Packaging Printing Market By Printing Technology (Gravure, Flexography, Digital, Offset, and Screen Printing), By Material (Labels, Plastics, Paper & Paperboard, Metal, and Others), By Application (Food & Beverages, Pharmaceuticals, Household, Cosmetic Pr

Packaging Printing Market By Printing Technology (Gravure, Flexography, Digital, Offset, and Screen Printing), By Material (Labels, Plastics, Paper & Paperboard, Metal, and Others), By Application (Food & Beverages, Pharmaceuticals, Household, Cosmetic Products, and Others), By Printing Ink (Aqueous Ink, UV-Curable Ink, Solvent-Based Ink, and Others), By Region, By Competition Forecast & Opportunities, 2018-2028F


The Global Packaging Printing Market, valued at USD 308.6 billion in 2022, is expected to experience robust growth throughout the forecast period, with a Compound Annual Growth Rate (CAGR) of 5% projected through 2028. The Packaging Printing market represents a dynamic and integral segment within the global packaging industry. It involves the process of printing graphics, texts, and designs onto packaging materials to enhance brand visibility, convey essential information, and create visual appeal. Packaging printing serves as a crucial bridge connecting manufacturers, products, and consumers, influencing purchasing decisions and shaping brand perception.

Packaging printing plays a pivotal role in establishing brand identity and recognition. Striking graphics, memorable logos, and vibrant colors are employed to create a strong brand presence on store shelves, making products easily distinguishable among competitors.

Accurate communication of vital product information, such as ingredients, usage instructions, nutritional facts, and expiration dates, is achieved through packaging printing. Precision and clarity in conveying this information are critical for regulatory compliance and consumer safety.

The trend of personalized packaging has gained momentum, with variable data printing enabling manufacturers to customize packaging with individualized messages or even personalized names. This approach fosters a unique and memorable consumer experience.

Amid growing environmental concerns, the industry is shifting towards sustainable packaging printing practices. Water-based inks, biodegradable substrates, and energy-efficient processes are becoming more prevalent in response to consumer demand for eco-friendly choices.

Digital printing technologies have revolutionized the packaging printing landscape by offering shorter production cycles, reduced waste, and cost-effective production of smaller runs. This is particularly advantageous for limited edition products and seasonal promotions.

Packaging printing extends beyond traditional boxes and labels to encompass flexible packaging, pouches, blister packs, and even 3D packaging designs, all of which can incorporate high-quality printing for enhanced consumer engagement.

Key Market Drivers:

1. Branding and Visual Communication: One of the primary drivers propelling the global packaging printing market is its crucial role in branding and visual communication. In today's highly competitive consumer landscape, packaging serves as a powerful tool to capture attention, convey brand values, and differentiate products from competitors.

2. Regulatory Compliance and Information Dissemination: Regulatory compliance and the dissemination of accurate information are critical drivers that fuel the demand for precise and high-quality packaging printing. Different industries and markets have stringent requirements regarding the disclosure of essential information, such as nutritional facts, ingredients, usage instructions, and safety precautions.

3. Technological Advancements and Innovation: Technological advancements are a significant driving force in the evolution of the global packaging printing market. The industry has witnessed transformative changes with the integration of cutting-edge printing technologies, such as digital printing, which offers enhanced flexibility, shorter production cycles, reduced waste, and cost-effective customization.

4. Sustainability and Eco-Friendly Practices: The packaging printing market is experiencing a significant shift towards sustainable and eco-friendly practices. As environmental concerns continue to rise, both consumers and regulatory bodies are demanding more responsible packaging solutions.

Key Market Challenges:

1. Regulatory Compliance and Information Accuracy: Ensuring regulatory compliance and accurate information dissemination is one of the most significant challenges in the packaging printing market, particularly when dealing with various sizes, formats, and multilingual requirements.

2. Color Consistency and Reproduction: Maintaining consistent color reproduction across various packaging materials and printing processes is a significant technical challenge, as color accuracy is closely tied to a brand's identity.

3. Sustainability and Eco-Friendly Practices: Transitioning towards sustainable and eco-friendly practices presents challenges in terms of cost, production processes, and the adoption of greener printing technologies.

Key Market Trends:

1. Sustainable and Eco-Friendly Printing Practices: The packaging printing market is witnessing a significant shift towards sustainable and eco-friendly practices, driven by consumer and regulatory demands for responsible packaging solutions.

2. Digital Transformation and Customization: The industry is experiencing a digital transformation, enabling greater customization, personalization, and shorter production runs, catering to diverse target markets and demographics.

3. Smart Packaging and Interactive Printing Solutions: Smart packaging, integrating digital elements like QR codes, augmented reality (AR), and NFC, is providing consumers with access to additional information, promotions, and immersive experiences.

Segmental Insights:

1. Printing Technology Insights: Gravure printing holds a significant share of the global packaging printing market, excelling in producing high-resolution images, consistent color reproduction, and durability. It is widely used in flexible packaging, labels, the tobacco industry, and various food and cosmetic packaging applications.

2. Material Insights: Labels play a pivotal role in the packaging printing market, conveying essential information, enhancing branding, and creating visual appeal. They are versatile and applicable to various packaging types, including bottles, jars, cans, boxes, and flexible pouches.

3. Regional Insights: Asia Pacific has a substantial share of the global packaging printing market due to its diverse industries, population growth, manufacturing hub status, e-commerce growth, and emphasis on visual appeal and product presentation.

Key Market Players

Anglia Labels Ltd.

Bell Printers Pvt. Ltd.

Dai Nippon Printing Co. Ltd.

Eastman Kodak Co.

Flexo Image Graphics Pvt. Ltd.

Frontier Label Inc.

HP Inc.

Landa Corp. Ltd.

Toppan Printing Co. Ltd.

Xerox Holdings Corp.

Report Scope:

In this report, the global packaging printing market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • Packaging Printing Market, By Printing Technology:
  • Gravure
  • Flexography
  • Digital
  • Offset
  • Screen Printing
  • Packaging Printing Market, By Material:
  • Labels
  • Plastics
  • Paper & Paperboard
  • Metal
  • Others
  • Packaging Printing Market, By Application:
  • Food & Beverages
  • Pharmaceuticals
  • Household
  • Cosmetic Products
  • Others
  • Packaging Printing Market, By Printing Ink:
  • Aqueous Ink
  • UV-Curable Ink
  • Solvent-Based Ink
  • Others
  • Packaging Printing Market, By Region:
  • North America
  • United States
  • Canada
  • Mexico
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Turkey
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global packaging printing market.

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order. Single User license will be delivered in PDF format without printing rights


1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Global Packaging Printing Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Printing Technology Market Share Analysis (Gravure, Flexography, Digital, Offset, and Screen Printing)
4.2.2. By Material Market Share Analysis (Labels, Plastics, Paper & Paperboard, Metal, and Others)
4.2.3. By Application Market Share Analysis (Food & Beverages, Pharmaceuticals, Household, Cosmetic Products, and Others)
4.2.4. By Printing Ink Market Share Analysis (Aqueous Ink, UV-Curable Ink, Solvent-Based Ink, and Others)
4.2.5. By Regional Market Share Analysis
4.2.5.1. North America Market Share Analysis
4.2.5.2. South America Market Share Analysis
4.2.5.3. Middle East & Africa Market Share Analysis
4.2.5.4. Europe Market Share Analysis
4.2.5.5. Asia-Pacific Market Share Analysis
4.2.6. By Top 5 Companies Market Share Analysis, Others (2022)
4.3. Global Packaging Printing Market Mapping & Opportunity Assessment
4.3.1. By Printing Technology Mapping & Opportunity Assessment
4.3.2. By Material Mapping & Opportunity Assessment
4.3.3. By Application Mapping & Opportunity Assessment
4.3.4. By Printing Ink Mapping & Opportunity Assessment
4.3.5. By Regional Market Mapping & Opportunity Assessment
5. North America Packaging Printing Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Printing Technology Market Share Analysis
5.2.2. By Material Market Share Analysis
5.2.3. By Application Market Share Analysis
5.2.4. By Printing Ink Market Share Analysis
5.2.5. By Country Market Share Analysis
5.2.5.1. United States Packaging Printing Market Outlook
5.2.5.1.1. Market Size & Forecast
5.2.5.1.1.1. By Value
5.2.5.1.2. Market Share & Forecast
5.2.5.1.2.1. By Printing Technology Market Share Analysis
5.2.5.1.2.2. By Material Market Share Analysis
5.2.5.1.2.3. By Application Market Share Analysis
5.2.5.1.2.4. By Printing Ink Market Share Analysis
5.2.5.2. Canada Packaging Printing Market Outlook
5.2.5.2.1. Market Size & Forecast
5.2.5.2.1.1. By Value
5.2.5.2.2. Market Share & Forecast
5.2.5.2.2.1. By Printing Technology Market Share Analysis
5.2.5.2.2.2. By Material Market Share Analysis
5.2.5.2.2.3. By Application Market Share Analysis
5.2.5.2.2.4. By Printing Ink Market Share Analysis
5.2.5.3. Mexico Packaging Printing Market Outlook
5.2.5.3.1. Market Size & Forecast
5.2.5.3.1.1. By Value
5.2.5.3.2. Market Share & Forecast
5.2.5.3.2.1. By Printing Technology Market Share Analysis
5.2.5.3.2.2. By Material Market Share Analysis
5.2.5.3.2.3. By Application Market Share Analysis
5.2.5.3.2.4. By Printing Ink Market Share Analysis
6. Europe Packaging Printing Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Printing Technology Market Share Analysis
6.2.2. By Material Market Share Analysis
6.2.3. By Application Market Share Analysis
6.2.4. By Printing Ink Market Share Analysis
6.2.5. By Country Market Share Analysis
6.2.5.1. France Packaging Printing Market Outlook
6.2.5.1.1. Market Size & Forecast
6.2.5.1.1.1. By Value
6.2.5.1.2. Market Share & Forecast
6.2.5.1.2.1. By Printing Technology Market Share Analysis
6.2.5.1.2.2. By Material Market Share Analysis
6.2.5.1.2.3. By Application Market Share Analysis
6.2.5.1.2.4. By Printing Ink Market Share Analysis
6.2.5.2. Germany Packaging Printing Market Outlook
6.2.5.2.1. Market Size & Forecast
6.2.5.2.1.1. By Value
6.2.5.2.2. Market Share & Forecast
6.2.5.2.2.1. By Printing Technology Market Share Analysis
6.2.5.2.2.2. By Material Market Share Analysis
6.2.5.2.2.3. By Application Market Share Analysis
6.2.5.2.2.4. By Printing Ink Market Share Analysis
6.2.5.3. Spain Packaging Printing Market Outlook
6.2.5.3.1. Market Size & Forecast
6.2.5.3.1.1. By Value
6.2.5.3.2. Market Share & Forecast
6.2.5.3.2.1. By Printing Technology Market Share Analysis
6.2.5.3.2.2. By Material Market Share Analysis
6.2.5.3.2.3. By Application Market Share Analysis
6.2.5.3.2.4. By Printing Ink Market Share Analysis
6.2.5.4. Italy Packaging Printing Market Outlook
6.2.5.4.1. Market Size & Forecast
6.2.5.4.1.1. By Value
6.2.5.4.2. Market Share & Forecast
6.2.5.4.2.1. By Printing Technology Market Share Analysis
6.2.5.4.2.2. By Material Market Share Analysis
6.2.5.4.2.3. By Application Market Share Analysis
6.2.5.4.2.4. By Printing Ink Market Share Analysis
6.2.5.5. United Kingdom Packaging Printing Market Outlook
6.2.5.5.1. Market Size & Forecast
6.2.5.5.1.1. By Value
6.2.5.5.2. Market Share & Forecast
6.2.5.5.2.1. By Printing Technology Market Share Analysis
6.2.5.5.2.2. By Material Market Share Analysis
6.2.5.5.2.3. By Application Market Share Analysis
6.2.5.5.2.4. By Printing Ink Market Share Analysis
7. Asia-Pacific Packaging Printing Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Printing Technology Market Share Analysis
7.2.2. By Material Market Share Analysis
7.2.3. By Application Market Share Analysis
7.2.4. By Printing Ink Market Share Analysis
7.2.5. By Country Market Share Analysis
7.2.5.1. China Packaging Printing Market Outlook
7.2.5.1.1. Market Size & Forecast
7.2.5.1.1.1. By Value
7.2.5.1.2. Market Share & Forecast
7.2.5.1.2.1. By Printing Technology Market Share Analysis
7.2.5.1.2.2. By Material Market Share Analysis
7.2.5.1.2.3. By Application Market Share Analysis
7.2.5.1.2.4. By Printing Ink Market Share Analysis
7.2.5.2. Japan Packaging Printing Market Outlook
7.2.5.2.1. Market Size & Forecast
7.2.5.2.1.1. By Value
7.2.5.2.2. Market Share & Forecast
7.2.5.2.2.1. By Printing Technology Market Share Analysis
7.2.5.2.2.2. By Material Market Share Analysis
7.2.5.2.2.3. By Application Market Share Analysis
7.2.5.2.2.4. By Printing Ink Market Share Analysis
7.2.5.3. India Packaging Printing Market Outlook
7.2.5.3.1. Market Size & Forecast
7.2.5.3.1.1. By Value
7.2.5.3.2. Market Share & Forecast
7.2.5.3.2.1. By Printing Technology Market Share Analysis
7.2.5.3.2.2. By Material Market Share Analysis
7.2.5.3.2.3. By Application Market Share Analysis
7.2.5.3.2.4. By Printing Ink Market Share Analysis
7.2.5.4. Vietnam Packaging Printing Market Outlook
7.2.5.4.1. Market Size & Forecast
7.2.5.4.1.1. By Value
7.2.5.4.2. Market Share & Forecast
7.2.5.4.2.1. By Printing Technology Market Share Analysis
7.2.5.4.2.2. By Material Market Share Analysis
7.2.5.4.2.3. By Application Market Share Analysis
7.2.5.4.2.4. By Printing Ink Market Share Analysis
7.2.5.5. South Korea Packaging Printing Market Outlook
7.2.5.5.1. Market Size & Forecast
7.2.5.5.1.1. By Value
7.2.5.5.2. Market Share & Forecast
7.2.5.5.2.1. By Printing Technology Market Share Analysis
7.2.5.5.2.2. By Material Market Share Analysis
7.2.5.5.2.3. By Application Market Share Analysis
7.2.5.5.2.4. By Printing Ink Market Share Analysis
8. Middle East & Africa Packaging Printing Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Printing Technology Market Share Analysis
8.2.2. By Material Market Share Analysis
8.2.3. By Application Market Share Analysis
8.2.4. By Printing Ink Market Share Analysis
8.2.5. By Country Market Share Analysis
8.2.5.1. South Africa Packaging Printing Market Outlook
8.2.5.1.1. Market Size & Forecast
8.2.5.1.1.1. By Value
8.2.5.1.2. Market Share & Forecast
8.2.5.1.2.1. By Printing Technology Market Share Analysis
8.2.5.1.2.2. By Material Market Share Analysis
8.2.5.1.2.3. By Application Market Share Analysis
8.2.5.1.2.4. By Printing Ink Market Share Analysis
8.2.5.2. Saudi Arabia Packaging Printing Market Outlook
8.2.5.2.1. Market Size & Forecast
8.2.5.2.1.1. By Value
8.2.5.2.2. Market Share & Forecast
8.2.5.2.2.1. By Printing Technology Market Share Analysis
8.2.5.2.2.2. By Material Market Share Analysis
8.2.5.2.2.3. By Application Market Share Analysis
8.2.5.2.2.4. By Printing Ink Market Share Analysis
8.2.5.3. UAE Packaging Printing Market Outlook
8.2.5.3.1. Market Size & Forecast
8.2.5.3.1.1. By Value
8.2.5.3.2. Market Share & Forecast
8.2.5.3.2.1. By Printing Technology Market Share Analysis
8.2.5.3.2.2. By Material Market Share Analysis
8.2.5.3.2.3. By Application Market Share Analysis
8.2.5.3.2.4. By Printing Ink Market Share Analysis
9. South America Packaging Printing Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Printing Technology Market Share Analysis
9.2.2. By Material Market Share Analysis
9.2.3. By Application Market Share Analysis
9.2.4. By Printing Ink Market Share Analysis
9.2.5. By Country Market Share Analysis
9.2.5.1. Argentina Packaging Printing Market Outlook
9.2.5.1.1. Market Size & Forecast
9.2.5.1.1.1. By Value
9.2.5.1.2. Market Share & Forecast
9.2.5.1.2.1. By Printing Technology Market Share Analysis
9.2.5.1.2.2. By Material Market Share Analysis
9.2.5.1.2.3. By Application Market Share Analysis
9.2.5.1.2.4. By Printing Ink Market Share Analysis
9.2.5.2. Colombia Packaging Printing Market Outlook
9.2.5.2.1. Market Size & Forecast
9.2.5.2.1.1. By Value
9.2.5.2.2. Market Share & Forecast
9.2.5.2.2.1. By Printing Technology Market Share Analysis
9.2.5.2.2.2. By Material Market Share Analysis
9.2.5.2.2.3. By Application Market Share Analysis
9.2.5.2.2.4. By Printing Ink Market Share Analysis
9.2.5.3. Brazil Packaging Printing Market Outlook
9.2.5.3.1. Market Size & Forecast
9.2.5.3.1.1. By Value
9.2.5.3.2. Market Share & Forecast
9.2.5.3.2.1. By Printing Technology Market Share Analysis
9.2.5.3.2.2. By Material Market Share Analysis
9.2.5.3.2.3. By Application Market Share Analysis
9.2.5.3.2.4. By Printing Ink Market Share Analysis
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Impact of COVID-19 on Global Packaging Printing Market
11.1. Impact Assessment Model
11.1.1. Key Segments Impacted
11.1.2. Key Regions Impacted
11.1.3. Key Countries Impacted
12. Market Trends & Developments
13. SWOT Analysis
13.1. Strengths
13.2. Weaknesses
13.3. Opportunities
13.4. Threats
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Anglia Labels Ltd.
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Bell Printers Pvt. Ltd.
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Dai Nippon Printing Co. Ltd.
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Eastman Kodak Co.
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Flexo Image Graphics Pvt. Ltd.
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Frontier Label Inc.
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. HP Inc.
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Landa Corp. Ltd.
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Toppan Printing Co. Ltd.
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Xerox Holdings Corp.
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Material
15.3. Target Application
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