Premium Bottled Water Market By Product (Spring Water, Mineral Water, Sparkling Water), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others), By Region, By Competition Forecast & Opportunities, 2018-2028F
The Premium Bottled Water Market has witnessed remarkable growth in recent years, driven by shifting consumer preferences and a heightened focus on health and wellness. This segment of the bottled water industry offers products that emphasize superior quality, unique sourcing, advanced purification methods, and elegant packaging, catering to discerning consumers willing to pay a premium for these attributes.
Consumers' increasing concerns about the quality of tap water, coupled with a growing consciousness about environmental sustainability, have contributed to the rise of the Premium Bottled Water Market. Brands often highlight their water's origin from pristine natural sources, remote locations, or unique mineral compositions, appealing to consumers seeking a distinct and refreshing experience. The Premium Bottled Water Market also intersects with the luxury and lifestyle sectors, where packaging and branding play a significant role. Glass bottles, sleek designs, and sophisticated labels create an aspirational appeal that extends beyond mere hydration.
However, the market is not without challenges. Criticisms regarding the environmental impact of single-use plastic bottles and ethical concerns related to the commodification of water resources have led to calls for greater sustainability and responsibility within the industry.
In conclusion, the Premium Bottled Water Market has thrived by capitalizing on health consciousness, environmental awareness, and lifestyle aspirations. Its success hinges on maintaining a delicate balance between delivering superior products and addressing ethical and environmental considerations.
Key Market Drivers
1. Health and Wellness Trends: Health and wellness considerations have become paramount for consumers worldwide. Many consumers are turning to the Premium Bottled Water Market as a healthier alternative to sugary beverages. Premium bottled water is often perceived as a cleaner and purer option, free from additives and contaminants present in tap water or other beverages. Consumers are drawn to the promise of hydration that aligns with their health goals.
2. Environmental Concerns and Packaging Innovation: The Premium Bottled Water Market faces environmental criticism due to single-use plastic bottles. However, many premium water brands prioritize eco-friendly packaging, opting for glass bottles or recyclable materials to address concerns associated with plastic waste. Sustainability resonates with environmentally conscious consumers who seek to minimize their ecological footprint.
3. Distinctive Sourcing and Storytelling: The origin of the water plays a pivotal role in the allure of the Premium Bottled Water Market. Brands often source water from remote and pristine locations, creating compelling stories around their water's journey. These narratives evoke authenticity, adventure, and a connection to nature, appealing to consumers who value experiences and seek a deeper connection with the products they consume.
4. Luxury Lifestyle and Status Symbol: The Premium Bottled Water Market intersects with luxury and status, with meticulous attention to packaging, branding, and marketing. Brands collaborate with renowned designers to create aesthetically pleasing bottle designs that evoke luxury, making drinking premium water a statement of refined taste.
Key Market Challenges
1. Environmental Concerns and Sustainability: The environmental impact of single-use plastic bottles remains a significant challenge. Brands need to adopt more sustainable packaging options, such as biodegradable or compostable materials, and promote refillable and reusable bottle programs.
2. Ethical Sourcing and Local Communities: Sourcing water from specific locations can raise ethical concerns about the impact on local ecosystems and communities. Brands must prioritize ethical sourcing practices, sustainable water management, and avoid harming ecosystems.
3. Competition and Differentiation: Increased competition in the Premium Bottled Water Market makes product differentiation challenging. Brands need to develop unique value propositions beyond the water itself, focusing on sustainability, innovative packaging, social responsibility, or engaging storytelling.
Key Market Trends
1. Functional and Enhanced Waters: Premium bottled water is evolving to offer functional benefits, such as fortification with vitamins, minerals, antioxidants, and other bioactive ingredients. Functional waters cater to health-conscious consumers seeking holistic wellness solutions.
2. Hybrid and Infused Varieties: Premium bottled water is no longer limited to plain water. Brands are blending water with natural ingredients to create unique flavors and added nutritional value. Infused and hybrid varieties appeal to consumers seeking variety and taste experiences.
3. Sustainability and Eco-Friendly Packaging: Brands are adopting eco-friendly packaging materials and sustainable sourcing practices to address environmental concerns. Ethical and sustainable practices resonate with eco-conscious consumers.
4. Digital Engagement and Personalization: Technology is enabling personalized consumer engagement through QR codes, apps, and online platforms. Personalization and digital experiences enhance the connection between consumers and premium water brands.
5. Transparency and Ethical Sourcing: Consumers demand transparency regarding water sources, purification methods, and sustainability practices. Brands that prioritize ethical sourcing and support local communities build trust and resonate with socially responsible consumers.
Segmental Insights
Product Insights: Mineral water has seen increased demand in the Premium Bottled Water Market due to its perceived health benefits and unique taste profiles. The mineral content and geographical origin of mineral water appeal to health-conscious consumers seeking authenticity and purity.
Distribution Channel Insights: Online sales channels have experienced significant growth in the Premium Bottled Water Market, catering to consumers' convenience preferences. Online platforms offer a convenient way to browse and purchase premium water products, appealing to tech-savvy consumers.
Regional Insights: Europe has shown strong demand for the Premium Bottled Water Market, driven by health consciousness, sustainability awareness, and appreciation for premium hydration options. European consumers value authenticity, sustainability, and unique sourcing stories, making the region a key contributor to market growth.
Key Market Players
NEVAS GmbH
Lofoten Arctic Water AS
Beverly Hills Drink Company
Uisge Source, Inc.
Roiwater
Bling H2O
MINUS 181 GmbH
BLVD Water
Berg Water
Alpine Glacier Water Inc.
Report Scope:
In this report, the Global Premium Bottled Water Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Premium Bottled Water Market, By Product:
- Spring Water
- Mineral Water
- Sparkling Water
- Premium Bottled Water Market, By Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Others
- Premium Bottled Water Market, By Region:
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- North America
- United States
- Canada
- Mexico
- Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- South America
- Brazil
- Argentina
- Colombia
Company Profiles: Detailed analysis of the major companies present in the Global Premium Bottled Water Market.
Company Information
- Detailed analysis and profiling of additional market players (up to five).
- 1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
- 2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
- 3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
- 4. Voice of Customer
- 4.1. Brand Awareness
- 4.2. Factors Influencing Purchase Decision
- 4.3. Sources of Information
- 5. Global Premium Bottled Water Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.2. Market Share & Forecast
- 5.2.1. By Product Market Share Analysis (Spring Water, Mineral Water, Sparkling Water)
- 5.2.2. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others)
- 5.2.3. By Regional Market Share Analysis
- 5.2.3.1. Europe Market Share Analysis
- 5.2.3.2. North America Market Share Analysis
- 5.2.3.3. Asia-Pacific Market Share Analysis
- 5.2.3.4. Middle East & Africa Market Share Analysis
- 5.2.3.5. South America Market Share Analysis
- 5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
- 5.3. Global Premium Bottled Water Market Mapping & Opportunity Assessment
- 5.3.1. By Product Market Mapping & Opportunity Assessment
- 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
- 5.3.3. By Regional Market Mapping & Opportunity Assessment
- 6. North America Premium Bottled Water Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Product Market Share Analysis
- 6.2.2. By Sales Channel Market Share Analysis
- 6.2.3. By Country Market Share Analysis
- 6.2.3.1. United States Premium Bottled Water Market Outlook
- 6.2.3.1.1. Market Size & Forecast
- 6.2.3.1.1.1. By Value
- 6.2.3.1.2. Market Share & Forecast
- 6.2.3.1.2.1. By Product Market Share Analysis
- 6.2.3.1.2.2. By Sales Channel Market Share Analysis
- 6.2.3.2. Canada Premium Bottled Water Market Outlook
- 6.2.3.2.1. Market Size & Forecast
- 6.2.3.2.1.1. By Value
- 6.2.3.2.2. Market Share & Forecast
- 6.2.3.2.2.1. By Product Market Share Analysis
- 6.2.3.2.2.2. By Sales Channel Market Share Analysis
- 6.2.3.3. Mexico Premium Bottled Water Market Outlook
- 6.2.3.3.1. Market Size & Forecast
- 6.2.3.3.1.1. By Value
- 6.2.3.3.2. Market Share & Forecast
- 6.2.3.3.2.1. By Product Market Share Analysis
- 6.2.3.3.2.2. By Sales Channel Market Share Analysis
- 7. Asia-Pacific Premium Bottled Water Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Product Market Share Analysis
- 7.2.2. By Spray Type Market Share Analysis
- 7.2.3. By Country Market Share Analysis
- 7.2.3.1. China Premium Bottled Water Market Outlook
- 7.2.3.1.1. Market Size & Forecast
- 7.2.3.1.1.1. By Value
- 7.2.3.1.2. Market Share & Forecast
- 7.2.3.1.2.1. By Product Market Share Analysis
- 7.2.3.1.2.2. By Sales Channel Market Share Analysis
- 7.2.3.2. Japan Premium Bottled Water Market Outlook
- 7.2.3.2.1. Market Size & Forecast
- 7.2.3.2.1.1. By Value
- 7.2.3.2.2. Market Share & Forecast
- 7.2.3.2.2.1. By Product Market Share Analysis
- 7.2.3.2.2.2. By Sales Channel Market Share Analysis
- 7.2.3.3. India Premium Bottled Water Market Outlook
- 7.2.3.3.1. Market Size & Forecast
- 7.2.3.3.1.1. By Value
- 7.2.3.3.2. Market Share & Forecast
- 7.2.3.3.2.1. By Product Market Share Analysis
- 7.2.3.3.2.2. By Sales Channel Market Share Analysis
- 7.2.3.4. Vietnam Premium Bottled Water Market Outlook
- 7.2.3.4.1. Market Size & Forecast
- 7.2.3.4.1.1. By Value
- 7.2.3.4.2. Market Share & Forecast
- 7.2.3.4.2.1. By Product Market Share Analysis
- 7.2.3.4.2.2. By Sales Channel Market Share Analysis
- 7.2.3.5. South Korea Premium Bottled Water Market Outlook
- 7.2.3.5.1. Market Size & Forecast
- 7.2.3.5.1.1. By Value
- 7.2.3.5.2. Market Share & Forecast
- 7.2.3.5.2.1. By Product Market Share Analysis
- 7.2.3.5.2.2. By Sales Channel Market Share Analysis
- 8. Europe Premium Bottled Water Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Product Market Share Analysis
- 8.2.2. By Sales Channel Market Share Analysis
- 8.2.3. By Country Market Share Analysis
- 8.2.3.1. France Premium Bottled Water Market Outlook
- 8.2.3.1.1. Market Size & Forecast
- 8.2.3.1.1.1. By Value
- 8.2.3.1.2. Market Share & Forecast
- 8.2.3.1.2.1. By Product Market Share Analysis
- 8.2.3.1.2.2. By Sales Channel Market Share Analysis
- 8.2.3.2. Germany Premium Bottled Water Market Outlook
- 8.2.3.2.1. Market Size & Forecast
- 8.2.3.2.1.1. By Value
- 8.2.3.2.2. Market Share & Forecast
- 8.2.3.2.2.1. By Product Market Share Analysis
- 8.2.3.2.2.2. By Sales Channel Market Share Analysis
- 8.2.3.3. Spain Premium Bottled Water Market Outlook
- 8.2.3.3.1. Market Size & Forecast
- 8.2.3.3.1.1. By Value
- 8.2.3.3.2. Market Share & Forecast
- 8.2.3.3.2.1. By Product Market Share Analysis
- 8.2.3.3.2.2. By Sales Channel Market Share Analysis
- 8.2.3.4. Italy Premium Bottled Water Market Outlook
- 8.2.3.4.1. Market Size & Forecast
- 8.2.3.4.1.1. By Value
- 8.2.3.4.2. Market Share & Forecast
- 8.2.3.4.2.1. By Product Market Share Analysis
- 8.2.3.4.2.2. By Sales Channel Market Share Analysis
- 8.2.3.5. United Kingdom Premium Bottled Water Market Outlook
- 8.2.3.5.1. Market Size & Forecast
- 8.2.3.5.1.1. By Value
- 8.2.3.5.2. Market Share & Forecast
- 8.2.3.5.2.1. By Product Market Share Analysis
- 8.2.3.5.2.2. By Sales Channel Market Share Analysis
- 9. Middle East & Africa Premium Bottled Water Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Product Market Share Analysis
- 9.2.2. By Sales Channel Market Share Analysis
- 9.2.3. By Country Market Share Analysis
- 9.2.3.1. South Africa Premium Bottled Water Market Outlook
- 9.2.3.1.1. Market Size & Forecast
- 9.2.3.1.1.1. By Value
- 9.2.3.1.2. Market Share & Forecast
- 9.2.3.1.2.1. By Product Market Share Analysis
- 9.2.3.1.2.2. By Sales Channel Market Share Analysis
- 9.2.3.2. Saudi Arabia Premium Bottled Water Market Outlook
- 9.2.3.2.1. Market Size & Forecast
- 9.2.3.2.1.1. By Value
- 9.2.3.2.2. Market Share & Forecast
- 9.2.3.2.2.1. By Product Market Share Analysis
- 9.2.3.2.2.2. By Sales Channel Market Share Analysis
- 9.2.3.3. UAE Premium Bottled Water Market Outlook
- 9.2.3.3.1. Market Size & Forecast
- 9.2.3.3.1.1. By Value
- 9.2.3.3.2. Market Share & Forecast
- 9.2.3.3.2.1. By Product Market Share Analysis
- 9.2.3.3.2.2. By Sales Channel Market Share Analysis
- 10. South America Premium Bottled Water Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Product Market Share Analysis
- 10.2.2. By Sales Channel Market Share Analysis
- 10.2.3. By Country Market Share Analysis
- 10.2.3.1. Argentina Premium Bottled Water Market Outlook
- 10.2.3.1.1. Market Size & Forecast
- 10.2.3.1.1.1. By Value
- 10.2.3.1.2. Market Share & Forecast
- 10.2.3.1.2.1. By Product Market Share Analysis
- 10.2.3.1.2.2. By Sales Channel Market Share Analysis
- 10.2.3.2. Colombia Premium Bottled Water Market Outlook
- 10.2.3.2.1. Market Size & Forecast
- 10.2.3.2.1.1. By Value
- 10.2.3.2.2. Market Share & Forecast
- 10.2.3.2.2.1. By Product Market Share Analysis
- 10.2.3.2.2.2. By Sales Channel Market Share Analysis
- 10.2.3.3. Brazil Premium Bottled Water Market Outlook
- 10.2.3.3.1. Market Size & Forecast
- 10.2.3.3.1.1. By Value
- 10.2.3.3.2. Market Share & Forecast
- 10.2.3.3.2.1. By Product Market Share Analysis
- 10.2.3.3.2.2. By Sales Channel Market Share Analysis
- 11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
- 12. Impact of COVID-19 on Global Premium Bottled Water Market
- 12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted
- 13. Market Trends & Developments
- 14. Competitive Landscape
- 14.1. Company Profiles
- 14.1.1. NEVAS GmbH
- 14.1.1.1. Company Details
- 14.1.1.2. Products
- 14.1.1.3. Financials (As Per Availability)
- 14.1.1.4. Key Market Focus & Geographical Presence
- 14.1.1.5. Recent Developments
- 14.1.1.6. Key Management Personnel
- 14.1.2. Lofoten Arctic Water AS
- 14.1.2.1. Company Details
- 14.1.2.2. Products
- 14.1.2.3. Financials (As Per Availability)
- 14.1.2.4. Key Market Focus & Geographical Presence
- 14.1.2.5. Recent Developments
- 14.1.2.6. Key Management Personnel
- 14.1.3. Beverly Hills Drink Company
- 14.1.3.1. Company Details
- 14.1.3.2. Products
- 14.1.3.3. Financials (As Per Availability)
- 14.1.3.4. Key Market Focus & Geographical Presence
- 14.1.3.5. Recent Developments
- 14.1.3.6. Key Management Personnel
- 14.1.4. Uisge Source, Inc.
- 14.1.4.1. Company Details
- 14.1.4.2. Products
- 14.1.4.3. Financials (As Per Availability)
- 14.1.4.4. Key Market Focus & Geographical Presence
- 14.1.4.5. Recent Developments
- 14.1.4.6. Key Management Personnel
- 14.1.5. Roiwater
- 14.1.5.1. Company Details
- 14.1.5.2. Products
- 14.1.5.3. Financials (As Per Availability)
- 14.1.5.4. Key Market Focus & Geographical Presence
- 14.1.5.5. Recent Developments
- 14.1.5.6. Key Management Personnel
- 14.1.6. Bling H2O
- 14.1.6.1. Company Details
- 14.1.6.2. Products
- 14.1.6.3. Financials (As Per Availability)
- 14.1.6.4. Key Market Focus & Geographical Presence
- 14.1.6.5. Recent Developments
- 14.1.6.6. Key Management Personnel
- 14.1.7. MINUS 181 GmbH
- 14.1.7.1. Company Details
- 14.1.7.2. Products
- 14.1.7.3. Financials (As Per Availability)
- 14.1.7.4. Key Market Focus & Geographical Presence
- 14.1.7.5. Recent Developments
- 14.1.7.6. Key Management Personnel
- 14.1.8. BLVD Water
- 14.1.8.1. Company Details
- 14.1.8.2. Products
- 14.1.8.3. Financials (As Per Availability)
- 14.1.8.4. Key Market Focus & Geographical Presence
- 14.1.8.5. Recent Developments
- 14.1.8.6. Key Management Personnel
- 14.1.9. Berg Water
- 14.1.9.1. Company Details
- 14.1.9.2. Products
- 14.1.9.3. Financials (As Per Availability)
- 14.1.9.4. Key Market Focus & Geographical Presence
- 14.1.9.5. Recent Developments
- 14.1.9.6. Key Management Personnel
- 14.1.10. Alpine Glacier Water Inc.
- 14.1.10.1. Company Details
- 14.1.10.2. Products
- 14.1.10.3. Financials (As Per Availability)
- 14.1.10.4. Key Market Focus & Geographical Presence
- 14.1.10.5. Recent Developments
- 14.1.10.6. Key Management Personnel
- 15. Strategic Recommendations/Action Plan
- 15.1. Key Focus Areas
- 15.2. Target Product
- 15.3. Target Distribution Channel
- About Us & Disclaimer
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