razors are constructed using metal and involve substantial packaging. To address these concerns, market players have been actively incorporating recyclable and environmentally friendly materials in their product manufacturing processes.

However, it's worth noting that growing a beard has become a fashionable trend, especially among millennials, which has had a dampening effect on the industry. According to Gillette, men are shaving an average of 3.2 times less per month compared to a decade ago, when the average was 3.7 times. Manufacturers are responding to this trend by employing strategies like offering attractive discounts to maintain consumer interest.

The market is currently experiencing increased demand due to the growing emphasis on men's personal grooming, heightened awareness of personal hygiene and aesthetics, and the adoption of eco-friendly packaging and raw materials. Hair care and beard styling have gained importance, driven by evolving Western cultural norms surrounding appearance. Razors are poised to continue driving market growth due to their ease of use, accessibility, and popularity. Additionally, the widespread availability of disposable razors through e-commerce platforms is expected to significantly boost the industry's revenue.

One of the key drivers of the razor market is the continuously evolving grooming trends. Changing perceptions of facial and body hair have led to increased demand for razors and grooming products. Movements like Movember and No-Shave November encourage men to grow facial hair, resulting in heightened demand for razors and grooming products afterward. The trend of well-groomed beards and body hair grooming has also boosted the demand for specialized razors, trimmers, and grooming kits.

The razor market has traditionally been segmented into products for men and women. However, recent years have seen a shift toward gender-inclusive products. Many consumers seek razors that cater to their specific needs and preferences rather than adhering to traditional gender stereotypes. This shift has led to the development of gender-neutral or unisex razor products that appeal to a broader customer base.

Environmental consciousness is on the rise globally, affecting various industries, including the razor market. Single-use plastic razors have come under scrutiny due to their contribution to plastic pollution. As a result, there is a growing demand for eco-friendly alternatives. Sustainable razors made from materials such as stainless steel or bamboo have gained popularity. Furthermore, razor manufacturers are developing innovative recycling and blade disposal programs to reduce their environmental footprint.

Technological advancements have significantly enhanced the razor market. Electric razors and trimmers with cutting-edge features like precision sensors, adjustable settings, and advanced blade technologies are becoming increasingly popular. These products offer convenience, efficiency, and a smoother shaving experience, attracting consumers willing to invest in high-quality grooming tools. Moreover, smart razors that can connect to mobile apps for personalized grooming recommendations are also gaining traction, adding a tech-savvy dimension to the market.

The rise of e-commerce and direct-to-consumer (DTC) sales channels has revolutionized the way razors are sold and distributed. Online platforms provide a convenient and hassle-free shopping experience for consumers, offering a wide range of product options and subscription-based models. DTC brands have disrupted the traditional retail model by offering high-quality razors at competitive prices. This direct relationship between brands and consumers has led to greater customer loyalty and brand engagement, driving market growth.

The global wellness and self-care movements have had a profound impact on the razor market. Personal grooming is increasingly viewed as an essential aspect of self-care, promoting physical and mental well-being. Many consumers are willing to invest in premium grooming products to enhance their self-esteem and self-image. This trend has led to the introduction of razors with ergonomic designs, soothing features like lubricating strips, and luxurious materials that provide a spa-like shaving experience.

Influencer marketing and social media have become powerful tools for shaping consumer preferences and driving sales in the razor market. Many grooming and lifestyle influencers on platforms like Instagram, YouTube, and TikTok collaborate with razor brands to promote their products. These influencers create engaging content, share grooming tips, and showcase the benefits of using specific razors, ultimately influencing their followers' purchasing decisions. Social media platforms also provide a direct channel for brands to engage with consumers, gather feedback, and build brand loyalty.

Challenges in the Global Razor Market

1. Shifting Consumer Preferences: The razor market faces a challenge in continuously evolving consumer preferences. Changing grooming trends and societal norms influence the types of razors and grooming products that consumers seek. The growing trend of beard grooming, for example, affects the demand for traditional razors. Manufacturers must adapt their product offerings to remain relevant as consumer preferences evolve.

2. Competition from Electric Razors: Electric razors pose a significant challenge to traditional manual razors in the global market. These battery-operated or corded devices offer convenience and ease of use, appealing to consumers with busy lifestyles. Electric razors also cater to those who prefer dry shaving. Their growing popularity means that traditional razor manufacturers must find innovative ways to compete and differentiate their products to maintain market share.

3. Sustainability and Environmental Concerns: Sustainability is a global concern affecting various industries, including the razor market. Single-use plastic razors and excessive packaging have come under scrutiny for their contribution to plastic pollution. Consumers are increasingly seeking eco-friendly alternatives made from biodegradable materials like bamboo or stainless steel. To address this challenge, razor manufacturers must adopt sustainable practices and develop environmentally friendly products while minimizing waste in their production processes.

4. Regulatory Compliance and Safety: The razor market is subject to various regulations and safety standards, primarily to ensure consumer safety. Meeting these regulatory requirements can be challenging, as they may vary by region and evolve over time. Manufacturers must invest in research and development to create safe and effective razor products, conduct rigorous testing, and keep up with changing regulations to avoid product recalls and legal issues.

5. Brand Loyalty and Market Saturation: The personal care industry, including the razor market, is characterized by strong brand loyalty and saturation. Many consumers develop brand preferences early in their grooming routines and remain loyal to these choices. For new entrants and smaller brands, breaking into the market and convincing consumers to switch allegiances can be challenging. Established brands must continuously invest in marketing and product innovation to maintain and grow their market share.

6. E-Commerce and Counterfeit Products: The growth of e-commerce has provided both opportunities and challenges for the razor market. While online sales channels offer convenience and access to a global customer base, they also expose brands to the risk of counterfeit products. Counterfeit razors not only harm brand reputation but can also pose safety hazards to consumers. Razor manufacturers must invest in anti-counterfeiting measures, secure their online sales channels, and educate consumers about the risks associated with counterfeit products.

Key Trends in the Global Razor Market

1. Sustainable and Eco-Friendly Razors: A significant trend in the razor market is the growing demand for sustainable and eco-friendly razors. Consumers are increasingly concerned about the environmental impact of disposable razors, leading to a surge in the popularity of razors made from sustainable materials such as bamboo or stainless steel. These razors are not only durable but also recyclable, reducing their environmental footprint. Many brands have also introduced blade recycling programs to encourage responsible disposal.

2. Gender-Neutral and Inclusive Products: Another noteworthy trend is the move toward gender-neutral and inclusive razor products. The traditional segmentation of razors into men's and women's categories no longer aligns with modern consumer attitudes. Brands are recognizing the need for gender-inclusive offerings that cater to diverse grooming needs. This trend has given rise to unisex razors that are designed to be versatile and suitable for all users. By embracing inclusivity, razor manufacturers are not only broadening their customer base but also promoting gender equality in the grooming industry.

3. Smart Razors and Artificial Intelligence: The integration of technology into the grooming experience is gaining traction in the razor market. Smart razors equipped with artificial intelligence (AI) and sensors are becoming increasingly popular. These razors can adjust blade pressure and speed based on the user's skin type and hair thickness, providing a personalized and precise shaving experience. Some models even connect to mobile apps to track shaving habits and offer grooming recommendations. As AI continues to advance, smart razors are likely to become more sophisticated and user-friendly.

4. Focus on Hygiene and Cleanliness: The COVID-19 pandemic has heightened concerns about hygiene and cleanliness, leading to a trend in the razor market toward products designed with sanitation in mind. Manufacturers are introducing razors with features like UV sterilization chambers to kill bacteria and germs on the blade between uses. Additionally, some razors come with self-cleaning mechanisms, ensuring that the shaving tool remains sanitary and safe for use. This trend reflects consumers' growing awareness of the importance of hygiene in their grooming routines.

5. Luxury and Premium Segments: The luxury and premium segments of the razor market are experiencing significant growth. Consumers are willing to invest in high-end grooming products that offer superior quality, design, and materials. Luxury razors often feature exquisite craftsmanship, high-quality materials such as precious metals, and ergonomic designs. These products cater to consumers who prioritize not only the functionality but also the aesthetics and sensory experience of shaving.

6. Sustainability Packaging and Brand Values: Beyond the razors themselves, consumers are paying increasing attention to the packaging and overall sustainability practices of razor brands. Environmentally conscious packaging design and materials are gaining importance. Brands that promote ethical and sustainable practices, such as using recycled or biodegradable packaging, are resonating with eco-conscious consumers. Moreover, consumers are aligning themselves with brands that share their values, which includes supporting companies committed to social and environmental responsibility.

Segmental Insights

Type Insights: The market is divided into three main types: cartridge, disposable, and electric razors.

- Cartridge Razors: This category held the largest market share in 2022 due to its ease of use and reasonable pricing, appealing to a broad customer base. Cartridge razors are reusable, reducing the need for frequent purchases, and are considered safe for all skin types. The blades of these razors are typically made of steel or another alloy, and the cartridges themselves are rust-proof, contributing to their anticipated high demand. For instance, the Gillette Fusion ProGlide (with Flexball) is a popular cartridge razor in the market.

- Electric Razors: Electric shavers are expected to experience the highest growth rate during the forecasted period. The main driver for this category is the availability of both national and international brands, from Philips and Braun to Indian brands like Syska and Nova. Demand for electric shavers is expected to increase across genders, particularly in countries such as the U.K., U.S., and Germany, where the personal care industry is thriving.

Consumer Insights: Although men continue to dominate the razor market, the consumer category for women is expected to grow at the highest rate during the forecast period. This growth is driven by the increasing beauty consciousness among women and the influence of shifting fashion trends. Shaving razors provide a non-surgical and cost-effective alternative to various dermatology and cosmetic clinic treatments. For example, Gillette Venus has been a preferred razor among Indian women since its release.

Regional Insights: The North American market, which held a significant share in 2022, is expected to continue its steady growth in the coming years, driven by the presence of renowned manufacturers like P&G. This region benefits from access to technologically advanced products and rising consumer awareness regarding personal grooming. The use of electric trimmers in American households and salons for efficient results is one of the key factors boosting the dominance of the local sector.

The Asia Pacific region is anticipated to witness substantial growth during the forecast period due to increased consumer spending on personal care products, including affordable hair removal tools. Additionally, the high level of beauty consciousness in developing countries such as China and India presents growth opportunities, supported by a sizable consumer base. Indian manufacturer Syska, known for its lighting solutions, offers a variety of hair trimmers at affordable prices, contributing to the growth of this market.

Please note that this information is based on available data as of my last knowledge update in September 2021, and market dynamics may have evolved since then.

Key Market Players

The Procter &Gamble Company

Koninklijke Philips N.V.

Edgewell Disposable Company

Harry’s Inc.

Societe BIC S.A. (BIC)

Supermax Limited; and

Dorco Co. Ltd.

Syska

Nova Electric

MQ Corporation

Report Scope:

In this report, the global razor market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Razor Market, By Type:
• Cartridge
• Disposable
• Electric
• Razor Market, By Blade Type:
• Stainless Steel
• Carbon Steel
• Razor Market, By Consumer:
• Men
• Women
• Razor Market, By Sales Channel:
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Departmental Stores
• Others
• Razor Market, By Region:
• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Razor Market.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights